这是一位同学的邮件，客户想要做一个promotion然后就向同学索价了，看看怎样兵来将挡。
客户得询盘邮件：
I need a rock bottom price (就是说，很rock的，很硬的最最低价）for 500 pairs of XXXXX samples so I can use them for a direct mail advertisement. I will mail only the R or the L with a coupon to order the other one and more.（这招挺不错，两只鞋只寄一只，试用了感觉良好再买另一只）If it works, I will continue the campaign across the US and order more of these samples.
They do not need any package - lose in one box is fine. They will need the new glue strips and the logo. I don't care about the color of XXX you use, as long as the only change in XXX used is the color.
Can you partner with us on this promotion and give us a sample price of $XX per pair and we will pay the shipping for the single box.（都要partner with us了要人家减价的时候总是那么的亲切）
So in the future if we order samples, we can order a case of 500 each time at XX each and you can pick the XXX color. This promotion will ask the lady to take the XXXX challenge. Try it in one shoe...then we will give them a coupon to buy one at regular price and get the other sample L or R one free.
If it works we can pick up many clients and reorder more regular packages with you, but I need a partner to help0 me lower the price for promotion. In US a mail promotion is usually 2% return, so we would take a chance to lose money on the first one. （客户其实挺合理的了。开口闭口partner，他们脸皮厚得敢叫你免费送他一批样版一起把市场做大什么的）
If this is agreeable, I'm ready to pay the invoice.
然后，同学是这样回的：
Hello, XXX:
It is a really good news you want to expanding your market. As your know we always support with your team. （有礼，四平八稳，没感情，没深交，典型中式英文。人家都把整盘大计告诉你了你咋还不夸夸客户脑洞真大真聪明你咋不上天呢？）
But for this time base on two point we cannot do this way:
1.MOQ issue, even no color limited, but every color we have MOQ when we purchase raw materials.
(这句Grammatical，可改：MOQ issue: when we purchased we have MOQ limitation by color.)
we have no raw materials in stock.
2.Price issue, upon 500pairs USDXXX it hard for us keep profit balance. （也是了，不过直言是因为自己赚不够真的好吗？看你跟客户关系了，也不一定是坏事。）
But we have solution, we still have your color materials in our factory, we can produce 500 pairs use your materials.
Price we can make an discount for XX% without package.
If you have any comment pls let me know.
Ben叔叔是这样回的
Hi XXX,
Look like you have an innovative marketing campaign. I am interested to know how you come up with this idea? As you supplier we certainly would work out a solid plan together.
Looking into the details I am afraid there are 2 points that we might need to come over.
1.MOQ: When we purchase from the factory their request a order with MOQ by color. Put it simple, one color, one MOQ.
2.Target price: That gonna be a very challenging target price to hit. Are you open for ideas about cutting the cost? Like, changing certain part of the products…etc?
Good news is that we have some of your existing colors in stock and we could be flexible for those.
If you would like to go without packaging I am able to offer you further XX % discount.
YES we are ready to receive your order. Let’s keep the ball rolling.
Regards,
Ben
读者点评：
*我觉得自己或多或少也存在和第一封回邮同样的问题，只不过没有那么严重而已。
*什么问题呢？
*除了BEN叔说的四平八稳外，提及SOLUTION的时候侧重点更多在表述PROBLEMS FACING，而不是后面SUGGESTION式的提问。不懂？再回头看看下第一封邮件里面的POINT 1&2 明显100%表述问题，而BEN叔的POINT 1&2 前面50%表示问题，后面至少50%SUGGESTION。而且是比较WARM的表达。
*最重要的是除了给方案，还要给客户信心，无论是前面的As your supplier we certainly would work out a solid plan together. 还是后面的YES we are ready to receive your order. Let's keep the ball rolling.都是有杀伤力的（当然中间记得给SOLUTION/SUGGESTION，注意YOUR TONE，见上一点）
总之，BEN叔的英文正！逻辑正！小白的我脱帽膜拜。学习了，谢谢！
