你的业务成功取决于客户对你产品或品牌的看法。事实上，人们对那些征求他们反馈意见的品牌更有好感。通过了解他们喜欢什么和不喜欢什么，你可以采取行动来保留你的现有客户并获得新客户。为了真正做到以客户为中心，你需要深入了解客户的喜好和意见，以便开发出最能吸引他们的产品或服务。
询问客户反馈的一种方式是通过邮件，这封邮件可能是一个直接的反馈请求，也可能是提供一个客户满意度调查的链接。
无论哪种方式，你从下面的建议和邮件模板中鼓励客户做出有意义的回应。
01
如何征求客户反馈意见的建议和技巧
1. 计划一个合适的方法
通常情况下，你会向多个客户发送邮件，要求他们填写调查问卷。但你也可能决定向某个特定的客户或客户群征求反馈。每种情况都需要不同的方法，例如：如果你想针对某个特定的客户，你可以提供一些背景资料，说明你为什么要问他们，例如：他们是一个新产品的测试用户。
2. 保持简短
在100个单词以内的简短邮件效果比较好。你的客户是大忙人，所以这类邮件不需要太复杂，保持短小精悍，并有一个明确的行动号召（可以是链接或按钮）即可。
3. 解释你将如何处理反馈
如果客户了解了你将如何使用那些反馈，他们就更有可能提供反馈，特别是如果你用它来使产品或服务体验更好。另外，你也可以提供一些关于你收集和分析反馈的方法的细节。
4. 如果可能的话，使用插图
就像上面提到的，你可以使用一个明显的Call To Action按钮，让用户点击来参加调查。也可以根据你的品牌形象，使用一到两个图标和插图，使邮件看起来更有趣。
5. 注意主题行
这很重要，因为你要确保客户打开那封邮件。你可以使用客户的全名，并提到他们将需要多长时间来完成调查，你也可以使用一些能提高打开率的词语。
02
7个询问客户反馈的邮件模板
请随意修改这些模板，并插入一些个性化元素。你也可以从这七个邮件模板中混合和匹配出一个最适合你的。
另外，主题放是用来给你灵感的，最好是根据你的收件人来定制它们。
第11524号外贸信函模板 ：征求客户对产品/服务反馈意见的邮件模板
Can you take our 3-minute survey?
Dear [Customer name],
Thank you for using [your product]! We’d love to hear what you think of our [product/service]. Your feedback will help us determine what features to add and how we can make the product better for you.
If you have 3 minutes, please fill out our survey.
Thanks again!
[link to your survey 链接到你的问卷调查]
第11526号外贸信函模板 ：征求客户对 customer support的反馈意见的邮件模板
Do you have any feedback for us?
Dear [Customer name],
You recently spoke with our customer support team and we’d like to hear about your experience. Any feedback you have on how we can improve the speed and quality of our service would be [awesome/most welcome]!
If you can, please take a moment to [answer a few quick questions] – it shouldn’t take more than 5 minutes. [link to your survey 链接到你的问卷调查]
Thanks!
第11527号外贸信函模板 ：征求客户对相关培训的反馈意见的邮件模板
How was your training session? (4-min survey)
Dear [Customer name],
We hope you’ve enjoyed getting to know our product so far. We’re committed to helping you use our platform to its full potential so you can [grow your business with us]. And that’s why we need your help.
Could you spare some time to fill out our survey? Our questions revolve around your training and onboarding sessions, so we can understand what works best for you. It shouldn’t take more than 4 minutes in total, but it’ll be of invaluable help to us.
[link to your survey 链接到你的问卷调查]
Thanks!
有些比较大型的产品或设备是需要对客户进行培训的，该邮件模板只适用于那些需要培训客户的场景。
第11528号外贸信函模板 ：征求客户对最近订单的反馈意见的邮件模板
Are you happy with your Acme experience? (4-min survey)
Dear [Customer name],
Thanks for shopping with us! We hope you’re enjoying your purchase
We’d like to ask for a favor – could you share your buying experience with us? It will take you about 4 minutes to complete our survey, but it’ll be invaluable to us for improving our services.
Thanks!
[link to your survey 链接到你的问卷调查]
第11533号外贸信函模板 ：请求B2B客户为你的网站或案例提供客户好评的邮件模板
Thanks for the shoutout! Can you give us a testimonial?
Hi [Customer name],
I hope you’re doing well! I saw that you gave us a shoutout on [Twitter/Facebook/LinkedIn] the other day – we were delighted! Thanks for your kind words.
I don’t mean to impose, but I actually want to ask for a small favor: we’re putting together a series of customer testimonials for [a case study/our website] and we’d love to have yours included.
Would you be interested in providing a few words on how you’ve been using our [product/service] and the value you’re seeing? Here’s a [link] where you can fill out your quote.
Thanks again,
这些类型的邮件最好由客户经理或其他与客户有过接触的人发送。
第11534号跨境电商邮件模板 ：请求B2C客户为你的网站或案例提供客户好评的邮件模板
Thanks for the shoutout! We've a small favor to ask
Hi [Customer name],
We saw that you gave us a shoutout on [Twitter/Facebook/LinkedIn] the other day – we’re so glad you had a good experience with us!
We’re reaching out to ask for a small favor: we’re putting together a series of customer testimonials for [our website] and we’d love to have yours included.
Would you consider leaving a short quote about your purchase and your experience with [your company] in general? Here’s a [link] to a quick survey you can fill out (it won’t take more than 2 minutes).
Thanks so much,
第11535号跨境电商邮件模板 ：请求B2C客户提供评论的邮件模板
Give us a review for a 10% discount
Dear [Customer name],
Thank you so much for shopping with y[our company]. We hope you’re enjoying [our product/your order]!
We have a small favor to ask – if you’re happy with our services, could you leave an online review on [Yelp/TripAdvisor/TrustPilot/Capterra 告诉客户你希望客户发布评论的第三方平台]? It would mean the world to us
As a way of saying thank you, we’re offering a [$15 coupon/10% discount on your next purchase/other].
Cheers,
以上模板只是红板砖近800个模板中的一部分，我们也欢迎你访问红板砖邮件模板库
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