外贸开发信小议 - 邦阅网-发现真实的外贸服务商

在外贸公司工作的工作人员，有时候少不了要接触到外贸开放信这块的内容。因此，希望日后在外贸公司工作的我们还是要做足外贸开发信相关知识的功课的。首先，是概念上的认识，我们经常提到的外贸开发信到底指的是什么呢？其实，概况的来讲，外贸开发信实际上就是外贸业务员给国外客户发送的一封寻求合作的邮件。在这个邮件中，通常要包含自己公司产品、服务以及优势相关的信息，从而可以使对方了解我们自己公司的优势。一般情况下，这些潜在国外客户如果对我们自己公司产品或服务等其他方面的内容感兴趣的话，他们会对邮件进行回复，从而与外贸业务员进行更深层次的交流与合作，并最终确立购买合同，建立合作伙伴关系。由此可见，这个外贸开发信是开发潜在客户的一种十分重要的途径，写好外贸开发信影响深远。

那么，外贸如何发开发信才能有效引起潜在客户的注意呢，我们在发送开发信的时候，尤其要注意对写作技巧的应用。

首先，我们给外贸开发信确定一个明确的主题。通常情况，一个公司每天都要接收成千上百的电子邮件，本身就容易对邮件产生一种不耐烦的心理，如果一篇邮件从头读到尾，也未能有效找到它的主题，这显然是一篇失败的邮件，这样的邮件就更不用期待后期的回复与合作了。而且，在实际工作实践当中，一些专门处理邮件回复事项的工作人员，他们显然更重视效率，为了有效提高邮件处理效率，他们打开一封邮件时，显然是找出这封邮件的主题，并确认是否有回复的必要。因此，外贸在发送开发信的时候，一定要注意对邮件主题的明确。

Are you looking for a new supplier?

Hi Buyer Name,

My name is xxx, and I am a Position at Chenfun Medical Technology, a top Type of goods manufacturer/distributor in China. I am writing today to see if there is an opportunity for us to learn more about each other and perhaps work together.

Founded in year, we specialize in specialty. We have an annual production capacity of your annual production capacity and annual revenue of around US$ your annual revenue. We have been exporting to North America since year, and our clients include Client 1, Client 2, Client 3, and many others. We also have a number of clients in Europe, including Client 4, Client 5, and Client 6. For more information on us -- including third party information -- please visit our page on Panjiva.

Are you currently looking for new Type of goods suppliers? If so, I would love to learn more and see if we can help meet your needs. Please let me know the best way for us to connect. I can be reached at any time by email or phone at xxx. I look forward to hearing from you!

Best regards,

Vicky Zhang

其次，就是内容要尽量的言简意赅。对于外国人来说，他们十分懒，同时也十分珍惜工作时间，因此，一篇长篇大论的开发信本身就会引起他们的厌烦，也并不符合外贸函电简洁明了的精髓。在写开发信的时候，我们要尽量精简自己的话语，力求用最简单的几句话有效表达出自己的主题和目的，为自己从心理上赢得国外潜在客户的好感。

Hi Buyer Name,

My name isxxx, and I am a position at Chenfun Medical Technology, a product name supplier in company location. Here are 3 reasons why you should be working with us!

1. Our products are made to the highest quality standards. Our factory has obtained Certification Name, Certification Name, and Certification Name certifications. And our client list is a testament to our quality. Our customers in North America include Client Name, Client Name, and more. We also have a large number of clients in Europe, including Client Name.

2. Production capacity to meet your needs -- on time! We have an annual production capacity of production capacity and annual revenue of around US$ annual revenue. We can meet your order size and delivery time specifications with ease.

3. Proven experience in serving our customers. Founded in year, we have the experience to help our customers with all of their product name needs. But don’t take our word for it.

Are you currently looking for new product name suppliers? If so, I would love to learn more and see if we can help meet your needs. If not, it would still be great to touch base and see how Chenfun Medical Technology can be on your supplier list the next time you have a new product need.

Please let me know the best way for us to connect. I can be reached at any time by email or phone at xxxxx. I look forward to hearing from you!

Best regards,

最后，我们要注意对开发信写作过程中语法和语气的应用。从语法使用上来讲，我们通常喜欢主动式，并且会过多的出现第一人称。但是对于国外人而言，他们似乎更喜欢使用被动式表达，从而有效避免对第一人称的过多使用。因此，我们在写开发信的过程中，要尽量学习并模仿外国人的阅读和书写习惯，从而提升他们对邮件内容的心底认可程度。而且，因为是电子邮件，所以在书写上具有一定的固定模式，这使得整个邮件读起来显得干巴巴的。我们在写邮件时，要注意对委婉语气的应用，可以通过一些疑问语句的使用，将原有生硬的语气进行缓和，同时也可以委婉的表达出自己的一些请求。

Request for Help Getting In Touch

Hi Buyer Name,

My name is xxx, and I am with Company Name, a provider of product name. I hope this email finds you well.

I'm trying to get in touch with your colleagues who make product name purchasing decisions. If it's not inconvenient, could you please point me towards the correct person? I really appreciate your help.

Kind regards,

外贸在发开发信的时候，也有许多禁忌之处，我们在发开发信的时候，一定要注意并有效避免这些“雷区”，从而最大可能的为自己的开发信争取好感得分。那么，外贸开发信有哪些需要避免的“雷区”呢？

首先，切忌长篇大论。长篇大论的邮件在表达上显得过于累赘，浪费阅读时间。这对于时间观念很强的外国人说，他们也懒得阅读，而且，有时候他们甚至会把这个邮件地址自动设置成为垃圾邮件，这无疑把潜在的合作可能已经扼杀在了摇篮中。

其次，注意邮件书写字体和颜色。外贸开发信要切忌字体的夸张或奇形怪状，这不仅会使得邮件看起来十分混乱，还给人心理上带来很大的不舒服感。我们就使用常规化的邮件书写字体即可。同时，避免在一封邮件中出现多种字体颜色，看上去像彩虹一样。奇怪的字体、较花的字体颜色，这使得外贸开发信看起来十分不规范。很容易引起阅读者的反感，降低了他们深入阅读的欲望。

最后就是在开发信内容上，附件、图片以及URL链接这些内容，尽可能少使用。这样操作很容易使邮件被当做垃圾邮件拦截掉。因此，我们要尽量避免这些内容上的雷区。如果客户回复了并有一定的合作意向，我们在二次回复当中再根据实际情况具体添加即可，但是在初次发开发信的时候，一定尽可能的避免。

Hi Buyer Name,

I am writing this as a response to your inquiry for product. I hope this message finds you well.

My name is xxx , and I am a Position at Chenfun Medical Technology in City, Country. Founded in year, we specialize in specialty. We have an annual production capacity of your annual production capacity and annual revenue of around US$ your annual revenue. We have been exporting to North America since year, and our clients include Client 1, Client 2, Client 3, and many others. We also have a number of clients in Europe, including Client 4, Client 5, and Client 6. For more information on us -- including third party information -- please visit our Panjiva profile.

With regards to your inquiry, we have a lot of experience in fulfilling similar orders and would like to learn more to see if we are a good fit. I am attaching pictures and information for several previous orders to serve as examples of how we can help.

We also have the following questions:

Question 1

Question 2

Question 3

Please let me know the best way to follow up with you. I can be reached on Panjiva or at any time at xxx. I look forward to hearing from you!

Best regards