欧洲市场竞争激烈，因此想要拓展欧洲市场就要花费大量的时间以及精力，有很多外贸企业拓展欧洲市场时，会重点关注到如何在初期阶段有效挖掘潜在用户，在和这一类型的用户沟通时，需要关注哪些问题呢?首先需要关注到邮箱搜索问题，在搜索了大量的邮箱之后，不要忙着邮件群发，这种状态之下由于各种企业鱼龙混杂，找到一些规模较小的企业，在沟通过程之中，虽然也有可能将产品销售出去，不过这样的做法花费时间太多，由于对方买入产品的数量较少，能够给企业带来的利润相对较低，因此第一阶段是进行各种类型的邮箱筛选，通常一些企业邮箱都会有其邮箱名的缩写，把这一类型的邮箱筛选出来，看哪些企业的资历较为雄厚。
如何才能够发现哪个企业在欧洲市场的资质雄厚呢?非常简单，当我们筛选出这一类型邮箱之后，对比看这些邮箱属于哪个公司，此后看一下这个公司的注册时间，如果某个公司注册不过是几个月的时间，那么其资历不会久，而且在对外贸易往来中，买入产品的数额会相对较低，所以这一类型的邮箱要剔除出去，如果某些公司注册时间已经在几年以上，且该公司在当地拓展市场时有一定的知名度，这是首选公司，将这一类型的邮箱划为要点，其次将市场占有率相对较低的公司侧重为第二批，此后就应该关注到和对方沟通了。
埃萨克先生：
Your company sells all kinds of hardware tools in the European market. Our company is not professional. Hardware tools manufacturers, household electric drills are divided into four levels, the price ranges from 180 yuan to 230 yuan, professional electric drills are divided into three levels, ranging from 350 yuan to 480 yuan, rechargeable household electric drills are divided into two categories, the price ranges from 230 yuan to 330 yuan. The price of professional charging electric drill ranges from 480 yuan to 570 yuan. The impact drill produced by our company is divided into household charging professional type and professional charging type. The price ranges from 230 yuan to 780 yuan. Our company joins in the production. The price of mill and professional angle mill is between 170 yuan and 430 yuan, which can also be divided into charging type and plug-in type. In addition, 5 companies also sell direct mill marble machine, horse knives and power dramas, etc. If your company has excessive demand, you can contact our company.
贵公司在欧洲市场销售各类别五金工具，我公司是专业五金工具生产企业，家用电钻分为4个级别，价格从180元到230元不等，专业级电钻分为3个级别，从350元到480元不等，充电式家用电钻分为2个类别，价格从230元到330元。专业充电式电钻价格在480元到570元之间，我公司所生产的冲击钻共分为家用充电专业型以及专业充电型，价格在230元到780元之间，我公司所生产的专业角磨机价格在170元至430元之间，也分为充电型和插电型两种，此外我公司还销售直磨机、云石机以及马刀具和电圆锯等，如贵公司有购入需求可以和我公司联系。
通过这一类型的邮件发送模式，如果是以资质较低的一些邮箱地址为主没有什么问题，但如果是以一些大品牌的大型代理公司为主，这样的做法显然不得当，大型的代理公司会受到诸多不同类型产品供应商的关注，而且这些供应商不仅来自于中国，也会来自于印度以及南韩等诸多国家，所以想要和这一类型的公司达成业务往来关系，发掘潜在用户就一定要侧重针对性的邮件撰写。
该如何有针对性的撰写这些邮件呢，首先要了解其公司，第二要对其公司的动态以及相关的工作人员有一定的认知，只有如此撰写邮件时才会有效果，依然以上述这家五金产品销售公司为例，这家外贸企业首先调查了该公司以往的经历，参加了哪些展会，之后了解了相关工作人员，并在搜索查询过程之中发现这个邮箱的注册用户为埃萨克，从这个邮箱的用户论坛发帖可知，这名用户是该公司的采购部业务负责人。
Mr. Isaac:
We met Mr. Essex at the previous exhibition in London. Our products have a large market share in the United Kingdom and the United States. In the near future, we hope to increase our market share in Europe. We hope to cooperate with you. My company is not professional. Hardware tools manufacturers, household electric drills are divided into four levels, the price ranges from 180 yuan to 230 yuan, professional electric drills are divided into three levels, ranging from 350 yuan to 480 yuan, rechargeable household electric drills are divided into two categories, the price ranges from 230 yuan to 330 yuan. The price of professional charging electric drill ranges from 480 yuan to 570 yuan. The impact drill produced by our company is divided into household charging professional type and professional charging type. The price ranges from 230 yuan to 780 yuan. Our company joins in the production. Mill and professional angle mill prices between 170 yuan and 430 yuan are also divided into charging type and plug-in type, in addition, 5 companies also sell direct mill marble machine, horse knives and power dramas.
可见通过如上这种修改模式和对方沟通时，效果无疑会更为理想一些，对于这些侧重要点问题外贸企业用户一定要深刻了解，这是能够拓展欧洲市场的要点。
