今年的感恩节是2024年11月28日。11月也是所有卖家冲刺年终旺季的刺激战场，而从感恩节开始的购物周则是欧美消费者最疯狂的购物时刻。因此关于感恩节营销，卖家要做的不仅仅是传达品牌温度和感恩之情，更要为即将开启的大促进行引流，吸引消费者对促销活动的关注。
一、感恩节创意营销有哪些？
如果有美国客户，不妨在这个重要的节日里，送点更有意义的祝福：
1、写一封创意且难忘的邮件：
切记一定不要套模板，有针对性一点，最好再精心规划一下邮寄的排版。
①在邮件里加入不一样的节日元素：比如醒目的节日祝福语、可爱的火鸡头戴礼帽，旁边是醒目的折扣信息。整封邮件布局简洁、富有喜感！
②在邮件里加入引起购买的促销元素：整体背景贴合感恩节情节，以刺激视觉的红色和黄色为主，辅以“SALES”的字样和CTA按钮，喜庆促销谁不爱！
③在邮件中加入温情元素：以相处过程中感动的小事为切入点表达感谢，往往更能引起客户的好感，而这种好感带给企业的是更长远的销售。
2、通过WhatsApp或全球电话问候
给客人打电话致以节日问候是一种老式但诚挚的做法，老派的客人也许会很欣赏。而即时聊天工具可以让你的问候更“个人”一点，更贴心一点。
Wish you a wonderful Thanksgiving!
Happy Thanksgiving day!
Warm wishes at Thanksgiving.
Thanksgiving wishes for you and your family.
Our first Thanksgiving should be our best.
3、花心思送个小礼物
我们可以根据客户的喜好、需求在这个节日送上一份贴心的小礼物，比如一件孩子喜欢的小玩具、客户喜欢的书籍等等；
如果是新客户，不了解对方的喜好也没有关系，可以在亚马逊购买电子卡，绝对经济实用；
或者送一些中国特色的小礼物，赠送时需注意不要忘记在把礼品精心包装之后，附上购物小票，帮主人解决后续问题，并不是告诉朋友送的礼物有多贵重，而是在所送的礼物出现故障的时候，也同时提供了保修的凭证。
4、拍个有意思的祝福视频
很多人对Youtobe、抖音等短视频爱不释手，所以我们也可以来一段！用自己的照片或者动员全公司的员工录制一段客户的专属祝福视频，绝对会给买家留下深刻的印象。
5、记得在Facebook等社交平台上po祝福
如果公司或个人经营者社交媒体账号，也可以配合图文向客人道谢。比较合适的平台有Instagram（感恩节期间最火的社交媒体平台，很多美国人都会在Instagram上po感恩节家宴，记得点赞、评论）、Facebook和LinkedIn。
6、试着把感恩节变成感恩周
在感恩节这一周，可以在官方或者社媒上每天发布一些跟感恩节有关的帖子，用Canva和Pixlr等工具制作一些生动的图片，图文并茂地展示你的内容。
7、尽早开始黑色星期五促销
可从感恩节开始，提前进入黑色星期五促销活动宣传期！随着越来越多的品牌越来越早地开始黑色星期五促销，这个数字很可能还会上升，抢占先机很重要！
8、提供有用的旅游小贴士
根绝美国交通运输部的统计，感恩节是一年中的旅游旺季之一。为你的客户提供一些有用的旅游小贴士，并在感恩节当周的推文中分享他们的旅游经历。
二、感恩节催单技巧
1.突出优惠时效性
强调感恩节前的特别优惠活动即将结束，错过这个时间节点将无法享受当前的优惠价格、折扣或者赠品等。例如：“Dear customer, our special offers for Thanksgiving are only valid until [date]. Act now to take advantage of these great deals.”提醒客户优惠的稀缺性，如“Limited stock available for these pre-Thanksgiving offers. Don't miss out!”
2.解决客户疑虑
如果客户之前对产品质量、运输时间等有疑虑，在催单时针对性地提供解决方案和保证。比如：“Regarding your concern about product quality, we have strict quality control procedures in place. And for shipping time, we have partnered with reliable logistics companies to ensure timely delivery.”
可以提供客户评价、案例分析等证据来增强客户的信心。例如：“Here are some testimonials from our satisfied customers who have purchased the same product. You can be assured of the quality and service.”
3.创造紧迫感
提及产品的热销程度，让客户感到如果不尽快下单可能会错过。例如：“This product is in high demand and selling fast. Place your order now to ensure you get it before Thanksgiving.”
可以设置倒计时，如“Only [X] days left until Thanksgiving. Hurry and place your order!”
4.个性化沟通
根据客户的具体情况和需求进行个性化的催单。了解客户的业务、项目进度等，将催单内容与客户的实际情况相结合。例如：“I know your project is coming up soon. Our product can help you meet your deadlines. Consider placing an order before Thanksgiving for a seamless experience.”
三、感恩节催单步骤
1.准备阶段
整理客户信息，包括客户的购买历史、沟通记录、未决问题等。确定催单的重点和策略。准备好相关的产品资料、优惠信息、客户案例等，以便在催单过程中随时提供给客户。
2.初步沟通
发送一封友好的邮件或消息给客户，提及感恩节即将来临，询问客户的节日计划，拉近与客户的关系。例如：“Dear [customer name], Thanksgiving is just around the corner. Do you have any special plans for the holiday?”在交流中自然地引入产品和优惠信息，引起客户的兴趣。
3.强调价值和优势
详细介绍产品的特点、优势以及对客户的价值。可以使用图片、视频等多媒体资料增强说服力。例如：“Our product offers [list of features and benefits]. It can help you [solve customer's problem or meet their need].”再次强调感恩节前的优惠活动，如折扣、赠品、免费shipping等。
4.解决疑虑
询问客户是否有任何疑虑或问题，并及时给予解答和解决方案。可以主动提出一些常见问题的解答，以消除客户的顾虑。例如：“If you have any concerns about the product or the ordering process, please let me know. We are here to help.”
5.催促下单
使用明确的语言催促客户下单。可以提供具体的行动步骤，如点击链接、填写订单表格等。例如：“Don't miss this great opportunity. Click on the link below to place your order now. We look forward to serving you.”
6.跟进阶段
如果客户没有立即回复，在适当的时间间隔后进行跟进。可以发送提醒邮件或消息，再次强调优惠的时效性和产品的价值。例如：“Just a friendly reminder that our Thanksgiving offers are expiring soon. Place your order today to enjoy the benefits.”
四、感恩节催单实用性话术
“Dear [customer name], Thanksgiving is almost here, and we want to make sure you have everything you need to celebrate. Our [product name] is the perfect addition to your holiday. With its [list of features], it will surely enhance your Thanksgiving experience. And don't forget, our special discounts are only available until [date]. Place your order now and save!”
“Hi [customer name], as Thanksgiving approaches, we are thinking of you. Our product has been receiving rave reviews from customers all over the world. Wouldn't it be great to have it for your Thanksgiving gathering? Plus, we are offering free shipping for all orders placed before [date]. Act fast!”
“Dear [customer name], Thanksgiving is a time for gratitude and sharing. Why not share our amazing [product name] with your friends and family? It makes a great gift! And with our limited-time offers, you can get it at a great price. Order now and make this Thanksgiving extra special.”
“Hello [customer name], just a quick reminder that our Thanksgiving sale is coming to an end soon. If you've been considering purchasing our [product name], now is the time. Don't miss out on these great savings and quality products. Place your order today!”
“Dear [customer name], as we approach Thanksgiving, we hope you are looking forward to a wonderful holiday. Our [product name] can add an extra touch of elegance to your celebration. And with our hassle-free return policy, you can shop with confidence. Order before [date] and enjoy a stress-free Thanksgiving.”
“Hi [customer name], Thanksgiving is a time to give thanks for all the good things in life. Our [product name] is something you'll be thankful for. With its superior quality and unbeatable price, it's a steal. Don't wait until it's too late. Place your order now!”
“Dear [customer name], as the holiday season approaches, don't forget to stock up on our [product name]. It's perfect for Thanksgiving and beyond. And with our bulk purchase discounts, you can save even more. Order today and be ready for the holidays!”
“Hello [customer name], Thanksgiving is just around the corner, and we want to make sure you have everything you need to make it memorable. Our [product name] is in high demand, so don't delay. Place your order now and get ready to celebrate in style.”
催单是一项重要的商业技能，抓住节日时机，有效催单，可以帮助你维护客户关系、提高工作效率，早日完成年度业绩目标哦！希望大家在感恩节前后能收获巨单。
