我的第一个国外客人邮件整理及洽谈过程(查看19楼,第一单继续和第二单的始)

nick13
在网站上看到这个客人的信息 因为不是会员,所以只能看到对方公司的名字 知道该公司的产品是我司生产的产品,但具体是什么都不清楚 通过GOOGLE搜索,找到对方网站,获得FAX号码 了解到该公司是一家正规、大型、常年在中国采购的公司 关键是他们采购和我们的生产对口。 根据他们的FAX NO.发了封传真 My FAX01 March 14, 2006 Dear S, I get your buying information in zllpmyyrd=/r/r_okgy We are now writing you to introduce ourselves as one of??large State-owned enterprise integrated in …… and express our wish to enter into business relation with you. Our business Scope: …… Our annual production capacity is …… Sales amount is …… realizing the total profit and tax of…… generating export earnings of …… Please let us know if we may be of further assistance, and we are looking forward to your any inquiries. Best wishes! Yours sincerely, T MP:111 TEL:111 FAX:111 E-mail:111 想不到该公司很快就给回复了(传真) Customer FAX01 March 15, 2006 内容就是一个讯价函件 并注明:PLZ REPLY BY E-MAIL:…… 当时,我有了两个猜测 1.该公司采购人事有变动 2.该公司与合作工厂出现变动(后来这个猜测正确) 因为象这样常年采购的公司,对于他们采购的主要产品会有固定的方。 出来讯价就不常见,况且这么积极的回复“建交函件”更是少有。 于是,我打起200%的精神,积极与客人沟通。 My E-mail01 March 16,2006 Dear S, Thanks for your enquiry! The items` price you asked for is as follow: ……(除非有很多规格和品种,一般的我觉得没有必要EXCEL表格。) He a good day! Yours sincerely, T MP:…… TEL:…… FAX:…… COMPANY NAME Customer E-mail01 March 17,2006 ATT. MR.T PLS QUOTE ME YOUR BEST PRICE??PER MT.C&F …… TOP URGENT. S M E02 March18,2006 Dear S, …… is a inland city. We are not familiar with the transport charges between inshore port and …… port. It will spent us one or two days to get the detailed charges. Is it convinient for you to choose a inshore port instand ……? T C E02 March 18,2006 att. mr. T ……( ……) IS A PORT NEAR ''……'' PORT. IF YOU PREFER YOU CAN QUOTE …… RGDS S 在这里,我和客人在目的港出现了误会。因为客人刚始说的那个名字不常用,当我去讯运费的时候,很多船代不清楚,说可能是内陆港要转船。 在客人第二封E-mail中,他在括号里写了另一个名称,于是我查询到该港的运费,并给客人报CNF价。 M E03 March 21,2006 Dear S, How are you? I wish you are very well! The items` price C&F in ……??you asked for is as follow: (THE PRICE IS OFFERED ACCORDING TO BULK PRODUCTION.) 1.…… 20'…… 40'…… C&F in……(NO QUOTALUE) 2.…… 20'…… 40'…… C&F in……(NO QUOTALUE) 3.…… 20'…… 40'…… C&F in……(NO QUOTALUE) He a good day! Yours sincerely, T 发了报价去,客人没有当天回复。 (因为时间差关系,我们这边下午3点,就是那边的上午刚上班时间。一般是我下午2点半写E-mail过去,这样客人一上班就能看到我的E-mail,并马上回复。) 所以第二天,我写封E-mail问问客人到我的E-mail否,试试口风。 M E04 March 22,2006 Dear S, Yesterday, I sent a E-mail including the quotation for your inquiry to you. He you got it? Looking forward to your reply. He a good day! yours sincerely, T 客人有反应了。FAX过来。 把我的报价E-mail打印出来,在上面标明他们能接受的低价。 价格低的没法! M E05 March 25,2006 Dear S, How are you? I wish you are very well. I he gotton your fax including your maximum price you could pay in March 22, 2006. I am sorry. I still he not given you the reply. Because those day, I am keeping negotiating with our sales manager, producting direct and skill engineers. We are talking about the botton value of your items. But your price is too low and even is lower than the valve of the goods themselves. (Maybe the quality between your demands and our products is different.) Though there are many problems, I will give you our lowest price C&F in ……. What I need is please give me more time to negotiating with our skill engineer . We want find a way to reduce the valve of materials while keeping the quality as soon as possible. Meanwhile, I will go to beijing for attending
2013-06-12 1850阅读
问题/讨论
回复(14)
我要向AI提问
AI回答:
限张,某某港的…)

If you need any further information, please feel free to contact me.

Best regards,

T

MP:……
TEL:……
FAX:……
COMPANY NAME

Customer E-mail02
March 22, 2006
Att.MR.T

YOUR PRICE IS TOO HIGH.
PLZ CHECK AGAIN AND QUOTE YOUR BEST PRICE TO US.
IF YOUR PRICE IS RIGHT, WE WILL DISCUSS FURTHER.
AWAITING.
S

客人对价格不满意,我当然希望能取得这个订单,但自己也不能亏本。于是,我决定再和工厂沟通,看是否能降低价格。

M E04
March 23, 2006
Dear S,

Thanks for your reply.
We have contacted our factory and negotiated the price with them. However, due to the current market situation and factors such as raw material costs, labor costs, and exchange rates, it is not possible for us to lower the price any further at this time.
We understand that price is an important consideration for you, and we apologize for any inconvenience caused. If you have any other requirements or quantity adjustments, please let us know, and we will do our best to meet your needs. Thank you for your understanding.

Best regards,

T

MP:……
TEL:……
FAX:……
COMPANY NAME

Customer E-mail03
March 24, 2006
att.MR.t

thanks for your message.
we are very sorry. we decide to give up cooperating with you due to the high price.
we have to find a supplier who can offer us a lower price.
thx from
S

客人对价格不满意,最终决定放弃与我们合作。这事让我很愧疚,但我会从中吸取经验教训。

分析教训:
对于采购人不熟悉走邮件沟通是比较保险的选择。尽量了解客人的要求,然后再下单生产。

以下是第二单……

以下关于第二单我前文有些用词有错误
应该是“他们数据比较全,精确,问的比较深。”而不是“他们数据不全,并且问的又不深…。”

这个案例,是去年四月份从网站上询价,结果给回复了,我们的产品一直被对方询价。由于之前的教训,我第一次询价回复比较支吾,客户也只是回复几句话,然后两个月后询价回复,我才回复的地道函件:宽广的询价回复。

今天再看,发现自己写信真的长的不是时候,不知道他们有没有仔细读啊?

那也不能相信客户回复几句话的询价函件,或者最好是让他们用我司的询价函件,然后就可以假到客户在想什么了。

在写信者中还有一个W,也是b部主管的,不过他好像去了老挝了?这个W时好时坏,有时用心工作,有时又忘乎所
2023-07-01
追问:
  • Alex.Gao
    感谢楼主让我学到了很多哦
    2013-06-21
  • Gorden2
    可是,LZ,我上ALIBABA搜索,根本就连公司的名称也看不到呢,LZ能赐教吗?
    2013-06-20
  • 张海峰
    一直在强调自己好的质量和准时的交货期,在价格上丝毫不让步............

    值得学习
    2013-06-20
  • tony3
    顶!!      期待楼主的下文!!
    2013-06-19
  • Shaina
    晕啊,兄弟。。。。。。
    2013-06-19
  • giweal
    很好的帖子,让新手可以先感受感受!谢谢!
    2013-06-18
  • f.saheb
    Thanks for your detailed information,it is especially helpful to fresh men like me
    2013-06-18
  • Evelyn
    期待楼主精彩下文~~~~~~~~~~~~
    2013-06-17
  • 王增金
    不错
    高手~~~~~
    2013-06-17
  • Warren
    好贴啊..多少年来..我就说我是在期待着什么...读完此贴..注意是"读"!... 眼泪啊止不住的流.
    感激的话不多说了...一个字:顶!
    2013-06-16
  • minerva
    楼主很好的把握分析了客户的心理,从EMAIL的内容和反应看问题,FABULOUS!
    2013-06-16
  • Ly.Pha
    唉,在价格上卡住了。
    不要笨笨的在价格上争执吧。
    谈的别的先,缓和下气氛。
    我公司这边再降价格就没利润,解释原因,客人也听不进去。

    M E12
    May 17,2006
    Dear S,

    Thanks for your kind E-mail.

    Our company is very interested with you and knows that you are a famous company in …… But still we want to know more about you.
    Could you kindly give us a introduction about your company and may I he your website?
    Our company`s website is ……

    Looking forward to hearing your any news.
    Thanks.

    Best regards!

    Yours sincerely,
    T


    C E09
    May 17,2006
    dear
    2013-06-15
  • Stacey.Yu
    不错啊!等待搂主继续啊!
    2013-06-15
  • Ly.Pha
    接下来,客人又没反应了— —!
    可能是以为我去北京了吧。
    但是还是坚持发了封E-mail过去。

    M E06
    April 7,2006
    Dear S,

    Maybe you he read my quotation for your enquiry. What do you think about it?

    Our company has 6700 work-hard people, wise leaders, advanced machines
    and standard workrooms, so we can guarantee the qualities of our
    production and the date of the delivery.

    Maybe we he some problems in the price. But could you make a trial
    order? I believe you will find our products are so good that they are
    over the val
    2013-06-14
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