徒弟问我:为什么我的客户都这么难缠?
别人的客户都是"天使",而自己的客户个个是“恶魔"。
这是为什么呢?难道真的只是因为你的运气太差,"天使"永远不会光顾你吗?
不是!绝对不是!
身为业务员首先应该自己反思一下:
是不是自己哪里做得不够好,使得客户对你缺乏安全感或信任度,才导致了他的难搞呢?
先举个栗子:
此为徒弟合作多年的老客户,但是屡次客诉说产品有问题,而此类问题,别的客户从未发生过。此前曾经免费赔偿过,而上次经让客户把不良品寄回测试之后发现:并非产品质量问题,而是客户操作失当导致的。
而现在,同样的问题,客户又来了!
最后,我跟徒弟说:
" 你现在先跟客户确认清楚,他到底要干嘛。如果要赔偿的话,需要赔多少。还有,你要跟客户讲清楚,之前不管是什么原因,是赔偿过给他的。但是现在经过上次退回测试显示,不良的原因主要在于客户那边。所以,这一次的不良,如果客户不能给出一个相对让人信服的理由是由我们产品质量问题导致的不良,你很难再申请要求公司赔偿。"
徒弟按照我的方案,给客户的回复如下:
First of all, what I have to do is to solve the problem. After all, we have cooperated for so many years.1. Can you count the number of bad lights now, and pls let me know how to compensate?2. The last time you sent the light strip test results is the reason for improper use, but i send you new led strip3. i am very difficult to apply for compensation from the company. if you can't give me reasons to convince this time4.at the same time , i will test the nano led strip again ,make it in work.
我的改良版,如下:
Now, we have to solve the problem first.
For our many years cooperation, you know I did my best to bargain with my boss and made compensation for you before.
For all your previous orders, we tested carefully each time, but I don’t know why such damaged matters happen again and again, till last test report said the most important reason is “improper use”...
Actually nano led strips have being used by many many our customers, no one said it has the problem you mentioned. I think there must be something wrong...
If you don’t like Nano led strip, how about ip65-injection glue instead, so that such matter can be solved well. For IP65, I can bargain with my boss to keep same price as Nano waterproof as compensation.
As for current problem, I don’t think it’s possible to send you new ones for free charge after the last test report, unless, you have a good reason to prove that it is really a quality problem....
Hope you can understand!
生活中,会有一些看起来很好脾气的人,但当你一再挑战他的底限的时候,他也是会”发疯“的。客户也是一样。当业务员做得不尽如人意的时候,当你一次两次三四五六七八次让客户失望甚至抓狂的时候,你还能指望客户对你”温柔以待“吗?
难缠不讲理的客户固然有。但是,怎样把不讲理的客户变得讲理,这是需要业务员下点功夫的。
多数难缠的客户都是需要引导的,你得想客户之所想,把那些能造成他难缠的因素在还没发生之前就扼杀掉,后面跟进就会比较容易。当你把每件事情都做到几乎完美,客户想找茬也无茬可找的时候,他还会对你不讲理吗?
等事情发生了,再去想补救措施的时候,并不是每个客户都会买账。
如果真的遇到那种没事找事的客户,当你摆事实讲道理,他仍然无理取闹的时候,那就三个字:怼回去!不是自己的“菜”,就没必要非逼着自己咽下去。茫茫客户海,何必要让自己在一棵树上吊死呢?