邮件索评一直是亚马逊卖家比较喜欢的功能,确实,如果邮件内容写的恰当,的确可以带来不错的回评率,但是,如果邮件内容索评信息过于明显,不但会影响邮件发送的成功率,还会引起买家的反感,很多实用sellingexpress的卖家一直要求推荐一些技巧性的邮件模版,现在,就满足卖家们的要求

今天,给大家推荐了增加成功率的催评模版,经过测试,这些模版能让店铺的好评率提升5倍多,甚至将近6倍,是不是有点小激动呢

首先,我们来看一组数据

模版一

Dear {buyer_name},
Thanks for your purchase, Order ID: {ORDERID}.
{product_link}
If   you have any problem during using our product, you are welcome to   contact us for further assistance. We will do our best to assist you and   making you 100% satisfaction. {contact_link}
We will be greatly appreciated if you post 5-star review by clicking on the following link:
{review_link}
If   you've had a pleasant buying experience, we would be grateful if you   would leave us feedback by clicking on the following link:
{feedback_link}
Thank You,
Customer Service Team

用户可以自行选择把系统提供的标签变量插入邮件模板中。标签变量插入邮件模板中要保持原样,不能做任何改动。系统在发出邮件时,会把标签变量替换成对应的真实内容的超链接,买家可以在收到的邮件中直接点击这些超链接。

{buyer_name} 买家姓名   

{ORDERID} 订单编号

{product_link} 产品详情页链接

{contact_link} 卖家自己的邮箱

{review_link} 留Review的链接

{feedback_link} 留Feedback的链接

模板二

特别的是,此卖家对物流非常有信心,可以很确定(货物寄达天数) 这一项!如果你不是做 FBA 的还是先不要写这样清楚吧!

Hello Amazon Valued Customer,

Great news!

(你的产品名称)   order has been shipped. It left our warehouse earlier today on its way   to you! You can expect it on your doorstep within the next (货物寄达天数) days (most likely sooner).

You made a   great customer choice shopping with us. At (你的产品名称), we truly care about   your customer experience and, just importantly, your product   experience. 

We are 100% dedicated to your complete satisfaction. Feedback and Product Reviews help us provide you and all (你的产品名称) product and Amazon customers with a better product and service.

Leave Product Review: Product name 1(后面放产品的链接)
Leave Product Review: Product name 2(后面放产品的链接)
Leave Product Review: Product name 3(后面放产品的链接)

That’s it   for now. We appreciate and value your business. If you have any   questions or concerns please let us know. If you do not receive your   item within (需送货天数) days, then please contact Amazon support here:

Amazon Customer Support

Best Regards,

(你的店铺名) Customer Care Team

回评率比较低的卖家可以参考sellingexpress给大家推荐的这几个邮件模版,当然,如果以后有更好的模版,这边也会及时分享给大家的,另外,邮件的发送时间也是有小技巧的哦,根据很多卖家的反馈,一般情况下歪果仁都会选择在上班时间第一时间收发邮件,所以,sellingexpress给大家的建议就是在当地时间上午10点左右发送邮件回评率是相对较高的,至于时差问题,就不用担心啦,因为sellingexpress支持定时发送啦

原文来自邦阅网 (52by.com) - www.52by.com/article/5505

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