外贸开发信不应太长或太短。发给外国人的开发信太短不太合适，虽然现在很多帖子都强调信要短，如果能说清楚，不要啰嗦，用两句话。但是，过于简洁的开发信可能无效。现在我们来介绍一下外贸发展的第一封信怎么写？
结合客户分析，聚焦客户需求，做好开发信的三个要素：
要素 1：电子邮件标题 Title
好的标题是客户打开电子邮件的关键。从客户的角度来看，什么可以吸引他们打开他们的电子邮件，比如热点、世界杯、返校季等，比如卖点、XX苹果供应商、XX竞争对手供应商、XX产品
月销售额1万元 。
要素2：电子邮件正文内容 body
把开发客户想象成恋爱和寻找对象，你的头脑在寻找异性，但异性不在乎。第一封开发信的主题应该是您可以为客户带来的核心利益和您的价值主张（卖点）。
注意：这些天每个人都很忙，所以你永远不应该写一封冗长的电子邮件。如果内容太多，客户不会阅读它，而是删除它。简单，直接，一针见血。也许一两句话，或者一张图片，就足以表达你的卖点。不要在开发信上发送附件，否则很容易进入垃圾箱。
要素 3：钩子（术语：CTA，号召性用语）
当然，基本的邮件签名是必不可少的。但是，此外，客户需要以巨大的产品吸引力积极响应。在这里，钩子被用来提供一些有吸引力的东西来刺激客户回复电子邮件/主动联系。
外贸开发信模板一：
Hi Sir/Madam,
Glad to head that you're on the market for furniture, we specialize in this field for 14 years, with the strength of ERU&USA ANTIQUE FURNITURE, with good quality and pretty competitive price.
Also we have our own professional designers to meet any of your requriements.
Should you have any questions,Call me,let's talk details.
Best regards!
Leon
外贸开发信模板二：
Dear purchasing manager,
Hello, this Lily Lee from xxx company, Our company is a professional xx manufacturer with ten years’ experience, so we want to avail ourselves of opportunity establishing business relation with you.
Please link our company web site:xxx, if you want to know more about our product. By the way, free sample are available.
Thank you in advance!
Best regards
外贸开发信模板三：
Subject: XX (products name) you need/XX factory/xx good quotation
Dead Sirs:
We gland to get your information posted on xxxxxx that you are in the market for xxx. We would like to take this opportunity to introduce our company and products, with the hope that we may work together in future .
This is (Name ) from (Company Name ) which is specializing in (Products Name ) for many years. According to your information posted on xxxx, we'd like to introuduce this item for you, and it's feture have XXXXXXXXXXX ( products infomations)…..
If you want to see more items,pls visit our website.I will Should any of these items be of interest to you, please let me know. I will be happy to give you a quotation upon receipt of your detailed requirements.
I look forward to hearing from you soon.
Best Regards,
Your name (position)
company date…. (NAME, ADDRESS, WEBSITE, MAIL, TEL AND FAX ETC.)
写高点击率的开发信是一个不断学习的过程，不是一蹴而就的事情，要在不断的学习和积累中学会总结经验。什么样的邮件标题发送出去后会有回复，要把这一类开发信记下来，总结关健要素。
另外写开发信的能力不断提升的同时，我们也需要花时间在找客户的时间上，那有没有免费的可以找到潜在客户的软件呢？有，当然有，给大家介绍一款Google插件，可以免费从谷歌搜索、谷歌地图、世界黄页上搜索提取客户。直接去谷歌应用市场搜索“xiaofei获客”就可以直接安装了，记住，这个是纯免费的。
