一般人眼里的销售是什么样子?最土的销售是什么样子的?有的时候,最土的办法反而是最有效的,所以呢,一些土办法,也是值得我们参考的。
干销售,脸皮厚,这几乎是家喻户晓的话,在我卖饲料的那两年里,有个经销商的老婆,跟我说:“小潘啊,你其实不适合销售,销售都是脸皮很厚的,你脸皮薄,要想拿下一个客户,一个代理,你得嬉皮笑脸粘着客户,客户都是缠出来的,像你这样,做不好销售,你性格也不适合。”她怕我不高兴,虽然我们很熟了,她还是点到即止,当时的我还比较懵懂,不以为然,心里骂她,知道个屁,不说话的人照样可以成单,虽然老子业绩不好,怎么谈还用你个小学生教?
不过,她说的并非全无道理,仔细一想,还真有那么回事,因为有时候我们买东西也是犹犹豫豫的,选择这么多,买那个不确定,如果有个死皮赖脸的粘着的销售,很有可能心一软就买了他的,从现实角度出发,她说的甚至可以说是“最土”但往往凑效的销售策略,这其实是销售比较本源的东西,有参考价值。
我想了很久,今天又开始想这个问题,为什么这个办法有效?归根到底是我们想要成交的欲望强,有激情,没有被困难和拒绝给吓到的那种奋进的态度让客户的心里产生了感动和波澜,让订单有了可能性。
我介绍的技巧很简单:死皮赖脸,客户说不要不要的,我们照样激情饱满的跟进,写邮件,只有当客户不搭理我们的时候,我们就暂停推销,但是,之后就定时推销,比如一个月一次,客户需要的产品与你们供应的产品不相符,那就肯定不能联系客户了,这就属于恶意骚扰了。
我写一写我大概会怎么“死皮赖脸”的粘客户:
M(ME): Hello, Sir, This is NAME From a PRODUCT manufacturer, we supply UNIQUE SELLING POINTS product. FOB price only **, MOQ only **, You are good distributor we want, Look forwards to your reply
C(CUSTOMER): Oh , thank you, we have supplier that works well with us.
M: On really, what is its name? Can you tell me please?
C:It is **.
M: I know well about **, it is a good manufacturer, however, our products are better than them on ******.
C:Thanks again, we indeed work well, we donot need to change.
M: There are many kinds of needs in the market, our products ** located at high-end market suited you perfectly, there must be some need in your customers.
C: I am not sure, but your price is not that competitive.
M: Price goes with value, we supply more value, so there is bigger cost.
C: Maybe you are right, but for now, we have no reason enough to change.
M: There are many opportunities in any market, with different needs, why not seize them all?
C:^^^^
从一些商业常识上,分析客户可能的需求,最简单的分类就是:高端(HIGH-END),低端,市场上有各种需求,经销商可以有各种定位,将你们的产品可以作为高端的就推荐给高端客户,可以作为低端的就推荐给低端客户,很自然;
客户数量有限的情况下,每一个客户资源都弥足珍贵,不妨以这种最土的办法试一试。
如果,客户还不回复,我的建议是,参考我上一篇文章:跟踪客户不重样,不服来看;大体意思就是,每次写一个卖点,也只写这一个,将之作为主题,讲清楚,讲透彻,每次发一个,连续发个十几个也可以不重复,也显得产品比较好,卖点多。
嗯哼,就写到这里了,GOODBYE FOR NOW.