任何一名外贸工作者在工作过程之中都会遇到客户砍价太多这种情况,这种情况可以说是非常棘手的,为什么说这种情况棘手呢?这一类型砍价的用户多半是对产品有购入需求的用户,因此才会反复砍价,但如果不答应对方的需求,对方寻找其他的行业用户沟通,这样我们就失去了潜在用户,如果答应对方价太多的需求,最终自身销售产品无法获得利润,也就失去了交易的意义,因此处理好这一类型问题是非常重要的,既要向客户说明为何不能降低价格,又要能够成功挽留住客户。
Mr. Angus
Prior to the product quotation has been sent to you by mail, your company hopes to get a lower product quotation, after careful consideration, our company decided to give this quarter to new people, customers'subsidies added to your company, re-production of product quotation, your company needs the product price as follows, hot melt gun did not exist. Price, 8.24 yuan, forceful clamp, 3.35 yuan each, woodworking clamp, 7.68 yuan each, large plastic container, 10.35 yuan each, fitter toolbox, 8.75 yuan each, electrical toolbox, 8.35 yuan each. If your company is satisfied with the quotation we have given, then hey, we will contact you directly. To conclude this transaction, our company will arrange this batch of products on July 13, and the production will transport the products from Dalian Port to your company and designated port of delivery before August.
安格斯先生
之前的产品报价通过邮件的方式发送给你,贵公司希望能够获得更低的产品报价,我公司在谨慎考虑之后决定将本季度给予新人客户的补助款添加给贵公司,此次重新制作产品报价,贵公司所需求的产品价格如下,热熔枪每把价格8.24元,强力夹子每把价格3.35元,木工夹子每个价格7.68元,大号塑料收纳箱每个价格10.35元,钳工工具箱每个价格8.75元,电工工具箱每个8.35元,如果贵公司对我方此次给出的报价还满意,请回函直接联系达成这笔交易,我公司会在7月13日安排这批产品生产,会在8月份之前将这批产品从大连港运输出去,贵公司可在指定接货港口接收货物。
这家国外企业接到信函之后回复:
Mr. Sun Jin:
Your quotation for these products is still relatively high for our company. It is not easy for us to rapidly expand our market by purchasing your products at the local market share and the average selling price of the products. If the other party can do so, it will not be easy. If the price is lowered by 3% again, we will dominate the local market, and the sales of later products will be large. Your company can also get a higher profit return.
孙进先生:
贵公司的这批产品报价对于我公司依然是较高一些,通过当地市场产品占比率以及产品的平均销售价格,如以这一价格购入贵公司的产品,我方想要在当地快速拓展市场,并不是一件容易的事情,如果贵方能够将价格再次压低3%,我方将在当地市场占据主导位置,后期产品销售额度大,贵公司能够获得较高的利润回报。
遇到这种情况后,有些外贸企业会不耐烦,通常情况下行业之中没有哪家企业会给同行业其他企业抬价,所给出的报价如果是第二次商议,一般已经是行业最低了,遇到这种情况之后,会直接回绝用户企业,但这家外贸公司却没有这样做。
Mr. Angus
We understand your desire to open up the domestic market, but the price of this batch of products has been lowered to the lowest level and can not be reduced again. However, we can provide you with a batch of exhibits. This type of exhibits is a new product of our company. These products can be supplied free of charge. You can use this batch of products. To enhance your local users'awareness of our products, this batch of samples and 300 pieces of hardware tools are presented to you in the sales of this product.
安格斯先生
贵公司希望能够打开国内市场,这种心情我们理解,但本批产品的价格已经降至最低价,无法再次降价,不过我公司可为贵公司提供一批展示品,这一类型展示品为我公司新品,这批产品可以免费供货,贵公司可通过这批产品来提升贵方当地用户对我公司产品的认知度,这批样品和在本次产品销售中随船赠送给贵方300件五金工具。
后期阶段这两家公司达成了贸易合作关系,贸易展开中其洽谈过程中技巧是非常重要的,该公司在外贸行业中销售产品,想要打开国外市场,新品销售时必然会有一些免费样品,以此获得代理公司的认可,或者当地用户的认可,这样的模式既能够获得代理商公司的认可,也能够有效打响自身新产品的知名度,所以是一举两得的做法,选择这样的方式能够给企业带来的帮助还是非常大的,和外贸公司商讨价格过程之中不用担心客户砍价太多问题,多数客户在买入某种类型产品时都经过了询价,所以对于产品的价格底线是非常了解的,因此这一类型用户只不过是想索要更多一些的利润而已,变相达成用户的这一类型要求,找到互赢的基点,则能够达成交易。