1. 向潜在客户推销你的产品/服务
本文来自Snovio，一个拥有20万用户，集合外贸客户搜索、邮箱验证及自动化邮件营销的外贸管理软件。
有时你不了解潜在客户，也没有任何相互联系。然而，它们符合你理想的客户形象，你有信心他们会想了解你的产品或服务。这里有一个开发信模板，你可以用来试试看。
Hi {{prospect.first_name}},
Congrats on the recent funding round for {{company.name}}, look forward to seeing what comes next.
I saw that you’re running Google Ads to acquire new customers. Our agency recently helped another similar business boost their ROAS by 156% with a few changes we made to their campaigns.
Got 15 minutes to chat about it on {{Day+2}}?
Best,
{{inbox.name}}
2.利用你的共同点
与你的Leads潜在客户有一些共同之处，这会使谈话从一开始就更自然。你的潜在客户会看到你的信息，感觉你们已经认识对方了。你会从prospect调查中发现这一点。
例如，你可能会发现你们都参加了最近的一个活动，上过同一所学校，或者认识同一行业的人。不管是什么，它都将是一艘出色的破冰船。
Hi {{prospect.first_name}},
Saw that you’re also a member of [business or networking group] - we’ll have to connect next time it’s on.
Reaching out to see if you’re still hiring for [open position]. We recently helped [similar client] hire a new developer in under a month with our recruitment service.
Is it worth having a 15-minute call about this?
Best,
{{inbox.name}}
3.关注过去的客户
你的feedback是你最好的推销。如果你已经为客户创造了成功，你的Leads潜在客户也会希望在他们的业务中看到这些结果。
在你的cold email中，目标是引入一个有影响力的统计数据或事实，以显示你的能力。
下面是在开发信中的体现：
Hi {{prospect.first_name}},
Noticed that you’re running LinkedIn ads for {{company.name}} to generate downloads for your latest industry report.
We’ve helped software companies like [past client] generate 3x more clicks on their LinkedIn ad campaigns – would love to show you how we do it.
Is that something you’d be interested in?
{{inbox.name}}
4.提及相关公司News
如果你明确调查过他们的公司，你的潜在客户会阅读你的信息。最好的方法之一就是提及最近发生的关于他们和他们业务的事件或新闻。
他们最近收到资金了吗？
开了一间新办公室？
和慈善机构合作筹款？
总会有一些你可以提及的事情，即使是对小企业主来说，你也在接触。
以下是它在模板中的体现：
Hi {{prospect.first_name}},
Congratulations on raising over $20k for [charity] in your recent virtual fundraiser. Great to see companies like yours donating to a good cause.
As you’re in charge of running sales at {{company.name}}, I wanted to reach out and see if you needed any help with your lead generation efforts. We currently help companies like yours, including [similar client #1] and [similar client #2] generate 30 qualified leads per month with our outreach strategies.
What’s the best way to schedule 15 minutes to talk?
Best,
{{inbox.name}}
5.参考你在LinkedIn上找到它们的方式
如果你在LinkedIn上找人，你可以提出来。虽然这不是最个性化或最有影响力的cold email的开场白，但它是诚实的，确实为你的潜在客户提供了背景。
你可以提到他们最近分享的一个迅速传播的故事，你是如何在你所属的LinkedIn群中看到他们的，或者提到他们之间的相互联系。
下面是一个例子：
Hey {{prospect.first_name}} – saw that we have multiple connections in common and are both in the Growth Hacking for Startups group.
Wanted to reach out to see if you’d be interested in talking about marketing and growth tactics you’re using at {{company.name}}. I recently helped a similar company generate 134 qualified sales leads with a single cold outreach campaign, and would love to share the playbook with you.
Interested in chatting?
Best,
{{inbox.name}}
6.简单介绍
有时候，最好的方法不是推销你的潜在客户。相反，它是把关注每一条信息作为一个社交机会。随着时间的推移，你会扩大你的人际网络，你接触的人最终会成为销售线索和潜在客户。
下面是它在冷消息模板中的外观：
Hi {{prospect.first_name}},
I saw that you’ve been regularly sharing content related to [topic/industry]. Listened to the podcast you shared on [topic] and found some good insights in there.
It’d be great to learn a bit more about your work at {{company.name}} if you’re open to it. I’ve found that having a network of like-minded people to bounce ideas off has been valuable.
Do you have time early next week for a coffee or a short Zoom call?
Best,
{{inbox.name}}
本文来自Snovio，一个拥有20万用户，集合外贸客户搜索、邮箱验证及自动化邮件营销的外贸管理软件。
