在LinkedIn刚刚发布时，有些销售员甚至在LinkedIn最普遍的信息模板上取得令人惊叹的效果。
要想有效地使用LinkedIn，就必须制作出引人入胜的创意信息，使自己脱颖而出，从而吸引潜在客户的注意。试试这7个创新策略，来写一个反应性InMail。
1、详细信息来自于潜在客户的Recommendations。
“Recommendation”中阅读买家资料是获取详细信息的最好方式之一。
迅速浏览一下之后，你会发现他们在工作上的最大优势，职业成就，职业声望，个性等等。
这是LinkedIn消息第一行重要的参考资料。不但可以显示出对潜在客户的了解非常具体，而且还可以证明在接触客户之前做足了功课，体现了自己的专业水平。
下面是三个例子：
1)祝贺有好消息
Hi [name],
Congrats on [accomplishment] -- that’s impressive considering [reason]. Are you working on any similar projects these days?
Best,
[Your name]
2）"Read your recommendation"
Hey [name],
I just read your recommendation from [recommender]. It seems like you excel in [business area, skill]. What’s your [process, approach]?
Cheers,
[Your name]
3）关注对方的个人背景
Hi [name],
Judging by your recommendations, you’re an expert in [field]. How did you originally become interested in that?
Have a good [day of the week],
[Your name]
这类信息有如下特征：简短，简单，最重要的是，令人满意。当你和潜在客户进行交谈，并且了解了他们的目标，你就可以开始更多地描述你的价值和展示你的解决方案。
2、即时表达共同的兴趣。
假如你想和买家谈谈共同兴趣，看一下他们的总结就知道，然后在InMail里建立联系。将此兴趣点放在消息的开头，或者包括在文章中。
有两种情况：
1)喜爱犯罪播客(非小说)
Hi Stefan,
Like you, I’m a big fan on non-fiction crime investigation podcasts. I highly recommend Someone Knows Something if you haven’t already listened to it.
I was also wondering if you’re struggling to scale your recruiting efforts. My clients with similar growth rates typically say it’s hard to maintain their hiring standards while bringing on enough new hires. I have a couple tips, if you’d like to hear them.
Best,
Inken
2）喜欢播客
Hi Stefan,
Are you struggling to scale your recruiting efforts? My clients with similar growth rates typically say it’s hard to maintain their hiring standards while bringing on enough new hires. I have a couple tips, if you’d like to hear them.
Best,
Inken
P.S. I’m also a big podcast fan. Would highly recommend The Growth Show -- it’s one of my favorites.
3、提供个性化内容。
试着把LinkedIn对话迅速转移到邮件中。有可能的人会花更多的时间在收件箱上，所以通过邮件来获得回复是一个很好的选择。
模版：
Hi [prospect name],
Are you [seeing X pain, hoping to meet Y goal]? I ask because [client #1] and [client #2], both in your [industry, market, region, product space], experienced this [challenge, opportunity].
There’s a great [ebook, white paper, blog post] I can send you on this topic. It might be easier to send over email so I can highlight the sections you’ll find most useful -- what’s your address?
Best,
[Name]
4、对邮件进行预告。
如果您已经有了一个潜在客户的邮箱，可以试着预热LinkedIn邮件。这样可以提高您的姓名的识别能力。
模版：
Hi [prospect name],
Wanted to give you a heads up I’ll be reaching out via email with some [suggestions, strategies, observations] relating to [pain point, opportunity].
For example, my first tip is [short piece of advice].
Looking forward to speaking,
[Your name]
5、插入图片。
大部分用户可能很少注意到InMail，但是有趣的GIF或者有趣的图片会让你的邮件更吸引人。
6、保持悬念。
设定悬念来激发潜在顾客的好奇心。
假设您的InMail是一个故事章节。内容必须包含大量内容(例如提示或发人深省的问题)，否则买家会觉得你浪费了他们的时间。
可写为：
Hey Andrei,
Just browsed your GitHub repos. Your team is working on some exciting open-source projects -- MathLAB looks like it has the potential to transform college study groups.
Two entrepreneurs I know fund projects just like MathLAB. I’ll reach out to them and will be back in touch soon with their response.
Best,
Hugo
您的潜在客户可能每周会收到至少4封垃圾邮件，或令人厌烦的LinkedIn销售邮件。但如果是创新邮件怎么办？那你送来的很可能是他们整个月收到的唯一邮件。一点额外的努力可能会让你走得更远。
7、插入视频。
当你自己收信时，你是否已经厌倦了阅读一堆堆的信件？
即使您的产品再好，描述再天花乱坠，但是，别人连看都不愿意多看一眼那堆黑字，难道感觉一切努力都白费了吗？
录像不仅可以清晰地展示产品，而且可以极大地提高邮件阅读速度，一举两得吗？
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