每周翻译论坛：提高英语表达水平，增强外贸销能力（2007/6）

以前的请参考我的福步博客： zllpmyy=sfk_fk/.zrsczr=_okgyf/dkcy/dkc_r.phsrg?t/wio? 本周的比较短，是否可以有多些人参与翻译？ This Week's Tip oid This Lie In Your Opening Greetings! The call I received a few days ago reminded me of an old joke: The sales rep reached his targeted decision maker by phone. Even before he could finish introducing his name and company, the gruff executive said, "Are you a salesperson?" The caller responded, "Well, according to my manager, not ery good one." The rep on my call used a technique I'm hearing every so often on prospecting calls, and I think it's ridiculous. He stated his name and company, then said, "I'm not trying to sell you anything." Immediately that branded him as a liar in my mind Sure, maybe he wasn't going to sell me anything that day (or any day, for that matter). But of course, his ultimate intent IS to sell. Therefore, I look at that technique as a lie. And a waste of time that could be invested in moving the sales process forward, while not alienating a prospect who sees through the deception. For users of this technique, se your emails, I don't want to see them. I've heard all the arguments for using this... ...it puts the other person at ease, it lets them know you're not going to give them a pitch, and it positions you as more of an information-gatherer instead of a one- call close salesperson. Whatever. It's a waste of words. And it unnecessarily limits you on calls. We he just a few seconds to say something of potential value in the first 10 seconds of a prospecting call. Get right to the point, state the possible value you might be able to deliver, and then let them know you'd like to ask a few questions to determine if you he the basis for further conversation. If you begin calls saying you're not going to sell anything, that will usually be your end result. QUOTE OF THE WEEK "The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack of will." Vince Lombardi Go and He Your Best Week Ever! Art ============================ 以下是过去的内容： 2007-1-1：第一期 zllpmyyjjjjjylzw?rva366614a1a1_zlgd 2007-1-11：第二期 zllpmyyjjjjjylzw?rva377498a1a1_zlgd 2007-1-18：第三期 zllpmyyjjjjjylzw?rva386856a1a2_zlgd 2007-1-24：第四期 zllpmyyjjjjjylzw?rva395455a1a1_zlgd 2007-2-2：第五期 zllpmyyjjjjjylzw?rva408284a1a1_zlgd 2007-2-7：第六期 zllpmyyjjjjjylzw?rva414046a1a1_zlgd 2007-2-17：第七期 zllpmyyjjjjjylzw?rva422419a1a2_zlgd 2007-2-24：第八期 zllpmyyjjjjjylzw?rva423622a1a1_zlgd 2007-3-3：第九期 zllpmyyjjjjjylzw?rva432362a1a5_zlgd 2007-3-9：第十期 zllpmyyjjjjjylzw?rva439749a1a4_zlgd 2007-3-16：第十一期 zllpmyyjjjjjylzw?rva449691a1a1_zlgd 2007-3-22：第十二期 zllpmyyjjjjjylzw?rva460912a1a1_zlgd 2007-3-31：第十三期 zllpmyyjjjjjylzw?rva480375a1a1_zlgd 2007-4-11：第十四期 zllpmyyjjjjjylzw?rva490194a1a1_zlgd 2007-4-13：第十五期 zllpmyyjjjjjylzw?rva502865a1a1_zlgd 2007-4-20：第十六期 zllpmyyjjjjjylzw?rva511639a1a1_zlgd 2007-4-27：第十七期 zllpmyyjjjjjylzw?rva521852a1a1_zlgd 2007-5-6：第十八期 zllpmyyjjjjjylzw?rva527349a1a1_zlgd 2007-5-14：第十九期 zllpmyyjjjjjylzw?rva534651a1a1_zlgd 2007-5-16：第二十期 zllpmyyjjjjjylzw?rva537412a1a2_zlgd 2007-5-26：第二十一期 zllpmyyjjjjjylzw?rva554691a1a1_zlgd 2007-6-8：第二十二期 zllpmyyjjjjjylzw?rva573725a1a1_zlgd 2007-6-8：第二十三