开发信对于每个外贸业务员来说都是必不可少的，开发信的好坏，措辞的适当与否直接关系到我们开发信回复的数量跟质量。
下边就总结下我所用的开发信。
开发信要素 客户+契机
就是信息对象跟信息理由。所以要调查好客户，还要找好发信息理由。比如过年过节、周年庆、新品上市等。
再说一下注意事项:
1) 了解客户
知己知彼，才能百战百胜，发开发信之前，我们都是需要将客户的背景调查清楚，比如网站、社交信息（是否有Facebook,Twitter, lINKEDIN等）
大家一定要利用好自己知道的所以信息，比如邮件去查FB跟Linkedin以及Skype, 电话去查Whatsapp跟Viber等。
如果有的话，要在开发信中说（I have sent you message on XXX, please kindly check) 两种方法一起用。邮件跟即时聊天工具并行。
2）字体设置
一般蓝色（商务色）重点价格等可以标红强调。大小中号，字体可以是Arial也可以是Verdana（千万不要用成什么宋体，Times News那个）
3）个性签名
在邮箱中设置，设置一个图片版上传。可以高大上些做一个二维码（很简单的制作），也可以加上公司主营产品（最好公司的都是统一格式的）
4）主题设置
人都是有回答问题本能的，可以设置
Would you like to get a good Chinese Supplier?
Do you want to save cost?
Re: New products updating
How I help you to find a good supplier?
5）称呼
针对你对客户的了解选择Mr还是直接Hi，XXX。
不了解的，用Mr.XXX
6）图文并茂
第一次不要带附件，链接也少带。
图片要插入邮件，这样就打为垃圾邮件可能性小。
做一些精美的图片。
1. 新客户开发
Hi, there.
This is Millissa from 公司名称.
I have concerned the progess of our cooperation, if you haven't identified the supplier, please take us into consideration.
We can not only offer products of high quality and competitive prices but also
We can offer:
1. BOSCH/DENSO/SIMENS/Delphi **********************
2. 12 cylinders diesel injection pump test benches(具体型号)
3. Spare parts such as **************, etc,.
4. Reparing tools such as measuring tools, common rail repairing tool set(such as 重点推荐), nozzle testers etc,.
5. Injector testers and pump testers such as 具体型号etc,.
Thanks for your reading.
如果有查到
I have sent you message on Skype and Whatsapp, please kindly check it.
We may talk more details there.
如果没查到
May I know your Skype or Whatsapp account?
We can talk more details there.
Best Regards,
Millissa
Dear Mr XXX,
This is Millisa from 公司名称.
I noticed that you want to purchase a testing machine on Alibaba.
We sell test benches for Bosch/Delphi/Denso/Siemens and other brands common rail injectors and can be tested by our tes benches.
We can test VE series like （具体型号）, ‘P’ type pumps such as （泵的具体型号）, etc.
Could you pls tell me which machine are you interested or the type of your injector or moto?
Then i can give a more detailed quotation.
The information below is about my company. FYI.
Our company was founded in 2003.
We have an annual production capacity of XX,000 sets and annual revenue of around US$XX,000,000.
We have been exporting to North America since 2009,
We also have a number of clients in Russia, Australia, Latin America, East Asia.
For more information on us
-- including third party information
-- please visit our page on
Thanks for your reading.
如果有查到
I have sent you message on Skype and Whatsapp, please kindly check it.
We may talk more details there.
如果没查到
May I know your Skype or Whatsapp account?
We can talk more details there.
Best Regards,
Millissa
3. 周年庆大回馈（针对老客户、如果不是很熟的、可以适当简化内容）
Hi, threre,
This is Millissa from 公司名称.Number 12 is of very important meaning in Chinese culture, like we have 12 anminals to present the year.
I was born in Horse Year.
This year is our 12th anniversary of our company.
In order to celebrate it, we do great reward to old customers.
The information is below.
1. EPS200 common rail injector tester
FOB price: XXXXusd/set(XXXXusd orignal)
Delivery time: 10 days after your payment
Besides, if you add XXUSD, you may get one set injector adjusting shims:
DENSO(400PCS)---Price XXXUSD orignal
BOSCH(600PCS)---Price XXXUSD orignal
（插入图片、不要太大）
2. Fcar car scanner
Fcar G and Fcar D has stopped production, there are few sets in stock.
We do great discount now!
A. Fcar G(For both diesel and gas cars)
FOB price: XXXXusd/set(XXXXusd orignal)
Delivery time: 3 days after your payment
B. Fcar D(For diesel cars)
FOB price: XXXXusd/set(XXXXusd orignal)
Delivery time: 3 days after your payment
（插入图片、不要太大） Thanks for your reading.
如果有查到
I have sent you message on Skype and Whatsapp, please kindly check it.
We may talk more details there.
如果没查到
May I know your Skype or Whatsapp account?
We can talk more details there.
Best Regards,
Millissa
4. 信保开发信（针对阿里客户）
Dear XXX,
This is Millissa from 公司名称。
We are a member of Trade Assurance in Alibaba, and we have reached to .
That is new service of Alibaba, which can provide buyers with a number of trade safeguards to protect buyers' payment to suppliers, and to fulfill their obligations regardsing delivery time and product quality.
We can offer:
1. BOSCH/DENSO/SIMENS/Delphi **********************
2. 12 cylinders diesel injection pump test benches(具体型号)
3. Spare parts such as **************, etc,.
4. Reparing tools such as measuring tools, common rail repairing tool set(such as 重点推荐), nozzle testers etc,.
5. Injector testers and pump testers such as 具体型号 etc,.
Thanks for your reading.
如果有查到
I have sent you message on Skype and Whatsapp, please kindly check it.
We may talk more details there.
如果没查到
May I know your Skype or Whatsapp account?
We can talk more details there.
Best Regards,
Millissa
5.新春促销
Dear Mr XXX,
This is Millisa from 公司名称。
In order to celebrate out Spring Festival and to show our appreciate to our customers.
We have some hot sale products here, pls kindly check:
A. Adjusting shims for BOSCH injectors.
FOB price: XXX$/set after discount
10 classification, total 600 pcs.
B11--CRIN1 Air clearance shims(1.200-1.380).....................10classes*5pcs
B12--CRIN1 Armature lift shims(0.950-1.140)......................20classes*5pcs
B13--CRIN Solenoid valve spring shims(1.380-1.560)............10classes*5pcs
B14--Full range of nozzle spring shims(1.200-1.580).............20classes*5pcs
B16--CRIN2 Needle lift shims(1.090-1.290).........................10classes*5pcs
B22--CRIN2 Cushion lift shims(0.990-1.170)........................10classes*5pcs
B25--CRI Air clearance shims(0.960-1.140).........................10classes*5pcs
B26--CRIN2 Armature lift shims(1.560-1.600).......................5classes*10pcs
B31--CRI Armature lift shims(1.200-1.290)..........................10classes*5pcs
B48--CRI Solenoid valve spring shims(1.380-1.560)...............10classes*5pcs
（+产品细节图片）
B. Adjusting shims for DENSO injectors.
FOB price: 130$/set after discount
B21(1.500-1.950) 10 stalls*10tables
B23(1.500-1.950) 10 stalls*10tables
B24(1.200-1.380)10 stalls*10tables
B27(1.600-1.690)10 stalls*10tables
Total: 40stalls 400tables
（+产品细节图片)
C. 12 PSB-BFB diesel injection pump test bench
FOB price: XXX$/set after discoun
11KW/380v-3 phase
Industry computer controlled.
VE mechanical can be tested.
（+产品细节图片）Thanks for your reading.
如果有查到
I have sent you message on Skype and Whatsapp, please kindly check it.
We may talk more details there.
如果没查到
May I know your Skype or Whatsapp account?
We can talk more details there.
Best Regards,
Millissa
