【求助】这场谈判怎样再进行下去

Mohammed.Rafeeq
好吧。我承认我真的黔驴技穷了。 一个西亚客户,10年底成交过一个小柜的单子。 今日主动和我们,想再要一个柜,并且保持同样的价格1.65usd。 根据游戏规则,我起初报价的时候狮子大口,叫了1.91usd的天价。 客户回复: Dear Vivian Thanks but the price is high enough, so we can't accept it Best Regards Lilit 好吧,你嫌高,可我总不能平白无故给你降价呀。老板在催,我有些着急,便跟了这么封: >>> Dear Lilit, >>> >>> Good day to you. >>> He you got my last mail? How's everything going on? >>> I'm glad to inform you that the CIF price has become cheaper due to >>> change >>> of freight, which therefore can remain same level as before. >>> Thus The new price is as below: >>> FOB Qingdao: USD1.71/pc >>> CIF xx: USD1.81/pc >>> >>> If any questions or doubts, pls feel free to contact me. >>> >>> Looking forward to your earliest reply. >>> >>> Best Regards. >>> Vivian 6号周三发出的,结果便杳无音讯。我始着急了,因为公司出了点事情,以前的一个部门经理现在老跟我们抢客户,所以我很担心这个客户被他抢了去。到了周一我实在等不及了,便打了个电话。 是她同事接的,说她在度假,不过答应说会转告。到了晚上7点半,终于得到回复: >>> Dear Vivian! >>> >>> Thank you for your letter. >>> We don't want it. >>> Kindest regards! >>> Lilit 这下我慌了。 不想要?为啥不想要了?嫌价格高咱可以商量啊。或者就是被别人抢去了?话说我们这个前任部门经理真够厚颜无耻的,离职后自己成立了个公司也跟我们公司名字相仿,所有他都掌握着, 竟然跟我们另一个客户说他才是真正的商,说什么是他给我们供货的。我们那个客户都把他们的skype对话记录给我们看了。真是树至贱则无皮,人至贱则无皮! 于是咱客气的跟上一封,有话好好说撒: >>> Dear Lilit, >>> >>> Thanks for your reply. >>> Could you pls tell us the reason why you don't want it any more? >>> You are most welcome to advise if we've done anything wrong. >>> I believe there must be a way for us to work it out and reach mutual >>> benefits. >>> >>> Looking forward to your earliest reply. >>> Yours sincerely, >>> Vivian 客户回复: >>> Dear Vivian, >>> >>> The price is expensive, that is the reason why we don't want it. >>> Please explain why you he changed the price, before you were selling >>> it >>> by 1.61 now you made it 1.81. >>> >>> Kindest regards! >>> Lilit >>> 姐来,咱最始报价的时候不是跟您解释过了吗,汇率变动,原材料上涨。得得,客户是上帝,您问几遍咱就耐心回答几遍。 >>> Dear Lilt, >>> >>> I'm glad we he come back to track of this business. >>> >>> The price has risen for two reasons: >>> 1. The exchange rate of RMB against USD has reduced from 6.8 to 6.3, >>> which means the foreign customers will purchase less products than before >>> with equal amount of USD; >>> 2. The cost of material, manpower, as well as freight he kept rising. >>> But I'm glad to inform you that there's discount of freight from >>> shipping company this month, which has lowered the price to some extent. >>> >>> Pls kindly take all these elements into consideration and then evaluate >>> our business. What's more, pls make decision asap when the freight is >>> at lower level, so that we can arrange the schedule properly. >>> >>> Looking forward to your earliest reply. >>> Yours sincerely, >>> Vivian
2013-06-18 1987阅读
问题/讨论
回复(14)
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AI回答:
,
which leads to an increase in the cost of production and consequently affects the selling price.
2. The cost of raw materials has also increased, which directly impacts the overall production cost.

We understand your concern about the price increase, and we apologize for any confusion caused by the change. However, we assure you that the new price is the best we can offer under the current circumstances. We believe that the quality and value of our product still make it a competitive option.

If there is any way we can work together to find a solution that meets both of our needs, please let us know. We value our business relationship and would like to continue serving you.

Thank you for your understanding and consideration.

Best regards,
Vivian
2023-06-30
追问:
  • Peter21
    呵呵,谢谢亲的耐心指点。第一封邮件找了半天没找到,就没有贴出来了。
    我承认谈判是要有艺术的,所以看着这次讨价还价越来越被动,意识到自己这方面非常欠缺。
    维护这个客户可能之前的也确实不够。而且涉及到几次换人,交接没有交接好。
    埋怨以前的经理是因为他真的的很过分,不光公司名称山寨我们的,还跟客户讲他们才是我们的真正商云云。不管我们给客户报价多少,他都报的比我们低。其实这方面也是缺乏跟客户的“感情”造成的,因为维护客户的人一直在变,而他则扮演了跟客户最初沟通的老熟人角色。
    再次感谢亲的耐心指点。
    2013-06-27
  • Donna.Frnak
    说来惭愧,最近单子不是很多,询价的也少,老板急我也急。心态确实不好
    2013-06-26
  • Donna.Frnak
    嗯,多谢指点!
    2013-06-26
  • jay14
    谈判是场博弈,如何能为自己这边争取到最高利益是种技巧
    2013-06-25
  • 罗琴
    这个。。。如果真是这样咱家道歉。。。真的没有意识到语气很牛X
    2013-06-25
  • 李昊城
    嗯~~谢谢晶莹指点~~我承认是自己心态没有放好,比较急躁
    2013-06-24
  • 罗琴
    希望楼主早点成功~
    2013-06-24
  • Peter21
    楼主,有几个问题想问一下你:

    1你第一段写到:....好吧。我承认我真的黔驴技穷了。
    一个西亚客户,10年底成交过一个小柜的单子。
    今日主动和我们,想再要一个柜,并且保持同样的价格1.65usd。
    根据游戏规则,我起初报价的时候狮子大口,叫了1.91usd的天价。
    客户回复:....

    能不能把你起初给客户报价的1.91USD的邮件贴出来,直觉觉得你问题出在你没有给我们看到的那些起初报价邮件。

    2.你英语是很好,但是商务谈判讲究的是智力的对碰,你回复的邮件显然很死,冷冰冰的感觉。缺乏谈判艺术和人性。

    3.客户生气可能也和你们之前很少与维护这个客户,缺乏客情交流。显然变成了纯粹的生意关系,没有感情关系。

    4.你很多在埋怨和鄙视以前的经理,但有没有想过为什么他能够陆续把你们的客户挖走嘛?应该就是你们缺乏了对客户的“维护”造成的。外贸和一般的生意都是讲究感情的。客户很多时间都和业务员接触,如果感情断裂,很容易就移情。别以为客户永远都是你们的。

    5.还是觉得你应该把起初的邮件贴出来,因为很多问题都发生在起初。
    2013-06-23
  • 罗琴
    10年才过一个小单的,你就能把他当成老客户来对待?

    老外最多就是先向你询价,不合适的话就再去找别的商。现在你一始报价就把他吓走了,后面再降价就很被动了。而且后续的邮件/电话也显得你比较急,不是很可靠。所以后面嘛...........

    心态先放好吧~
    2013-06-21
  • kat2
    Pls kindly take all these elements into consideration and then evaluate
    our business. What's more, pls make decision asap when the freight is at lower level, so that we can arrange the schedule properly.


    道理是这样的,但读出来的感觉是在给客人施压,明显你很牛X



    考虑你们利益的同时,也要多替客人考虑一些
    2013-06-20
  • Need.Siddique
    生意就是谈出来的嘛!别整死了!
    2013-06-20
  • Mohammed.Rafeeq
    一个好的商人的基本态度都是凡事都可以商量。 从长期来看, 如果一直这么牛X, 有可能客户越越少。

    讨价还价很正常, 需要多沟通。
    2013-06-19
  • 罗琴
    感觉你语气从头到尾都比较牛X。 可能让客户觉得委屈。
    2013-06-19
  • Donna.Frnak
    我觉得一始客人就要求保持原价时,就不应该抱得太高;
    另外,后来就说由于汇率,运费可以保持原价,下调了将近10个点,导致客人觉得你们心态不好,有坏印象。
    另外最后降到1。71USD,也是比之前贵了的。

    可以跟客人强调了上调的原因后,你告诉他考虑到之前合作过,已经在尽力了,现在给他1.71USD的价来维持最基本的成本。
    给其它客人一般都是按1.91USD出的。写了邮件后,可以打电话确认他到邮件,并真诚跟他解释。

    然后就不用追得那么急了,看客户的反应。
    2013-06-19
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