错过又要等一年！外贸人如何玩转“圣诞营销”？

圣诞临近，外贸人年底最后一波忙碌即将到来，各位外贸伙伴，你们是否已做好充分准备？

今天小易给大家分享的是一份圣诞营销攻略，赶快抓住12月的尾巴，行动起来！

圣诞营销攻略

赠送圣诞礼物

趁着圣诞节这个时机，给客户送礼很容易给对方留下良好的印象，获得客户的好感，但是挑选礼品时需要注意：

要有中国特色

如果客户所在国家随处都可买到相似的礼物，那不如不送。我们要挑选具有我国独特风格的礼品，让外国朋友感受到中华文化的魅力。

尊重文化差异

不同国家和文化对于礼物的接受和意义有不同的看法。在选择礼物时，了解客户所在国家的文化习俗，避免赠送具有政治、宗教或敏感性的礼物，这些礼物可能会引起误解或引发争议，影响与客户的关系。

价格适中

礼物的价格应适中，既不过于昂贵，也不可太过廉价。过于昂贵的礼物可能给客户带来压力或尴尬，而廉价的礼物可能会被认为不够重视。

了解公司政策

一些公司对于接受礼物有限制或规定。在选择和赠送礼物之前，了解客户所在公司的政策，确保礼物符合相关规定。

注意包装和送达方式

选择精美的包装，增加礼物的视觉效果和仪式感。确保礼物在送达过程中不损坏，选择可靠的快递服务，并预留足够的时间以确保礼物能够准时送达。

附上贺卡或感谢信

在礼物中附上一张贺卡或感谢信，表达对客户的感激之情。用简洁而真诚的措辞表达你的祝福和对合作的期待。

确认接收人

若跟一个团队联系，不要只寄给其中一个人。同一办公室的团队成员都会注意到谁收到了礼物，谁没有。若不想让所有人尴尬，最好都不送。

圣诞邮件模板

Dear Sir,We would like to extend our warm wishes for the upcoming holiday season and would like to wish you and your family a Merry Christmas and a prosperous New Year. We also would like to take this opportunity to write to you with keen hope to open a business relationship with you. XXXXX CO.,LTD. is a XXXXX products(产品) for several years, with good quality and pretty competitive . If you are interested in, I 'll send you our catalogue.Hope to hear good news from you.May the joy of Christmas be with you throughout the year!

Best Wishes

Dear,On the occasion of coming Christmas and New Year, XXXX CO.,LTD. Company would like to congratulate you and your company on the arrival of Xmas Season and to extend to you all my best wishes for your perfect health and lasting prosperity. Hope we can have nice business cooperation in the new year!We specialized in XXX products（产品信息） for several years , and hope to find a way to cooperate with you!

Best Regards

Dear sir,As the merry music and ambience,aslo your good mood,Christmas time is here once again, and it is time again to bring in the New Year. We wish the merriest of Christmas to you and your loved ones, and we wish you happiness and prosperity in the year ahead!This is GRACE from XXXXX CO.,LTD.in China. We specialized in XXXXX products(产品) for several years , and hope to find a way to cooperate with you!When you have any demand for XXXXXX(产品) ,please feel free to contact us.

Best Regards

圣诞祝福短句