一笔外贸订单的顺利成交和完成，需要经过非常多的细节沟通，包括从最初给潜在客户发送开发信或回复询盘，到最终客户收到货物后的售后跟进和维护。整个外贸业务流程中的每一个细节都需要外贸业务人员能够准确、及时地和国外客户进行有效沟通，只有这样才能确保每一笔外贸订单的高质量交付以及后续客户的持续返单。
以下是外贸业务员常用开发信模板，你可以根据自己的行业、公司、产品情况以及自身的经验判断进行调整和完善，做出一套适用于自己的邮件模板，从而让你在以后每一次与客户进行邮件沟通的时候都能够高效省时，最大程度上提升客户开发跟进工作的整体效率和效果。
No.1
Dear John Smith,
This is Lily Lee from [ABC Company]. We're a company that specializes in [choose either your primary vertical or a vertical you have experience in] to [insert a typical challenge you help clients face].
I'm wondering if you might be open to an initial conversation to gauge a fit?
We've worked with companies like [insert 2-3 clients here relative to the vertical] to [insert a typical client goal].
If you have a minute or two to learn more about us, you can visit our website here at [site-link]. If I don't hear from you, I will reach out to you via phone later in the week.
Thank you.
Best regards,
Lily Lee
No.2
Dear John Smith,
I hope this email finds you well!
I wanted to reach out because [explain how you got their contact information and how you relate to them: talked to a colleague on linkedin, saw your company online, etc.].
Our company has a new [Product or Service] that will help your company [One sentence pitch of benefits]. We do this by:
Benefit/feature
Let's explore how our [name of your product] can specifically help your business. Are you available for a quick call [time and date]?
Best regards,
Lily Lee
No.3
Dear John Smith,
We are the main manufacturer of A product, B product and some other related product here in China, our product have been exported to [Country name] market for many years. For more details about our company and our products, please kindly take a visit to our website at: [
For your reference, I have attached our product catalogue here in this mail, please kindly take a view of it.
In case you have any interest or inquiry, please feel free to let us know.
Sincerely,
Lily Lee
No.4
Dear John Smith,
My name is [your name] and I head up business development efforts with [your company name].
I am taking an educated stab in the dark here, however based on your online profile, you appear to be an appropriate person to connect with ... or might at least point me in the right direction.
I’d like to speak with someone in your company who is responsible for handling something that's relevant to my product.
If that’s you, are you open to a 15 minute call on [time and date] to discuss ways that our product can specifically help your business? If not you, can you please put me in touch with the right person?
I appreciate the help!
Best regards,
Lily Lee
“
模板仅供参考，具体应用在自己的工作中还应该根据实际情况做对应调整，终极目的是帮助自己建立工作流程标准化作业。
在开发信的前期制定过程中，需要花费较多的时间和精力，因为你需要不断的优化打磨。但是一旦你制定完善后，你就可以固化流程，后期不仅可以提高你的工作质量，还能规避犯错风险。
