外贸开发信

浅谈如何写好外贸开发信
对于外贸人员来说写好开发信很重要，是踏入外贸的必备武器。下面浅谈一下如何写好外贸开发信
首先，要注意称谓，记得第一发开发信的时候，如果直接用的是：Dear sir or madam ,会显得很范，而且对方明明有名片的，有名字干嘛不直接称呼，而要要拉远距离呢？直接Dear David，就好了。有亲和力。不会让人觉得你这是广泛的垃圾邮件
第二，注意页面简洁一点就行，就像传统的商业信函就行。不要插入图片等信息，因为若插入图片的话，有些国家的网络可能会有问题，打不开邮件。或者邮件服务器会默认为垃圾邮件甚至病毒邮件。
第三，就是注意开场白。不要一上来就长篇累牍的介绍自己的公司，因为每天都有成千上百的开发信，都是一个磨子，时间长了难免有视觉疲劳，注意新颖点更好，更容易吸引对方的眼球。先礼节性的问候：

Hope everything is going fine with you as well as your Business & Family.

Hereby I’d like to establish the Business relationship with you .As we had knew you r company from ... .Our company specializes in .........which was built in. We had made the deal successfully with ...country.
第四，表明你的真诚的态度。Sincerely hope we could build up the prosperous cooperation relationships. Yours kindly reply will make it smoothly.
最后致谢，Awaiting for you r promptly reply .Thank you for you r great efforts & kind cooperation.
结束语，Best wishes to all of you .
Yours faithfully,
XXX
注意不要出现过多重复的单词，尽量用不同的单词表达同一个意思。
下面还有一个例子：
Dear

We get your name and email address from XXX Exhibition that you are in the market for (your product). We would like to introduce our company and products, hope that we may build business cooperation in the future.
We are factory specializing in the manufacture and export of (your product). We have profuse designs with series quality grade, and expressly, our price is very competitive because we are manufactory, we are the source. You are welcome to visit our website includes our company profiles, history and something latest designs.
Should any of these items be of interest to you, please let us know, We will be happy to give you details.
As a very active manufactures, we develop new designs nearly every month, If you have interest in it, it’s my pleasure to offer news to you regular.
Best regards,



建立关系的开发函的内容，个人认为可以包括如下内容：

第一： 说明客户信息来源，即如何取得对方的资料。

第二： 言明去函目的。

第三：本公司概述，包括对公司性质、业务范围、宗旨等基本情况的介绍。第四：产品介绍，这一部分最重要。

第五：激励性结尾，一般我们在开发信的末尾会写上一两句希望对方给与回应或者劝客户立刻采取行动的语句。