开发信对于外贸人来说有多重要，相信不用多说，客户对你的第一印象大多都是由你的开发信所决定的。那么，怎样写出一封能勾起客户兴趣的开发信？采购商眼中最好的开发信是什么样的？
标题：瞬间“吸睛”
开场：简明扼要，有重点
价值：提供对客户有价值的产品和服务
Call-To-Action：明确清晰
其他：相关认证，相关经验
今天我们就来分享一下，能叩开业绩开门红的开发信要包含哪些内容?
一、开发信关键
1.标题
1个好的标题就成功了90%，吸引客户打开邮件，突出价值或引发兴趣。
简洁有力（Concise & Powerful）
突出价值（Value-Oriented）
制造好奇（Curiosity-Driven）
个性化（Personalized）
紧迫感（Sense of Urgency）
行业相关（Industry-Relevant）
避免垃圾邮件词汇 （如“Free”、“Discount”、“Best Price”）
恰当的关键词让打开率飙升——
①将收件人的姓名加入标题
比如说，Hi James、Dear Neal.Han、To Mr.Tom等。
②一些比较好的、有效果的词汇
News、Urgent/Breaking/Alert、Free delivery、Daily、Don’t Miss等，提高开发信的打开率，比如说"News: genuine natural wood cellphone shell released."
③产品+用途
这种标题比较直接。例如：“Labeling machine for Water Bottles”，强调是用于水瓶的贴标；“Rattan Table and Chairs for Outdoor Using”，强调是户外使用。
④问句式，勾起好奇心
“How to choose/ pick the durable LED light? ”，强调我们的灯饰耐用；“How to get the fadeless custom shirts? ”，强调衣服来样定做，印刷不会退色。问句式标题，勾起客户好奇心。
⑤展现优势
谁会拒绝有独特优势的公司呢？比如：“Installation for the Blowing Machine in Turkey”，告知己经在士耳其完成吹瓶机安装；“Final hours! Will you save you 50%?”，节约成本。
⑥交货时段+规格+产品
这里推荐有交货优势的产品突出交货时长。在外贸市场，一个较短的交货时长更能让买方注意到我们。
⑦We are supplier of 某某大公司
客户一看是大公司合作过的，会产生兴趣，毕竟有大公司做品牌背书，至少质量和服务是不错的，不然大公司肯定是不会选择我们的。如果在标题上直接加了大型合作商，印象加分。
⑧Trendy/ Popular + 产品 in +买方所在国家/地区
这个也比较好理解，外贸人总是会时刻关注市场新动向和新需求。
⑨【Free Sample】+产品
这样写的前提是能提供免费样品，那么90%这封信会被打开并得到回复，但是这类写法成本较高。再者要确认发函的企业对象值得我们提供样品（成单量大/企业知名度高等），最后比较有把握在提供样品后可以进一步的推进。要花钱的事嘛，总是要做好筛选，以免造成损失。
2.开场破冰
通过友好的开场白拉近距离，同时进行自我介绍。
表达兴趣或赞赏
“Your leadership in [specific field inspires us at [Company name], where l work as a Your Position] focused oninnovative solutions for the stationery market.”
提问引导
“How do you see [industry trend[ shaping the future of [specific market]? At [Company name], where l serve as [Your Position], we've been analyzing its impact on [specific area]."
类似客户案例
“We recently supported a client in [industry] to address [specific challenge], achieving [specific result]. As [Your Position] at [Company name], I’d be thrilled to explore similar opportunities with you.”
轻松自我介绍
“As a [Products name] enthusiast and [Your Position] at [Company name], I couldn’t help but admire your innovative designs!”
强调公司优势
“Our [product/service] has proven transformative for companies in [industry]. I’m [Your Name] from [Company name], and I’d love to share how we can support your goals.”
3.核心价值传递
把“我的优势”变成“客户的好处”，客户不在乎你的工厂有多大，只关心“这对我有多大好处”。例如“这台机器能让您接利润更高的精密订单——上周泰国客户用它拿下了医疗设备大单，利润率比普通产品高出40%。”
这种陈述方式，能让客户迅速明白你的产品对他们的实际意义，更容易引起兴趣。
想要客户放心，成功案例是最有说服力的，所以在写开发信的时候学会用案例、成功故事来说话。这样的开发信更能打动客户，一方面让客户知道你是有能力的，另一方面提升客户的好感度。比如：We sell it nicely to Walmart.They like the finish and patterns so much that they repeat the item several times a year with a quality from 8000 to 10000pcs every order.
除了成功案例能凸显你的专业性以外，还要学会展现自己的核心竞争力，否则你有我有大家有，客户不会觉得有什么特别的。
4.CTA（Call To Action）
Call To Action，引导客户采取明确的下一步行动。
在外贸开发信中，Call to Action 是引导客户采取下一步行动的关键部分。一个有效的CTA应简洁明了，突出行动的价值，并降低客户的行动门槛。
超高回复率的10种CTA类型：
邀请客户进行具体互动
提供样品或资料
请求客户反馈
鼓励客户采取小额承诺
激发客户紧迫感
引导客户明确合作意向
提供多选项行动
提出明确行动奖励
提供知识或教育价值
请求具体的客户数据
二、开发信模板
提供正确疑问
Hello {name},
Have you ever considered the impact on your top-line revenue if you could achieve a remarkable 70% increase in contact rates, a 50% improvement in closing deals, and a 40% rise in the number of sales representatives meeting their quotas?
I'd like to schedule a brief discussion to explore how
Best regards,
[Your Name]
提供建议
Hello,
Your website's design is absolutely brilliant. The visuals truly enhance your message, and the content compels action. I've already forwarded it to a few of my contacts whom I believe could benefit from your services.
While reviewing your site, I couldn't help but notice a minor issue related to search engine optimization. It's a relatively simple fix. Would you like me to draft it for you so that you can share it with your web team? If this is a priority, I'm also available for a quick call.
Best regards,
[Your Name]
展示联系
Hi {name},
I'm [Your Name] from [Company]. We specialize in assisting {specific company type} with [specific services or solutions]. I'm eager to understand how you currently manage {thing your company handles} and share some insights on the solutions we're developing.
Could we arrange a short call to discuss this further? I have availability at the following times: {time options}.
Looking forward to connecting,
[Your Name]
推荐
Subject line: Terry Fisher says you're interested in better lead gen strategies
Hi {name},
I recently spoke with Terry Fisher, who mentioned your ongoing discussion about the challenges of acquiring new leads. It's a common issue that many consulting companies are grappling with these days.
After visiting your website and downloading your white paper, I've identified some areas where you may be losing potential leads in the process. Additionally, I've come up with some practical ideas that can be implemented relatively easily and should positively impact your lead conversion rates.
Could we set aside 30 minutes for a further discussion on this topic? I believe there's valuable insight to be shared.
Best regards,
坦诚+认证
Hi [CONTACT.FIRSTNAME],
I'll be straightforward; this isn't just "another sales pitch" from [YOUR COMPANY NAME]. Instead, I'd like to share a brief 2-minute demo video showcasing [VALUE PROP]: [VIDEO LINK].
We are [Your Company], and some of our most valued clients include [Key Customers, e.g., Company A, Company B, etc.]. One of our core value propositions revolves around "[VALUE PROP TAGLINE]." We're keen to offer everyone the opportunity for a personalized 1-on-1 conversation with our Customer Success experts to discuss best practices related to [VALUE PROPS].
Could you kindly direct me to the most suitable person to speak with regarding this? If there's someone else responsible for overseeing these efforts, please let us know.
Looking forward to connecting,
[Your Name]
趁热打铁
Hello,
We noticed that you recently visited our website and downloaded <>. Were you primarily interested in gaining more knowledge about <>? Or, could it be that you are actively seeking a cost-effective solution for <>?
In fact, I took the time to research {!
Have you considered exploring these suggestions?
Wishing you all the best,
[Your Name]
划重点
Hello,
I trust this email finds you in good health. I'm reaching out because [explain how we obtained your contact information and our connection, such as talking to a colleague or coming across your company].
At [Name of Company], we've introduced an innovative platform designed to provide exceptional support to your team at [Organization Name]. This platform offers a host of benefits, including [One-sentence pitch of benefits]. Here's how:
Benefit/Feature 1
Benefit/Feature 2
Benefit/Feature 3 (optional)
Let's delve deeper into how [Name of Your Software] can specifically enhance your business operations. Would you be available for a brief call on [Proposed Time and Date]?
Best regards，
