毫无疑问,对于很多卖家来说,对于Listing而言,review的重要性是不言而喻的,review决定了listing的评分,影响了该条listing的权重和排名。一条好的review可以给有意购买的顾客购买的信心,从而提高转化率,提升销量。每一个卖家都必须非常的重视自己的listing和review数量和星级,因为这是打造爆款的一个重要参开数据。

当顾客在你这里购买了产品之后达成交易之后,亚马逊就会给出一个买家的邮箱,让卖家和买家可以用邮件进行一个交流,卖家可以利用这个邮件来吸引或者引导买家在listing留下review。

但是review可以提升listing排名这一点是毫不怀疑的,可是亚马逊系统本身会对Review进行评估,如果系统发现有违规,亚马逊会自己删除该Review,甚至还会把你listing给降权,导致你的流量和销量大减。在这里分享一篇联系买家索要review的模板,供大家参考,希望对你们有帮助

Dear XXX,

(这边不太建议用Dear Friend, Dear Customer, 或者写给A的邮件写成Dear B等等,如果顾客收到邮件看到是模板,效果适得其反;如果连名字都写错,那就没什么好说的了) 

Recently you bought an item XXX from us, from your feedback, we understand that you are satisfied with it, we are really happy hearing this. You are a respectful customer, here I want to say "Thank You" with our respect. 

As a professional seller on Amazon, we always do our best to serve customers and do hope every customer can get what they want with happy shopping experience, so we really cherish your feedback. 

From the feedback you wrote for us, I think if you can share your experience in the product review, it must can help many customers when they shopping. I'm not sure if it's easy for you, but do hope you can update a product review at your convenience, your kindness will keep in our mind. 

Thank you very much and wish happiness around you always. 

Rgds,

XXX 

原文来自邦阅网 (52by.com) - www.52by.com/article/7325

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