邮件点评,我写的邮件真的弱了
wilian.vasquez
最近被老板逮住,点评了邮件,印象深刻,分享下,大家评论下我分析的怎么样,顺便给点意见
dear steven,
thanks for keeping me on your supplier lists (平常很少用到)which inspire me, though i am a little bit desperate days ago(情绪的真实表达,确实沮丧)
i am sure(很确信,对自己的报价有信心), i had quoted a pretty good price at the beginning since internet makes our business circumstance crystal clear in today(如今互联网已使我们的生意透明得像水晶一样,比喻用得很好,让邮件增添色彩), parkeli is no way to make an unique and profitable business, instead(相反), we he to make service better and memorable(只能让我们的服务更好,更让人怀念). i just talked with pm for more support, unfortunately(转折) there is not much extra room(利润空间不大,此短语我很少用到), maybe $0.1-$0.17 around could be deducted if one order shoot luckily me(如果”有一个订单砸到我头上”,用拟人化的手法,平常我就会想到if one order is placed这样千篇一律,大部分sales都会写的写法)before china spring festival.(优势谈判第一点,让步的同时索取回报。让步都是有条件的,我们让步$0.1-$0.17,索取的是在春节之前有单,同时自然带出我们春节要放假)
i indeed(加强的作用,很希望有单) hope your customer could he new order to hit out in jan, i really do (既真诚,同时还带点强调,再一次体现了跟客户要单), so both you and me would he chance to get initial cooperation, if (用了if,为了保护自己,给自己留下后路) my price ( with lead time )(”with lead time” 加上括号,而我通常会把括号去掉) is still good enough to stay on top of your lists.(此段还是在要单,“indeed” ”hit out” “i really do” 这几个词都表明了我们在拿单, 以成交为目的,说得很有技巧,同时用if等虚拟语气,又给自己留下了后路。“good enough” “stay on top of your lists” 这些体现了跟客户要单写得有分寸,有艺术,而并不是那种写得死死的,没有给自己留后路)
整封邮件用could, if, would等词,虚拟的说法,让谈判很柔中带刚,但是又没有把自己的地位放低
整封邮件是为了成交的目的去与客户沟通的,从头到尾都是在要单,体会到了morgan说的以成交的目的去谈判,不仅在说话上,写邮件上,用词上都是我平生很少用到的,这也证明了只有通过顽强学习,即学即用,才能给我们带来微创新,而也才能使我们的邮件与众不同
客户的最初邮件:
sue,
give me your absolute lowest price for 1000 units with a 15-18 week lead time. perhaps if your price is better on long lead time we can look for an order in the future.