做亚马逊的卖家朋友都知道,亚马逊邮件营销算得上是最常用的一种营销方式了,无论是亚马逊邮件索评也好,亚马逊邮件推新也好,还是亚马逊测评转化等等,邮件营销都是很重要的一种联系客户的方式。
但是,尴尬的是,当你成千上万封邮件发出去,却了无音讯,没有回复,没有故事,简直令人抓狂!
别着急,静下心来反省一下,没回信的原因可能有二:
1. 邮件太多,标题不够有吸引力才不受待见。
想让客户在堆积成山的众多邮件中查看到你的信,确实,有点难~
但走心或许就可以。走心就是,每一封邮件模板都要细致认真地研究每一个单词,标题一定要引人注意。另外最重要的是精准定位客户,就是你要了解客户的喜好,购物习惯,需求,常登陆网站和页面是什么,这样才能有的放矢,在邮件模板上下好功夫。
2. 邮件被屏蔽或进入了垃圾箱
做亚马逊邮件营销最悲催的事莫过于邮件被屏蔽或者进入了垃圾箱,想要邮件不被拦截或者屏蔽,那几乎是不可能的,因为“生杀大权”掌握在买家手上,而你能做的唯一办法就是写好邮件减少被屏蔽的可能。
那么亚马逊的邮件营销模板怎么写呢?如何让你的亚马逊邮件营销模板脱颖而出呢?
以下给大家提供几个酷鸟卖家助手系统中的邮件模板供大家参考:
一、收到差评时邮件模板
邮件主题:
How can we help?
邮件内容:
Hello *|buyer_name|*,We noticed that you just left us a review. We are terribly sorry that you are not 100% satisfied with your purchase May I ask if there is anything wrong? Please simply write back and let us know how we can help. I personally promise that I will respond as soon as possible and that we will do our best to make sure you are 5 out 5 stars happy with our products and service. Your review is very important to us. Hope you can understand and give us a chance to do it right and make up for you :)Thank you again for your understanding and continuous support. Have a good day!Support Team
二、买家下单后的邮件模板
邮件主题:
Your order has been confirmed!
邮件内容:
Hi, *|buyer_name|*,I'm just writing to let you know that Amazon has confirmed your new order:Order ID: *|order_id|*I am personally following up on every order to make sure everything was delivered safe and sound! If you have any question, please be sure to write back:) I will make sure to set things right. Our small team at Company works hard to ensure that you have a happy shopping here.Have a good day.Thank you very much for your support!Support Team
三、移除负面反馈的模板
邮件主题:
Regarding your order feedback
邮件内容:
Dear *|buyer_name|* ,
You recently left us a negative feedback regarding your order placed with *|seller_name|* . We are so sorry for the mistake and any inconvenient caused by it .Please accept our sincere apology.
We will be appreciated it very much if you could tell us the details of the product problems.
Your advice is important for improving our product quality.
In addition, If you have any suggestions to us to make up for this defective purchase, please feel free to tell me.
Sorry for the inconvenience and thank you for giving us the opportunity to rectify the matter.
Sincerly yours
*|seller_name|* Customer Service Team