外贸产品交易过程中,有些外贸企业工作人员经常会遇到海外客人数量少却要报fob价格,这种时候该如何报价呢?由于用户买入的数量少,如果按照正规大批量产品销售报价,这种状态之下企业会亏本,如果报价高于行业平均报价则会失去用户,这种问题让很多工作人员异常头痛。
实际上在客人数量少却要报fob价格时,是有很多应对措施的,新人之所以在处理这一类型问题时难度较大,是因为新人不了解如何才能够有效规避各类型的风险,资深工作人员在应对这种问题时,都做得非常到位,首先要了解一下对方企业的规模以及其产品吞吐量,如果对方企业在行业中规模很大,而且所出售的产品吞吐量大,是一家大型企业,自然不会在后期阶段买入的产品数量少,之所以前期阶段买入收入量少,不过是想测试一下产品品质,对于这样的企业可以正常报价,如果在了解过程中发现对方企业规模一般,在产品销售方面数据不明,这种时候就要考虑一些技巧了。
Mr. Brandon:
The price of each explosion-proof high-pressure axial flow fan, industrial hydraulic rod, 275 yuan, lathe cooling pump, 340 yuan, triangle-scale oil pump, 340 yuan, stainless steel centrifugal pump, slow valve, 70 yuan, muffler, 12.5 yuan, gas pipeline, 32 yuan per meter, oxygen-enriching accessories that you want to enter are 843 yuan per unit, 275 yuan per unit, 340 yuan per unit, 739 yuan per unit, 340 yuan per unit of stainless steel centrifugal pump. It's 7 yuan per piece and 23 yuan per piece for connecting border joints. This is our quotation for selling products in the United States and France. If the products you ordered are less than 100 pieces, they will be delivered at the above price. Since then, if your company ordered more than 100 products, according to the number of different prices floating space between 1.5% and 3.2%. All the products sold in this sale are to be borne by our company in land transportation. If the products arrive at the port, they will be loaded and unloaded by yourselves and the expenses incurred in the course of transportation will be borne by yourselves. In addition, the insurance related expenses will be borne by yourselves.
布兰顿先生:
贵公司所要购入的防爆高压轴流风机每台价格843元,工业液压抽油齿每台价格275元,车床冷却泵每台340元,三角尺轮油泵每件739元,不锈钢离心泵每件340元,缓压阀每件70元,消音器每件12.5元,输气管每米32元,增氧配件每件7元,连接接头每件23元,这是我公司产品销售美国和法国地区的产品报价,贵公司所订购的产品小于100件则按如上价格发货。此后如贵公司所订购的产品超过100件,根据数量不同价格浮动空间在1.5%~3.2%之间。本次所销售的所有产品在陆路运输方面由我公司承担,如产品到达港口之后,由贵方自行装卸船只,运输过程中所产生的费用由贵方自行承担,此外保险相关费用由贵方自行承担。
从如上客人数量少却要报fob价格中可以发现,这家外贸企业的工作人员在fob报价时处理的还是非常得当的,这名工作人员首先注意到了对方为美国的用户,因此以美国地区的产品报价为主,这样就可以确保产品销售时不会因为区域价格不同,导致企业失去其他的用户,其次在报价过程之中报出了浮动价格,虽然之前进行了单品价格介绍,但此后明确的指出随着用户买入产品数量不同,会得到相应的浮动价格优惠。因此如果对方买入的产品少则以最低价格为主,如果对方确实后期阶段能够大量购入产品,则能够获得相应的浮动价格优惠,这样的话对方如果对该外贸企业的产品满意,后期阶段依然会大量购入的可能性是非常高的,而这家外贸企业也不会因为对方企业购入产品数量少,因为报价较低导致自身利益受损。
当然如上公司也可以采用这样的模式来完成报价:
Mr. Brandon:
The price of each explosion-proof high-pressure axial flow fan, industrial hydraulic rod, 275 yuan, lathe cooling pump, 340 yuan, triangle-scale oil pump, 340 yuan, stainless steel centrifugal pump, slow valve, 70 yuan, muffler, 12.5 yuan, gas pipeline, 32 yuan per meter, oxygen-enriching accessories that you want to enter are 843 yuan per unit, 275 yuan per unit, 340 yuan per unit, 739 yuan per unit, 340 yuan per unit of stainless steel centrifugal pump. 7 yuan for each piece, 23 yuan for each joint connected to the border. If the price above is exw, your company has a certain understanding of the sale of foreign trade products. Through inquiry, we learned that your company only has many foreign trade transactions, experience to understand customs clearance fees and other related issues, so we should know the characteristics of my quotation.
如上这种报价方式也是可行的,和第一个案例相比,他们的差别在哪里呢?很明显后者是exw报价,只要对方企业曾经历过外贸产品购入,就应该了解这一报价其表示的是什么,外贸工作人员无需多说,这样的方式其特点是简单、便捷,不直接应对对方的fob报价问题,对方接受既展开后期产品买卖,交易如满意产品提升购物量,则可获得fob价格,如对方产品购入量依然很低,后期同样以exw报价为主。