“写了很多封开发信，全部显示已读不回，干着急啊！想放弃觉得可惜，想跟进吧，客户始终不回复。我到底该怎么办？”
今天小编就和大家讲一讲不同国家不同情况下应该如何写开发信！文章较长，可以先收藏起来～
全文分为2个部分：
1.不同国家开发信模板
欧洲：英,法,德,意等
2.失联客户篇
1、5个邮件追踪小工具
2、客户未看邮件如何跟进？
3、客户看了邮件未回复，如何跟进？
4、客户看了邮件，一周未回复的可能原因。
不同国家开发信模板
北美：美国、加拿大等开发信模板
特点：
1.开门见山式来直接表达你的中心思想；
2.简单说明，不要复杂的表达；
3.他们喜欢你认真的做事情，有很强的时间观念。
注意事项：
1.用企业邮箱，尽量不用免费的QQ邮箱和个人邮箱；
2.交流用语用we代替I。
示例：
Hi Mr XX,
We, Co., Ltd, is professional in precision machining for nearlly 10 years, covering high precision machining parts, casting parts, metal parts, etc.
Hope to establish business relationship with you!
If you wanna know more about our company, pls visit
Any comments will be appreciated!
Thanks.
欧洲：英、法、德、意等开发信模板
特点：
1. 追求质量
2. 时间很重要
3. 安全感
4. 证书和销售后服务
示例：
Hi XXXX,
Glad to hear that you're on the market for XX and other promotional items.
This is XX from XXX Ltd in China. We specialized in XX and premiums for 10 years, with the customers of (Coca-Cola, Craft, Pepsi)etc., and hope to find a way to cooperate with you!
Please find the pictures with models and different packaging in attachment. An American guy purchased this model in BIG quantity last year. I would like to know, if it's suitable for Europe.
FREE SAMPLES can be sent on request. Call me, let's talk more!
Thanks and best regards!
南美：巴西、阿根廷等开发信模板
特点：
1.不妥协，坚持己见；
2.假期多，订单节奏慢，交易时间长；
3.信守合同观念淡薄 ；
4.喜欢简单的英文表达，尽量不要太复杂和隆重；
5.喜欢分期付款，当地超市，标价的时候也会体现分期付款的价格；
6.很注重售后服务，还有产品的耐用性， 同样情况下，如果你的产品耐用性比同行的好，就会比较受到他们的欢迎；
7.喜欢有CE认证，以及OEM的厂家；
8.喜欢被提问的方式；
9.喜欢免费样品。
示例：
Hi, Dear xxx,
Are you interested in saving some money? Are you interesting in good quality with nice price? And are you interested in small order with fast delivery? (提问的方式投其所好)
We can offer all these for you, ABC Silicone is the TOP rtv liquid silicone factory in China for more than 10 years.
These below are our best sellers, pls check it. More information & FREE SAMPLE (免费样品投其所好) will be provided for your reference .
Hope to hear from you soon.
澳洲：澳大利亚、新西兰等
特点：
1.认真爽快，乐于交友，对陌生人经常一见如故；
2.不喜欢吹嘘和炫耀自我成功的人；
3.对于价格：运抵澳大利亚并已完税的产品价格应比当地生产的同类产品或其它来源的产品价格低；
4.可靠性：供货商必须能长期保证产品的质量，交货及时并保持联络；
5.灵活性：供货商能接受小批量订货。
示例：
Dear Mr.
XXX,
Making contact with the future business partner is always a wonderful thing to celebrate. Our company always consider Australia as our main target market.
We believe that our products have more edges than other competitors.
First of all, we have manufacture experiences for more than XX years. So that our products can make the most qualified output. Second, We have the lowest price because of our excellent technology. And our supply lines and transport capacity are very stable.
We are hoping to have a long-term cooperation with you.
Here’s are our hottest sells:
XXX
XXX
XXX
We sincerely hope to cooperate with you, and we will supply you the best products and service.
失联客户篇
一、客户未看邮件如何跟进
回盘、现报价、样品、PI等发过去一个多星期了，客户那边一点动静也没有,也没有看到客户有任何阅读回执或查看过邮件的记录，这时候我们可以发以下邮件内容过去提醒客户查看邮件。
Hi Mike,
May I remind you to check my email on 1st of Oct?
Waiting for your reply soon.
Hi Mike,
It's been a long time have no news from you. How are you recently?
I have sent you a quotation on 1st of Oct, have you got it?
If so, what's your idea abt it?
If not, could you take few mins to review it as follows?
Your earlier reply will be highly appreciated.
客户电话说好的会回复邮件，可是3-4天后还是没有任何消息，可以写封迂回的邮件去催促客户的反馈：
Hi Mike,
I'm sorry to disturb you again.
As you know, every company has its rules for every sales, I have to report the valuable customer's feedback on weekly meeting.
My friend, dear Mike, any of your idea abt our silicone now? Or if you have any other worries, hope you can let us know.
Waiting for your reply soon.
二、客户看了邮件未回复，如何跟进
有时候客户看了邮件隔了1个星期还没有回复,可能原因:
A.出差、假期
B.对你产品不感兴趣
C.邮件没有特别的亮点吸引客户
D.不想更换供应商
E.报价太高
F.付款方式不是想要的
G.交期
H.需求
I.其它:个人或亲人病重等
①直接询问式
Hi Mike,
Tks for reading my email just now.
May I know what's your idea abt it?
Your earlier reply will be highly appreciated.
②从商业角度，让客户坦白顾虑
Hi Mike,
Tks for reading my email. I think you must too busy to reply me. Do you still have anything in consideration?
It so, could you let me know your worries? Such as price, quality, payment terms, demand or others, so that we could know how ho help & support you.
We are very sincerely to cooperate with you. No matter your answer is positive or negative, We'll highly appreciate it.
Waiting for your reply.
③罗列解决方案让客户说出顾虑
Dear Thomas,
Tks a lot for checking my email. Do you still have anything in consideration?
1.If the MOQ problem
-We can support you 100kgs as the first cooperation to test the market.
2.If the shipping cost of the sample
-A.You can just transfer us some deposit, we'll return it to you when you confirm the order.
-B.In order to show our sincerity, we can bear half of it, how's your idea?
3.If the price
You can test our sample at first, after getting the good feedback, shall we discuss price again based on it’s real value?
4.If the payment terms
We can support you 50% T/T in advance, balance against the B/ L at sight.
Also L/C will be acceptable.
If you still have any other worries, pls let me know so that we could help you.
三、适合群发的开发信模板
目的:
1.全面地让客户了解你的产品、公司、服务、现有的大卖家、现有的市场构成、现有的新产品等等；
2.不同的主题方向 ,很大程度提升邮件被点击的概率；
3.显示你的专业。
第一封：
Re: RTV Silicone Vendor for Amy
Hello, dear Amy,
This is XX from XXX Co., Ltd, I know you from my friend Jim that you are the distributor of rtv liquid silicone rubber, right?
Here, we have some star products whose quality are very similar to Wacker, Dow-corning but price are half much lower than it, would you like to have a try?
Pls contact me for any more information.
第二封:
Re: Re: Company profile-----xxx Company
xxx,
We are the leading professional manufacture of rtv liquid silicone rubber for more than 16 years. Attached is our Company's profile for your reference, thanks!
第三封:
Re: Factory Audit report-----xxx Company
Dear XXX,
We have already passed the factory audit from SGS, REACH, RHOS, FDA, MSDS, UL etc.
Pls find audit reports in attachment.
I’m sure that our factory & products are good enough for your program in Italy!
Any comments will be appreciated!
第四封:
Re: Video of factory
Dear xxx,
Yutube:
Facebook:
Our company's videos are just above.
If you have time, pls pay a visit to us, we are so confident that some of our products will help you win more makets.
Sincerely hope we can do something for you and your company!
Kindly Regards.
第五封:
Re:xxx（客户名字）
XXX,
Do you have any interesting in our current models? Free sample could be sent for evaluation. BTW, if you have any idea about the best seller‘s hardness, pls keep us know.
We also can recommend you the best suitable products for your reference.
Your early reply will be highly appreciated.
