可以看到这样一种情况，有很多外贸企业工作人员在前期阶段发掘潜在用户时问题不大，但在后期阶段报价后怎么催单掌握的却并不到位，有些时候甚至会因为所使用的措辞不到，或者是使用的方式技巧不当而导致失去潜在用户，这对于企业的后期发展所造成的影响无疑是非常大的，想要在对外贸易展开中有出色的发挥，就一定要关注好这一类型的问题。
根据不同的状况，外贸企业工作人员在报价后怎么催单这一问题上采用不同的方式更为合适一些，例如有一些已经将样品邮寄出去的企业，在催单过程之中就要关注这样的要点：
Mr. Zakeri:
We have learned from the information of express delivery that three days ago your company received the electric diamond grinding head sent by our company. We hope that your company can carry out the evaluation in the later stage. Because the products of diamond grinding head sold by our company have been well received by many users in Europe, America, Asia-Pacific and other regions, so we can supply you with The volume of goods is currently unable to meet the market demand, Shitai, because we want to expand the western market of the United States, so we hope to cooperate with your company. Your company ranks first in the field of equipment sales in the western market of the United States. Therefore, this is a mutually beneficial cooperative relationship. If your company finishes the evaluation, it feels that the product is produced. There is no problem with the quality of the products. We can contact our company as soon as possible to complete the order.
扎克里先生：
通过快递的信息回复我方获悉，三天前贵公司已收到了我公司所邮寄的电动金刚砂磨头，希望贵公司在此后阶段能够展开评测，由于我公司所销售的金刚砂磨头产品在欧美以及亚太等多地区都受到了众多用户的好评，因此供货量目前正处于无法满足市场需求阶段，由于想要拓展美国西部市场，所以希望和贵公司展开合作，贵公司在美国西部市场的设备销售领域中排名靠前，因此这是一个互惠互利的合作关系，如果贵公司在完成评测后觉得产品品质没有问题，可尽快跟我公司联系，完成货品订入。
可以看到在这篇催单信函之中，其要点是以退为进，重点提到了“Since you want to expand the western market of the United States, you are looking forward to cooperating with your company. Your company ranks first in the field of equipment sales in the western market of the United States. Therefore, this is a mutually beneficial cooperative relationship. If your company finishes the evaluation,”这会让对方有紧迫感，只要产品的质量过硬，后期阶段催单成功的概率是非常高的。
Mr. Jask
I'm glad that your company has such a high appraisal of our products. Our products are also guaranteed in terms of quality assurance. If there are any problems, as long as the components are replaced free within three years without serious problems, the new products will be replaced free of charge. I hope you can understand the advantages of our products. After that, the order will be placed immediately. Prior to the quotation of 503 yuan, due to the recent large-scale concessional new customer action held by our company, before July 15, the unit price of blog products with high concessions will be 430 yuan. If you are interested, you can contact our sales immediately.
贾斯克先生
很高兴贵公司对我公司所出品的水平打线仪产品评价如此之高，我公司的产品在质量方面也是有保障的，如出现任何问题，只要在三年以内免费更换构件，无严重问题出现则免费更换新品，希望贵公司在了解我公司产品的优势之后立刻下单，此前产品报价为503元，由于近期我公司举行大型优惠新客户行动，所以在7月15日之前下单，贵公司可获得高额优惠，产品单价为430元，如贵公司有兴趣可即刻和我方销售取得联系。
这家企业在主打性价比牌前期阶段，必然是将报价抬高，后期阶段以降低产品报价来吸引客户的目光，这种技巧还是很到位的，但需要注意，实际使用过程之中一定要关注好行业同类型价格对比，如果前期报价超过行业平均报价，那么后期阶段能够达成业务往来关系的可能性也是非常低的。
Mr. Angel:
The latest news from the board of directors, as there are currently three agents in the western region of the United States who want to buy the motor products we sell, your company should make a decision as soon as possible. I am very confident in your company. After all, your company is the top 5 motor sales agent in the western region of the United States. There are as many as 13 brands of former agents, so I think your company has the highest probability of dominating the market in the agricultural machinery sales industry in the western part of the United States. It can effectively promote the sales of goods. If you can place an order immediately, you will get the sole agency for our products in the western part of the United States market. Please do it as soon as possible. Decision-making, suddenly too long will lead to the loss of opportunities.
安吉尔先生：
来自我放董事会的最新消息，由于美国西部地区目前有三家代理企业想要购入我方所销售的电机产品，因此贵公司请尽快做出决策，我对于贵公司还是非常信赖的，毕竟贵公司在美国西部地区是排名前5的电机销售代理企业，目前代理的品牌多达13家之多，因此我认为贵公司能够在美国西部地区农机销售行业中占据主导市场的概率是最高的，就能够有效促进我公司产品销售，如贵公司能够即刻下单，则将获得我方产品美国西部市场唯一代理权，请贵公司尽快做出决策，拖延时间太长会导致失去机会。
如上报价之后的催单技巧也是很讨巧的，通过同步行业之间的竞争压力要求对方企业提早下单，可见在实际外贸催单过程之中，能够使用的技巧很多，关键是看工作人员是否能够领悟其核心要点。
