分享一些跟进客户询盘的技巧 (原创）

grace.zhong
作为一名外贸业务员，想分享一些处理客户询盘的技巧。 收到客户询盘或回复，就要分析它的质量，区别对待来跟进。

第一种询盘是空泛的，没有具体产品型号，材料规格的要求，没有数量，甚至没有签名等等， 例如：


i
am a foreign importer and i want to buy furniture.


if
you are a manufacturer, please contact me.


hope
to work with you soon.


针对上面这类询盘，只能是初步同客户接触。即使我们想报价，也无从入手。


我们就只能对应客人问的内容来先作简单回复，附上详细的联系方式和精选出来的产品图。


以期客人会对产品感兴趣，并根据联系方式中的网址浏览产品，然后发来询价。


回复例子：


hello
there,


thanks
for getting in touch with us for furniture.


here
is ican furniture, hing been 8 years manufacturer of outdoor furniture.


if
you need any help or further information, just get back to us,


we
can give you the best advice for importing from chin





又如下面是另外一个询盘，是从本人收到的询盘中抽取出来的。它的质量就比较高。不但有问指定产品竹纹椅的价格，还问了一些细致的问题，


如能否一个货柜里混装不同颜色的椅子？最后还将自己的名字和公司名称写了下来。


aluminum chair item no. ***


please quote me a price on this chair ? can we mix colours in a container
?




derek - abc bistro company


我们看餐厅名称，估计是一家餐厅。客人想买一个柜的椅子，可以推测这个可能是连锁的餐馆，又或者专做餐馆（bistro）家具的批发商，查询客户公司名称，得到他的网页，是家具批发商来的，并且有做我们的产品。
客户资源 询盘 询价 报价
2015-01-26 331阅读
问题/讨论
回复（2）
我要向AI提问
AI回答：
针对这种高质量的询盘，我们需要更具体、更个性化的回复。可以首先表达感谢，然后确认客户需求的具体细节，比如需要报价多少柜椅子，混装多种颜色的比例等等。同时也可以在回复中附上一些相关产品样本的详细信息，或者给客户一些针对这种椅子的设计和使用建议。最后，也不要忘记在回复中再次确认联系人信息和公司名称。

回复例子：

Hi Derek,

Thank you for reaching out to us about our aluminum chair item no. ***. We can definitely provide you with a quote for the chairs you are interested in. Our current price for this item is $XX per chair.

Regarding your question on mixing colors in a container, it is absolutely possible and we can accommodate different proportions for each color if desired. Please let us know the exact number of chairs you need and the colors you want to mix and we can prepare a tailored quotation for you.

In the meantime, I have also attached some images and specifications of the chair for you to review. Should you have any further questions or require more information, please do not hesitate to contact us.

Thank you for considering our products and we look forward to hearing back from you soon.

Best regards,

[Your Name]
2023-06-08
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