The off-season is a phenomenon that occurs in the foreign trade industry every year, usually in the end of year and the beginning of year. This is due to a decrease in consumer demand, and many companies stop orders or cancel plans during this time period, which affects business activities to some extent. However, for the foreign trade industry, the off-season is also an opportunity to develop business by more effective marketing and finding new customers. At the same time, it is also important to adjust marketing strategies and management methods, and make good financial and logistics arrangements during the off-season.