第137届广交会今日在广州琶洲国际会展中心盛大开幕！作为中国外贸的“风向标”和全球贸易的重要平台，本届广交会吸引了来自全球多个国家和地区的十几万名采购商，展会规模再创新高，新增的“服务机器人专区”备受瞩目，超2000项智能制造成果集中亮相，彰显中国人工智能与智能制造的前沿实力。各大展区人潮涌动，国际采购商络绎不绝，线上线下融合模式进一步优化，为全球贸易合作搭建高效对接桥梁。
孚盟软件作为领先的外贸专业解决方案提供商参加了本届广交会，并借力广交会的“东风”，向全球外贸企业展示了品牌旗下一系列明星产品，引发现场关注热潮！从前端演示到后台体验，从偶然邂逅到顺利签约，孚盟展台成功吸引了往来客户的驻足停留，孚盟产品亦得到了诸多客户的认可与称赞。
137届广交会
一、广交会盛况
万商云集，共拓全球商机
本届广交会展览总面积达155万平方米，展位总数约7.4万个，参展企业超3.1万家（首次突破3万家）。
其中，出口展展位数近7.3万个，比上届增加近900家。这一增量，正说明在复杂外贸环境下，企业依然将广交会视为抓客户、抢订单的重要场域。
截至4月8日，已有近17万名境外采购商预注册。数据显示，这届广交会的采购商来源地更加多元，尤其是亚非拉等“一带一路”沿线国家成为增长主力。
·预注册采购商来自：210个国家和地区
·“一带一路”国家占比：72%
·金砖国家占比：27.4%
·RCEP成员国占比：11.7%
谁能抢先布局新兴市场，谁就能在新的增长周期中占得先机。
二、外贸企业
广交会参展新思路
面对新的采购逻辑和市场结构变化，外贸企业不再只是比产品、拼价格，而是要展现综合实力：
1、抓住新兴市场的信任红利
许多“一带一路”国家买家虽然体量不大，但采购意愿强烈，响应速度快，企业应以“长期合作”为导向，不应因客户初期订单小而忽视后续潜力。同时，谁能提供服务感与安全感，谁就能赢得复购与转介绍。
2、打造“展会+线上”的组合拳
现场参展只是起点，更关键的是如何线上跟进、持续触达。平台获客+WhatsApp沟通+AI客服跟进+线上直播推单，是越来越多企业的标准配置。
3、摸好客户底
在客户逛展时，可以留意客户的行为。如果客户表现得非常积极主动，主动询问产品信息、与驻展销售进行深入的交流，那说明他的成交意向非常高。如果客户表现得比较消极被动，不愿意交流或者对产品缺乏兴趣，这些客户可能是“走马观花”式逛展，并不会在你的展位前停留太多时间。客户来到我们的展位时，也不能顾着闲聊，一定要占据主导地位，迅速捕捉客户的潜力。可以从Main Product、Market、Channel、Price/Quantity四个方面进行客户摸底，在心中描摹客户画像。
4、回答客户真正关心的问题
新买家关心的可能不仅是价格，而是“你是否能按时交货”“你们有海外仓吗”“能不能本地售后”。能答好这些问题，才是“真实力”的体现。这也就要求业务员具备解决问题的能力而非只会报价。
5、用“专业”赢得信任
参展员工要全面掌握产品参数、应用场景，能应对客户的技术提问，展示团队的“专业感”。
是的，懂产品、懂场景、能讲方案，才有资格谈长期合作。展会上的信任建立，往往来自一次技术解答、一次靠谱的承诺。
6、针对意向明确的客户迅速采取行动
对于在展会上明确表示有采购意向的客户，要迅速行动。第一时间发送感谢邮件，附上详细的产品报价单、规格说明书等资料。在邮件中，再次强调产品的优势和适合客户的解决方案，同时邀请客户进行样品测试或进一步的商务洽谈。保持与客户的高频沟通，及时回复客户的邮件和消息，解决客户的疑虑，推动订单的快速达成。
三、广交会参展
实用外贸英文沟通话术
有的小伙伴怕自己英语不好无法流畅地跟客户沟通，甚至害怕在广交会上和别人交流，这里帮大家整理出一些展会的常用口语，希望可以帮到大家。
1.日常寒暄
Good morning/afternoon/evening./May I help you? /Anything I can do for you?
How do you do? /How are you? /Nice to meet you.
It’s a great honor to meet you./I have been looking forward to meeting you.
Welcome to China.
We really wish you'll have a pleasant stay here.
2.机场接客
Excuse me，are you Mr. Wilson, from the International Trading Corporation?
How do I address you?
My name is Andy. I’m from the Anhui E-fashion. I’m here to meet you.
We have a car can over there to take you to your hotel. Did you have a nice trip?
Mr. David smith asked me to come here in his place to pick you up.
3.相互介绍
Let me introduce myself. My name is Andy, an I am a salesman in the Marketing Department.
Hello, I am Andy, and I am a salesman of E-fashion Electronic Company. Nice to meet you. /pleased to meet you. / It is a pleasure to meet you.
I would like to introduce Mark Sheller, the Marketing department manager of our company.
Let me introduce you to Mr. Li, general manager of our company.
Mr. Smith, this is our General manage, Mr. Liu, this is our Marketing Director, Mr. Lin. And this is our RD Department Manager, Mr. Wang.
4.随口闲谈
Is this your first time to China?
Do you travel to China on business often?
What kind of Chinese food do you like?
What is the most interesting thing you have seen in China?
What is surprising to your about China?
5.确认话意
Could you say that again, please?
Could you repeat that, please?
You mean…is that right?
Do you mean..?
Excuse me for interrupting you.
6.社交招待
Would like a glass of water? / Can I get you a cup of Chinese red tea? / How about a Coke?
All right, let me make some. I’ll be right back.
A cup of coffee would be great. Thanks.
There are many places where we can eat. How about Cantonese food?
I would like to invite you for lunch today.
7.告别用语
Wish you a very pleasant journey home? Have a good journey!
Thank you very much for everything you have done for us during your stay in China.
It is a pity you are leaving so soon.
I’m looking forward to seeing you again.
I’ll see you to the airport tomorrow morning.
8.约会用语
May I make an appointment? I’d like to arrange a meeting to discuss our new order.
Let’s fix the time and the place of our meeting. Can we make it a little later? Do you think you could make it Monday afternoon? That would suit me better. Would you please tell me when you are free?
9.客户询问
Could I have some information about your scope of business?
Would you tell me the main items you export?
May I have a look at your catalogue?
We really need more specific information about your technology.
Marketing on the Internet is becoming popular.
10.回答询问
This is a copy of catalog. It will give a good idea of the products we handle.
Won’t you have a look at the catalogue and see what interest you?
It is just under our line of business.
What about having a look at sample first?
We have a video which shows the construction and operation of our latest products.
11.关于品质
We have a very strict quality controlling system which promises that goods we produced are always of the best quality.
You have got the quality there as well as the style.
How do you feel like the quality of our products?
The high quality of the products will secure their leading status in the market place.
You must be aware that our quality is far superior to others.
12.报价
This is our price list.
We don’t give any commission in general.
What do you think of the payment terms?
13.接受还价
Can we each make some concession?
In order to conclude business, we are prepared to cut down our price by 5%.
If your order is big enough, we may reconsider our price.
14.感谢下单
Generally speaking, we can supply form stock. I want to tell you how much I appreciate your order. Thank you for your order of 100 dozen of the shirts. We assure you of a punctual execution of your order.
15.答复交货期
I think we can meet your requirement. I‘m sorry. We can’t advance the time of delivery. We can assure you that the shipment will be made not later than the fist half of May.
16.签单前建议
Before the formal contract is drawn up we’d like to restate the main points of the agreement.
We can get the contract finalized now. Could you repeat the terms we’ve settled? It is very important for us to abide by contracts and keep good faith. Have you any questions as regards to the contract?
17.接受客人付款方式
In view of our long friendly relations and the efforts you have made in pushing the sales, we agree to change the terms of payment from L/C at sight to D/P at sight; however, this should not be taken as a precedent. I have no alternative but to accept your terms of payment.
18.参观工厂
You’ll understand our products better if you visit the factory.
I wonder if you could arrange a visit to the factory. Let’s me know when you are free. We will arrange the tour for you. I would be pleased to accompany you to the workshops. We will drive you to our plant, which is about thirty minutes from here.
结语
广交会不只是一次展览，更是一场观察国际市场风向、寻找增长机会的重要窗口。
孚盟软件始终坚持用科技的力量、专业的态度、突破边界的创新精神, 为外贸企业提供基于云的新一代的数智化产品，包括智能营销获客、外贸CRM、外贸ERP、外贸业务流程管理以及供应链管理等全流程软件产品。独有的外贸获客解决方案，外贸全流程解决方案以及集团化解决方案，可支持外贸不同行业、不同发展阶段企业管理诉求，帮助外贸企业实现营销、销售、管理全周期运营需求。
孚盟软件与你相约中央天桥T7，我们不见不散！一起聊聊外贸的变与不变。
