Cold Email有哪些种类和用途，它跟开发信有什么区别？（配20例子和模板）

01
Cold Email和外贸开发信的定义

1 Cold Email是什么？

谷歌对cold email的定义是：Cold email is any email sent to a potential client that doesn’t have an existing connection to you. 是指向与你没有现有联系的潜在客户发送的任何电子邮件。

就是说如果你在linkedin上看到一个你感兴趣的相关领域的人，并想与之沟通联系进一步产生connection，那么第一封邮件就是cold email。

换句话说，cold email就是一个敲门砖，如果敲好了，让看的人有兴趣回答你的问题或进一步与你联系，那么你的目的才算达到。反之，一个失败的cold email往往不能使收件人产生兴趣，也就意味着你失去了和这个相关人员进一步交流的机会。

2 外贸开发信是什么？

外贸开发信是你第一次写给海外陌生的潜在客人的销售型电子邮件，其对象主要B端的商务人士（包括公司负责人，采购经理等），其目的从大方向来说是开发这个潜在客户，希望开启对话，建立业务合作，收获订单，扩展业务，从小方向来说就是获得对方的回复。

所以，外贸开发信是Cold Email下面的一个分类。但在国内外贸圈，我们可以把开发信和cold email划等号。

02
Cold Email可以用于哪些方面，有哪些分类？

除了我们非常熟悉的外贸开发信分类，cold email其实还可以运用在很多方面，下面就列举一些常见的领域：

1 Link Building Cold Email 外链建设

用于英文网站/独立站做SEO外链建设或请求的Cold Email开发信邮件模板

Some love for [organization]’s (topic) article

Hey [first name],

Happy [day of week]!

Just finished reading through your post, [url title].

It was such a good read, I had to share some thoughts.

Firstly, it really stuck with me when you pointed out that [article summary snippet].

Secondly, you covered, “[anchor/targeted keyword]” in the article, but didn’t go into further detail or link to another resource.

We just released a guide that will provide a little something extra for readers who want to learn more about [anchor/targeted keyword].

Want to take a look? I got you: [article url]

As a huge “thank you”, I’d be happy to provide [incentive – (social share, indirect link, free trial, etc)].

Regardless, I’ll definitely be a frequent reader. Keep it up with the stellar content.

Thanks,

当你需要为你最近发表的文章的做外链时可以使用这个Cold Email开发信邮件模板。

2 Content Promotion Cold Email 内容推广

用于英文网站/独立站做内容营销Content Marketing的开发信邮件模板

Suggestion for you (topic) post

Hey [first name],

Hope you’re having a great, productive week!

It’s [name] here from [company].

I just finished reading your post on [topic]. Loved the way you talked about [insert article summary].

I noticed, however, that your post doesn’t present a step-by-step process on how to [topic].

It seems like it’s your lucky day; we happen to have a detailed [type of resource] on [topic]!

You can have a look:

[link to your resource]

Let me know what you think!

Thanks,

当你想与那些发表了一篇恰好与你的资源和博客内容相关的文章的人分享你的内容，你可以使用这个内容营销Content Marketing的开发信邮件模板。

3 Collaboration Cold Email 协作

用于寻求商务合作的Cold Email开发信邮件模板

We’re into (topic) as well - let’s work together!

Hey there [first name],

Happy [day of week]!

It’s [name] here from [company].

My team and I are impressed with the work you guys are doing when it comes to [topic].

We’re into [topic] as well.

Wanted to reach out to ask you if you’d be interested in discussing a collaboration between our teams.

We could totally help each other out and raise awareness about our products and services.

It looks like a win-win situation to me

Would you be interested in discussing this further?

Let me know and we can work something out.

Thanks,

当你正在联系一个潜在的链接和内容合作伙伴时，你可以使用这个Cold Email开发信邮件模板。

4 Business Development Cold Email 业务发展

一个基于“我们可以帮助你成长”的开发信模板

Can I help [organization] accomplish [x]?

Hey [first name],

Hope you’re having a fantastic week!

My name is [your name] and I’m a business development associate here at [company].

To be honest, the business development associate is just a fancy term to say “I’m helping companies grow!”

On that note, my team and I just launched a new [product or service] that helps businesses [describe your value proposition, ideally in one sentence 最好是用一句话来表达你的价值主张].

How are you dealing with [prospect’s pain point 潜在客户的痛点] so far?

I look forward to hearing from you and becoming your ally!

All the best,

如果你是一个业务发展助理（business development associate），你想建立一个与潜在公司合作的联系，你可以使用这个开发信模板。

5 Influencer Outreach Cold Email 网红/KOL推广

希望网红/KOL/Influencer推广你的品牌/产品的开发信邮件模板

[first name] + [your organization] = collab?

Hi [first name]!

Happy [day of week]!

My name is [your name] and I work with [your organization].

I’ve been following your [social media, blog, channel] for some time now. I love how you [reference to their content]!

The reason I’m writing to you is because I wanted to explore the opportunity of us working together. Our company [explain what you do and why you think it would be interesting to their audience].

Is this something you would be interested in?

Have a great day,

6 Product/Service Promotion Cold Email 产品/服务推广

用于产品/服务宣传推广的Cold Email开发信邮件模板

Something new for (company)

Hey [first name],

Happy [day of week]!

Was looking to connect with fellow marketers to start the quarter, so I thought I’d reach out.

Just launched [your product/service + short description] and wanted to run it by you.

Think [competitors] but with [unique differentiating feature]. We just brought on [1 or 2 notable companies] recently. Would love for you to take a look and get your thoughts, too!

Can I send through some more info?

Cheers,

7 Meeting or Call Request Cold Email 会议或通话请求

请求跟红人/网红/KOL/Influencer合作的邮件模板（适用于Tiktok, Youtube, Instagram, Facebook, Twitter, Pinterest的Influencer/KOL)

Call with [first name]

Hey [first name],

[Your name] here from [company name].

I’ve been a big fan of your work and everything you do with [topic of interest].

Really liked your approach on your recent [social media platform] post about [topic].

To be honest, I think it’s just so fascinating to see that your online audience and number of subscribers is growing so fast without sacrificing the quality of the content you’re putting out there.

We’re looking for people like you to partner up and help us spread the word about [company name].

Is that something you’d be interested in?

Let me know how that sounds and we can jump on a 30-minute call, or longer if you’d like to discuss things further.

Thank you and look forward to hearing from you,

当你与拥有大量粉丝的博主或影响者联系，要求进行通话或讨论你们之间的潜在合作时，可以使用这个邮件模板。

8 Podcast Outreach Cold Email 播客推广

邀请行业领袖参加你的Podcasting播客节目的cold email开发信邮件模板

Getting you on our podcast!

Hey [first name],

My name is [your name] and I am a [role] at [your company name] — [something noteworthy about the company].

I found you on a [name of podcast] episode you participated in a while back:

[referring url]

We’re hosting a podcast episode on [topic] and we’re hoping to get [industry] experts like you to have a conversation with us.

Would you be interested in participating?

Here’s a link to our podcast series:

[referring url]

Look forward to hearing from you!

Thank you,

当你正在给一位行业领袖写邮件，邀请他们参加你的Podcasting播客系列节目时，你可以使用这个cold email邮件模板。

9 Webinar and Virtual Event Cold Email 网络研讨会和虚拟活动

发送Webinar网络研讨会邀请的开发信邮件模板

[first name], don’t miss out on our (topic) webinar!

Hey [first name],

How’s your [day of week] going?

It’s [your name] here with [company].

I love everything about your work and approach when it comes to [topic].

That’s why I wanted to reach out and tell you a little bit about our upcoming webinar.

The event is planned for [date] and we’re bringing together a group of amazing industry experts, including [name of speaker 1] and [name of speaker 2].

We’d love to have you in attendance to listen to these brilliant speakers discuss [topic].

We’re releasing some early birds soon, so stay tuned.

Here’s a link to the webinar description:

[referring url]

Looking forward to seeing you there.

Cheers,

当你正在组织一个Webinar网络研讨会，并希望发送一些优质邮件邀请时，你可以采用这个cold email 邮件模板。

10 Cold Sales Cold Email 销售

向那些对你所发布的内容有反应的人推广你的产品/服务的开发信模板

Thanks for the love on social media!

Hey there [first name],

How’s your [day of week] going?