在展会等谈判中,客户总会说价格贵,这时候,大多数人不知道如何正确回答。
今天,小e就来分享一些例句。有了它们,以后再跟客户谈判时绝对有内容有底气!
01
价格&价值
对比法
众所周知,诺基亚很实惠,iPhone却很贵,但为什么用iPhone的人越来越多?因为客户永远不只看价格,还要看价值。诚然,价格很重要,但是产品价值更重要。所以今天经营一个产品不是看它多便宜就好卖,而是看产品所带来的价值!
As we all know, Nokia is affordable and iPhone is expensive, but why more and more people choose the latter rather than the former? Because customers never only care about the price, but also the value. Admittedly, price is important, but value counts for much more. So whether a product can be received by customers is determined more by the value it brings than by its price.
02
用好产品说话
再者,产品的成本是没有多少钱,但是给你一把手术刀,你能自己做手术吗? 产品的价格贵在做工和技术, 我们花费了那么多的时间和精力只为了提供更好的产品。
Moreover, the material cost of a product may be low/may be not worth that much, but can you make an operation for yourself if you are given a scalpel? Of course, not. The price of a product relies more on workmanship and technology. We are devoting so much time and efforts only to providing better products.
03
傲娇一点
我们认为只有完美的品质,才是我们值得骄傲的。我们不会因短期的利益出卖未来,我们坚持努力,只为得到越来越多客户的认可和追随,这正是我们继续前进的最大动力。
We believe that only the product with perfect quality is to be proud of. We will not abandon our future just for a short-term interest. We will continuously make efforts to get the recognition and loyalty of more and more customers, which is the biggest driving force we continue to move forward.
04
最低价格
这是我们第一次合作,所以我已经报最优惠的价格给你了,甚至没有利润可言了。
This is our first cooperation, so I have given you the most favorable price, even earning no profit.
05
直说成本
实际价格和你的目标价格实在差距太远了,原材料成本都不止2美金。
The realistic cost has certain distance with your expected one. The cost of material has already exceeded two dollars.
06
换位思考
我们不愿失去像你这样的好客户,但请你站在我们的角度考虑下实际情况。
We are reluctant to lose good customers like you, but please consider our situation in our shoes.
不知道大家有没有遇到谈的好好的客户说到样品费的时候就谈崩了,其实你可以这样说:
07
样品问题
我们的样品费是50美金一件的,下单后返还。
Sample is to be charged at 50 dollars which will be returned when the order is placed.
08
坚持自己的原则
常常这个时候客户就开始说:样品费好贵啊,能不能便宜点?你就这么"怼"回去:
根据公司规定,50美金的样品费是一定要收取的。我们每天都要做样品,如果人人都想要降低样品费,那我们不就亏本了?况且,样品费是会在下单后返还的,所以说到底,我们根本没有赚你的样品费呀!
In (strict) accordance with the regulations of our company, Sample expense of 50 dollars must be charged. We make samples everyday, so if one wants to decrease sample expense, we will lose money, won't we? Besides, the sample expense will be refunded when the order is placed, hence, we don't earn your sample expense at all.
如果真的没有办法,是公司硬性规定的话,那可以说:According to the hard and fast/inflexible rules of our company.
09
诉苦大法
还不行?那就诉诉苦吧:
我们也很想为你减免样品费,诚然,50 美金的样品费是必不可少的。收取费用不是为了赚取客户的样品费,而是通过样品费来展示双方首次合作的的诚信和保障双方的利益。我们也是要花费人力物力的。 再者,如果我们免样品费的话,你会放心其质量吗?
We want to remove the sample expense of 50 dollars for you as well, yet indeed, it is indispensable. The charging is not to earn the sample expense of customers but to show the good faith of both parties for first time cooperation and to safeguard the interests of both parties. We also have to spend costs for labor and materials. Moreover, if we remove the sample expense, can you be assured for its quality?
坚持自己的原则,该收费的决不免费。
你向客户低头了,客户会不懂得珍惜