今天我们要讲的是询盘模板,如何写询盘函件,多用礼貌用语有助于发展更多客户。
先讲有关销售的询盘,以下要讲的是几条规则。
首先,开门见山,直接表明对产品或服务的一般性询问,第二,询盘包括对产品或服务的具体请求或问题,第三如果要求或问题很多,一条条列出,用数字标号,最后,以祝愿词结尾,分情况使用。
我举些例子,反面例子和正确模板。先说关于浴室毛巾询盘的反面例子,写得真的很差。
举例如下:
Dear Sirs,
we have got your products list,and are interested in buying bathroom toweLs and washcloths in various sizes from you,Please send us your latest sales list.Also we would like to know, if you can offer us a discount if we place orders regularly with you.
函件要写点重要信息啊!注意你要把你脑海的事情传递给别人,不是跟自己说话,记住我们商务信函的六大“C”原则,分别是准确度、完整度、详细度、简洁度、清晰度和礼貌度,刚刚那个例子违背了这些原则,这封信函不够具体,因为只说各种尺寸的毛巾,并没有说具体的哪个尺寸,也没有说应用于哪种洗手间:家居型,旅馆型,还是办公型,然后是,具体刚刚那个信函信息不够完整,因为它没涵盖运费或保险信息,以防在运输过程出现损伤。
下面这个例子是修改后的销售询价函
Dear Sirs,
Would you kindly send us details of your bathroom towels collections,which you advertised in Home Furnishings the November 2010 issue?we are interested in furnishing our hotel line with new bath and hand towels.Please quote all the items on the enclosed inquiry form,giving your price,Cost,shipping Insurance,and Freight to Shanghai.I have gave you the form, instead asking you to send me a list. I give you form and you just take off on the form.the price and the item, weill you please also indicate delivery time,your terms of payment,and any special discount considerations you offer for regular customers of large orders. If your prices are competitive and your delivery prompt, we may be able to place substantial orders with you as we are opening new hotels in Shanghai soon.
Sincerely
William Chang
是不是说的挺有礼貌的。
下面是信息比较全面的例子:
这个正确的模板,我们使用了商务写作六大C原则,附上表格供填写,详细又不失礼貌,下面是一个正确答复购买毛巾询价的例子,陈先生发询盘给我,那我该如何回复,看这个正确的询盘回复模板:
Dear Mr.Chen,
Thank you for your inquiry about our bathroom towels. We have a complete line of towels and washcloths for all your needs. We are sending you a copy of our latest catalogue for the items you listed in your inquiry form. Details of our terms of payment and discount details are contained therein, I have given you whole catalogue of all our staff, Usually, goods well be ready for shipment three weeks after we have got the order. Our customers do get discounts for regular large ordes, We can assure you that ,you well be provided with the bathroom towels of excellent quality and design and at a reasonable and competitive price.We look forward with pleasure to your trial order。
Sincerely
Mary Zhang
所以要确定是否礼貌,具体,完整,信息要包括每个买家和卖家必须知道的细节,时刻牢记我们说的六大C原则,像常识一样牢记于心,这是我们与他人沟通的基础,没有常识的正式礼貌用语是毫无意义的,别太在意礼貌用语正不正式,记住六大C原则就行。
我们为什么要在意是不是正式的礼貌用语,我们可以不礼貌一些,我们不一定要选正式用语,心存一份尊重也行。好的,今天的内容就是这些,希望您有所收获!