20年外贸老人修改的开发信--1

案例1：一个新手给我的开发信原件：

DearSirs,

Haveagoodday!

ThisisSamfromABCfactoryproducingGloves.Iamgaldtoknowthatyouarealeadingwholesalerofgloves.Hopetoestablishagoodbusinessrelationshipwithyou.

点评：这个开头有点平淡。没能让客户立即感受到同你做生意有什么好处，或者建立客户同这封邮件的关联。

OurfactoryisoneofthebiggestglovefactoriesinChinawithalready10years'history.Wecanprovideyougoodqualitygloveswithgoodpriceandservice.WehavealotofadvantagesforallkindsofGlovestyles,Ladies,Men's,Kids.Attachedaresomepicturesofourproductsandworkshopsforyourreference.Pleasecheckandletmeknowwhatkindofglovesyouareinterested,oryoucanshowyourstylesforouroffering.

点评：这个公司介绍部分是典型的以productfeature来介绍的。也不能让客户产生关联感，以及给我什么好处。另外缺少支撑。人人都会说我是最大的最好的。也比较平。

Wewouldliketotakethisopportunitytoestablishbusinessrelationshipwithyou.

Ifyouwanttoknowmoreaboutus,youcanaddmeonyourSkypeorE-mailorvisitourwebsiteasbelowmyE-Businesscard.Maybeitisastartofourbusiness.

Ifyouareinterestedinourgoods,plsletmeknow.IfyouwillattendthecomingCantonFairat

April,2014,plsdon'thesitatetocontactmeatanytime.wewillwaitingforyouthereandshowourmoregoodsamplesforyourreviewing.

点评：有点不够简要，也未能给出充足的理由和动力让客户同你联系。

Anyquestions,Plsletmeknowatanytime.Lookingforwardtoyourearlierreply!

Bestregards,

Sam

修改后：

DearJohn,

一定要找到合适的联系人，Dearsirs和DearJohn的回复率有几倍的差异。你对着一群人喊一声“请去把门关一下。”看看有人回应你吗？如果你说“张三，请去把门关一下。”效果是完全不同的。Dearsirs,没有人觉得自己同这封邮件有何关联。DearJohn,就是写给自己的。关联自然产生。

Goodmorning!

Ijustvisitedyourwebsite,andknowthatyouaretheleadingwholesalerinPolandforfashionablegloves,withprestigiousreputationforthequality.

外贸术语开发信 Skype 开发客户

2015-08-31 311阅读

问题/讨论

我要向AI提问

AI回答：

Ourfactory, ABC Gloves,has been producing high-quality gloves for 10 years and we have a lot of advantages for all styles - ladies, men's and kids. I have attached some pictures of our products and workshops below for your reference. I am confident that our gloves will meet your standards and be popular with your customers.

We would like to take this opportunity to establish a business relationship with you and provide you with the best quality gloves at competitive prices. If you want to know more about us, please add me on Skype or send me an email.

Furthermore, if you will be attending the Canton Fair this April, we would be honored to meet with you personally and show you our more comprehensive glove samples.

Thank you for your time, and I am looking forward to your early reply.

Best regards,

Sam

2023-05-21

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