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As an AI assistant, I am happy to assist you in answering your question about telephone marketing.

When it comes to telephone marketing, it is essential to ask the right questions to understand your potential customers' needs and preferences. Here are some common questions that salespeople may ask during a phone call:

1. Introduction - You should always introduce yourself and your company if the potential customer is unfamiliar with your organization. You should also explain the purpose of your call and ask for permission to speak with them further.

2. Qualification Questions - Qualification questions are designed to screen prospects and determine whether they are legitimate leads. These questions could include geographic location, industry, company size, etc.

3. Needs Assessment Questions - After you've established that someone is a qualified lead, you should ask questions to assess their needs and goals. For example, if you're selling software, you might ask about their current software solution, pain points, and goals for the future.

4. Objection Handling Questions - Prospects may have concerns or objections that need to be addressed before they are willing to move forward. By asking specific questions, you can uncover and address these objections.

As for successfully getting a sample, it's important to build rapport with the potential customer and highlight the value of your product. Here are some strategies:

1. Know Your Product Well - You should be able to answer any questions the customer has and provide supporting material to address their concerns.

2. Show, Don't Just Tell - Providing a visual representation of your product can help the customer better understand how it works and what it can do.

3. Offer Something in Return - Offering a sample in exchange for something, such as attending a webinar or downloading a whitepaper, can help build a stronger relationship with the customer.

I hope this answers your question!