邮件主题
邮件给的主题要有吸引力,力求标新立异,第一时间吸引客户的眼球.
例如:
sell solar water heater (ce,gs,epa)
the best price list for solar water heater !!!!!
surprise– solar water heater
solar water heater (gs,epa)--89.99 usd??fob
关键词
心理战、英文写作、第一封
第一封来信:偶发、群发、随意发、发错
第二封来信:确定感兴趣的产品、被你公司或你公司的产品吸引
第三封来信始:详细了解产品、商谈交易细节
阿里询盘5例
例1非典型性诚意询盘
dear sir,
please give me your full product list with unit prices fob china.
thanks
xxx
1.称呼不针对 ? 群发
2.没有介绍自己 ? 可能是小公司
3.产品不精确 ? 不是内行
4.没有交易细节 ? 没到采购环节
1.家同样很难得到其他商的重视
2.家很小,需要帮助,容易信任
3.家不内行,大商的优势减弱
4.家在一个小而封闭的好市场
dear xxx,
we produce pens and plastic ball pens. which one are you interested in?also please indicate quantity for us to quote.
regards
xxx
家情况完全未知的——判断真实性先
例2砍价王,烦!
dear sir,
we are a turkish company located in gemlik turkey we interest very much in your kitchen steel sinks series but suitable prices are very important for us so please sent us your prices
best regards
xxx xxx
询盘重点:特别提到价格要好
反映问题:客户兴趣真实,但实力有限
如何应对:不报价,尝试了解客户专业度和购力
比如这样回复
dear xxx,
thanks for your inquiry. he you bought from china before? our products he a quite wide price range for different types and different quality requirement. what price level do you think suitable for your market?
regards
家纠结价格的——了解专业度先
例3有效的询盘 dear sir/madam, we are a trading company in singapore and interested in your plastic pencil case. can you provide us with more details like the minimum order quantity, delivery time and payment terms? thanks and regards, xxx xxx 询盘重点:具体询问产品细节和采购细节
反映问题:客户对产品有兴趣,准备进一步考虑购买
如何应对:及时回复并提供详细的产品和采购信息 比如这样回复 dear xxx, thank you for your interest in our plastic pencil case. the minimum order quantity is 500 pcs and the delivery time is approximately 25-30 days after the order is confirmed and deposit is received. our payment terms are 30% deposit and balance before shipment. if you have any further questions or require any additional information, please do not hesitate to contact us. best regards, xxx 家已有采购计划的——提供详细信息供核对 例4准备来中国采购 dear sir/madam, i am interested in your stainless steel cookware and would like to visit your factory in the near future. can you please provide me with your address and contact information? thanks and regards, xxx xxx 询盘重点:确定工厂地址和联系方式
反映问题:客户已确定兴趣,计划前来考察或采购
如何应对:提供准确的工厂地址和联系方式,并表达欢迎 比如这样回复 dear xxx, thank you for your interest in our stainless steel cookware and your plan to visit our factory. our factory is located at [insert address] and you can contact us at [insert phone number and email address]. we welcome you to visit us and look forward to meeting you in person. in the meantime, if you have any questions or require any additional information, please do not hesitate to contact us. best regards, xxx 家安排来访的——提供准确信息并表示欢迎 例5试水问价,客户未定 dear sirs/madam, i am interested in your solar panel products and would like to have more information about the prices and product specifications. can you please provide me with your price list and product catalog? thank you and regards, xxx xxx 询盘重点:询问产品价格和规格,并要求产品目录和价目表
反映问题:客户正在试探市场,未确定采购计划
如何应对:及时回复并提供详细的产品和价格信息,留下良好的印象 比如这样回复 dear xxx, thank you for your interest in our solar panel products. we have attached our product catalog and price list for your reference. our solar panels come in various sizes and power output levels, and we can provide customized solutions to meet your specific requirements. please let us know if you have any questions or require any additional information. we look forward to the opportunity to work with you. best regards, xxx