非洲开发银行的《2023年非洲宏观经济表现与展望》报告显示，尽管全球金融形势趋紧，但非洲经济体在 2023 年至 2024 年仍保持韧性，前景稳定，非洲大陆仍然是全球精明投资者的宝库。
The report, Africa’s Macroeconomic Performance and Outlook (MEO) 2023, estimates Africa’s Displaying.African economies remain resilient with a stable outlook in 2023-2024, despite the tightening global financial conditions, the African Development Bank has projected in a new report.The African continent remains a treasure trove for savvy investors around the world.
有“黄金海岸”之称的西非重要“非洲经济复兴中心”--加纳，是非洲大陆经济调整和改革比较好的国家之一。根据非洲开发银行的《非洲经济展望报告》，即便是受到疫情、全球通胀的严重影响，加纳GDP仍保持着3.6%的增长率。
Ghana is one of the better adjusted and reformed economies on the African continent. According to the African Economic Outlook report of the African Development Bank, Ghana's GDP growth rate of 3.6% has been maintained even though it has been severely affected by the epidemic and global inflation.
Part.1
优越的外贸环境是加纳经济调整发展的关键因素
A favourable foreign trade environment is a key factor in Ghana's economic restructuring and development
地理位置优越，西非贸易集散中心
Ideally located as a distribution centre for West African trade
加纳是非洲西部海岸国家，港口众多，依托得天独厚的自然条件优势，这些年加纳的海陆空交通发展迅速，物流设施基础良好，是西非地区重要货物贸易集散中心，可辐射西非经济共同体3亿多人口大市场，同时这也成就了其进出口商品行业的快速发展。
Ghana is a country on the west coast of Africa with many ports. With the advantages of natural conditions, Ghana's rapid development of land, sea and air transport and a good logistics infrastructure, Ghana is an important distribution centre for goods trade in the West African region, with access to a large market of more than 300 million people in the Economic Community of West African States, which has also led to the rapid development of its import and export commodity industry.
政治稳定，经济基础好
Political stability and good economic fundamentals
贸易的正常开展离不开稳定的社会环境。加纳拥有完善的国家管理体系、稳定的社会政治环境。凭借丰富的黄金、石油、可可等资源出口经济支柱，再加上加纳政府将促进经济复苏作为第一执政要务，大力推进经济转型和工业化进程，当前加纳经济形势向好发展。
A stable social environment is essential for trade to flourish. Ghana has a sound national management system and a stable socio-political environment. With abundant resources such as gold, oil and cocoa as the pillars of the export economy, coupled with the fact that the Ghanaian government has made economic recovery its first priority and is vigorously promoting economic transformation and industrialisation, the current economic situation in Ghana is developing favourably.
Part.2
加纳是中国商家2023年出口非洲的必选之地
Ghana is a must for Chinese businesses exporting to Africa by 2023
商务条件便利，市场潜力大
Convenient business conditions and high market potential
加纳是西非除尼日利亚以外重要的英语国家，以英语作为官方语言，大大便利中国商户们在当地进行沟通和交流。
加纳目前工业基础薄弱，市场对进口产品依赖性大。而中国小商品质优价廉，具有竞争优势。其次，加纳人口结构年轻化，教育基础良好。目前，约有46%的加纳人被非洲开发银行归类为中产阶级，而整个非洲大陆的平均水平仅为34.3%。中产家庭数量基础和提升是加纳的消费能力潜力保障。
English is the official language in Ghana, making it easy for Chinese businessmen to communicate locally.
Ghana's industrial base is currently weak and the market is heavily dependent on imported products. Chinese small commodities are of high quality and low price, and have a competitive advantage. Secondly, Ghana has a young population structure and a good education base. Currently, about 46% of Ghanaians are classified as middle class by the African Development Bank, while the average for the whole continent is only 34.3%. The number of middle class households is based and elevated as a guarantee of Ghana's spending power potential.
中加合作可期，进口需求强势
Strong import demand as China-Canada cooperation looks promising
加纳作为中非“一带一路”合作的非洲自贸区贸易试点国之一，中加传统友谊深厚，中国是加纳第一大进口来源地和非常重要的贸易伙伴。商务部统计2021年，我与加纳双边贸易额95.8美元，同比增长12.2%。其中，中方出口81.1万美元，同比增长20%。
加纳人民对中国商品有广泛需求，从建筑材料、通讯器材到食品，中国制造已经走进了加纳人的日常生活。
Ghana is one of the pilot countries of the African Free Trade Area (FTA) under the China-Africa "One Belt, One Road" cooperation, and China has a deep traditional friendship with Ghana. According to the Ministry of Commerce, in 2021, our bilateral trade with Ghana amounted to US$95.8, up 12.2% year-on-year. Of which, China exported US$ 811,000, up 20% year-on-year.
The people of Ghana have a wide range of demand for Chinese goods, from construction materials and communication equipment to foodstuffs, made in China has entered the daily life of Ghanaians.
Consumer electronics and home appliances categories full of business opportunities as e-commerce market grows steadily
加纳拥有高移动互联网普及率和社媒渗透率，在非洲遥遥领先。根据Statista数据统计，2021年加纳电子商务市场收入为6.38亿美元，电商用户有780万，电商渗透率为24.5%；预计到2025年，加纳电子商务市场年收入将达到13.35亿美元，电商用户数量将达到1150万，电商渗透率将增长至33.4%。
非洲JUMIA和TospinoMall电商平台数据显示，消费电子和家电是加纳市场重点类目，也是电商销量排前的类目。
With high mobile internet penetration and social media penetration, Ghana is a distant second in Africa. According to Statista data, the e-commerce market in Ghana is expected to reach $1.335 billion in annual revenue, 11.5 million e-commerce users and grow to 33.4% e-commerce penetration by 2025.
Data from the JUMIA Africa and TospinoMall e-commerce platforms show that consumer electronics and home appliances are the key categories in the Ghanaian market and the top selling categories.
三年沉寂，2023年全球经济持续复苏，外贸行业迎来激烈的疫后商机抢夺战，加纳作为非洲大陆抢手市场大有可为。
After three years of silence, the global economy continues to recover in 2023 and the foreign trade industry ushers in a fierce battle for business opportunities after the epidemic, with Ghana promising as a sought-after market on the African continent.
