打工人,躲得过春节假期的催婚催生魔咒,躲不过春节假后的返工综合征。各位坐在工位上的外贸人,都调整好状态了吗?跟着下面这份春节复工指南,完美拿捏年后工作。更有复工通知模板,不要错过!
一、准备工作要做好
复工第一步是回复客户询盘吗?对也不对。回复客户固然重要,可是如果前期没有铺垫,很容易出现纰漏,甚至存在一问三不知的情况。
一定要做好这三点:
联系工厂/供应商/物流合作伙伴,了解年后复工情况、订单状态、生产排期、交货时间和运输情况。要特别注意价格变化。
● 报价更新
根据市场最新动态,更新产品目录;根据产品、货运、汇率等因素的变化,准备新的报价单;了解公司营销活动,特别是年后是否有限时优惠活动,可作为刺激成单的因素。
● 客户管理
检查客户数据库,特别注意客户资料是否保持最新状态;归纳整理假期客户邮件与消息,根据业务类别进行分类;识别关键客户,确定优先等级。
二、开工邮件要分类
有了准备之后,我们需要根据客户种类的不同回复邮件。小编推荐大家按照普通客户、重点跟进客户进行分类。
普通客户使用云平台的EDM营销功能+单发群显工具,群发告知客户我们复工了。注意,重点是要吸引客户。可以是公司有开年限时优惠,可以是产品旺季即将到来,也可以是产品趋势分析、新品上新。以下是小编利用云平台AI写信功能完成的邮件模板,大家按需修改自取。
Dear ×××,
I hope all is well with you. We have exciting news - our company is resuming operations. As we enter the peak purchasing season, we're here to meet your needs with some offers available.
If you have any requirements or questions, please do not hesitate to contact us.
Best regards,
×××
Dear ×××,
We hope this message finds you well. The Chinese New Year celebrations have ended, and we are back to work with renewed energy and focus.
To celebrate our return, we're offering a special promotion: enjoy discounted prices and priority shipping for the next month. Don't miss out on this exclusive offer!
We value our partnership with you and look forward to achieving more successes together in the new year. Please don't hesitate to reach out if you have any questions or requests.
Best regards,
×××
对于重点跟进客户,我们按照常规进行回复即可,使用云平台的AI写信和AI润色功能,30秒即可生成一封专业、准确、个性化的邮件。在回复的时候要特别注意考虑春节假后的特殊性:对于询盘客户要告知复工时间、附上新报价单,并催促成单(旺季/产品优惠等)。对于年前已下单客户,告知复工状况,给出大致的交货日期。简而言之,就是换位思考,急客户之所急。
三、自动回复不能忘
除了邮件通知,外贸人记得修改独立站、社媒平台、WhatsApp等聊天软件的自动回复与放假通知,以防错过客户。
独立站的自动回复要简洁专业。云平台客户独立站与CRM系统直接对接,不容易错过客户信息,非云平台客户可以在自动回复中提及有效联系方式。此外,如果有新的优惠活动,可以附上链接。以下是AI助手给出的示例。
Dear customers, we're back to work! Due to the high volume of inquiries post-holiday, we're working diligently to respond to each one individually. If you don't receive a prompt reply, please feel free to contact us directly at [联系方式]. We appreciate your patience and understanding. Additionally, we've launched exciting promotions - click [链接] for details. Thank you for your support and we look forward to serving you.
聊天软件的自动回复就要更加简洁亲切。
● Happy Lunar New Year! We're back to work and ready to assist you. Any inquiries, feel free to reach out.
● Back from the holidays and refreshed! Ready to serve you. Messages welcome anytime.
别忘了趁着这个机会在WhatsApp等聊天软件上撩一波客户。产品销售趋势、航运最新状态、产品价格波动等话题可以帮助你吸引客户。充分利用聊天软件的特质,配上图片,效果更佳哦~
Hey! Back to work and ready to serve you again! Factory machines are all running full speed ahead for this busy season. Orders will be completed promptly and to the best quality. Any questions? Just let me know.[图片]
注意,以上示例都来自云平台的AI助手,大家需要根据实际情况修改后使用。云平台接入ChatGPT官方API,支持AI写信、AI润色等功能,无需注册,直接使用!感兴趣的小伙伴后台私信我即可。