疫情影响，全球各国电子商务渗透率增长，“双11”“光棍节”中国电商购物狂欢节在海外越来越火，“买买买”“拆快递”的快乐不分国界，迹象越发明显。
With the growth of e-commerce penetration in countries around the world, the "Double 11" and "Singles' Day" Chinese e-commerce shopping carnivals are becoming increasingly popular worldwide. The signs of the joy of "buying" and "unpacking" are becoming more and more evident, regardless of national boundaries.
National e-commerce platforms and brands join the melee for the "Double 11" promotion
“双11”最开始影响到便是东南亚地区，2013年Lazada便开始了“双11”促销活动。数据显示，2020年Lazada在双11期间GMV同比增长15倍，打破了 11.11 购物节的记录，全地区有超过4000万用户和40万品牌商家参与。
"The Double 11 campaign first started to impact South East Asia, with Lazada starting the campaign in 2013. Data shows that in 2020, Lazada's GMV during Double 11 grew 15 times year-on-year, breaking the record of the 11.11 shopping festival, with over 40 million users and 400,000 brand merchants participating across the region.
这两年，越来越多的欧美、中东非洲及其他地区电子商务公司将“光棍节”纳入他们的年终销售中。
Over the past two years, more and more e-commerce companies in Europe, the US, the Middle East, Africa and elsewhere have been incorporating Singles' Day into their year-end sales.
图源：
去年，双11当天意大利的销售额增长了80%，西班牙增长了68%，法国增长了57%。南非线上平台Bidorbuy、零售商OneDayOnly / Superbalist / Clicks在双11当天都推出了折扣促销活动，获得了创纪录的增长。
Sales increased by 80% in Italy, 68% in Spain and 57% in France on Double 11. South African online platform Bidorbuy, retailers OneDayOnly / Superbalist / Clicks all launched discount promotions on the Double 11 day, achieving record growth
“光棍节”Google中东和北非地区搜索兴趣同比增长35%
Google's 'Singles' Day' search interest in MENA up 35% year-on-year
根据google search的数据显示，整个中东北非地区对“光棍节”的搜索兴趣同比增长了 35% ，70%的阿联酋和沙特阿拉伯购物者在这一活动中专门为自己购买产品。
According to google search, search interest in Singles' Day across the MENA region has increased by 35% year-on-year, with 70% of shoppers in the UAE and Saudi Arabia buying products specifically for themselves during the event.
图源：google search，侵删
与此同时，对关键词“折扣”的搜索兴趣增加了 40%，手机购物APP下载量增长了32%，因此表明该地区消费者不仅想要好价格，还想要更便捷的购物方式，APP端流程和便捷的体验尤为重要。
At the same time, search interest in the keyword "discount" increased by 40% and the number of mobile shopping app downloads increased by 32%, thus indicating that consumers in the region want not only good prices but also a more convenient way to shop, with app-based processes and a convenient experience being particularly important.
除外，google search还分析了该区域消费者在“光棍节”期间购物倾向。
In addition, google search also analysed the shopping tendencies of consumers in the region during "Singles' Day".
外贸商家：“双11”虽不如黑五重要，但却是决定销售额的关键节点
Foreign trade merchants: "Double 11" is not as important as Black Friday, but it is a key point to determine sales
图源：© Andrii Yalanskyi /
对外贸商家而言，“双11”虽然不如黑五在销量上重要，但却是决定销售额的关键节点。“双11”紧接着便是黑五，双11如果销量有起色，会带动黑五和圣诞节的销售，如果表现不佳第二年的销售或排名也会受到巨大的影响。
For foreign merchants, Double 11 is not as important as Black Friday in terms of sales, but it is a key point in determining sales. "Double 11 is immediately followed by Black Friday, and if sales pick up on Double 11, it will drive sales on Black Friday and Christmas. If it does not perform well, the following year's sales or rankings will be affected significantly.
今年“双11”应更加注重物流等配套服务
This year's "Double 11" should pay more attention to logistics and other supporting services
全球贸易市场环境充满不确定性，买家/消费者在需求和消费决策上依据市场而变动，确定性和性价比在当下尤为关键。因此，商家要持续稳健发展，就必须把重点转移到控制成本、提升交付履约能力以及经营效率上。
In an uncertain global trading market environment, where buyers/consumers are making market-driven demand and consumption decisions, certainty and value for money are particularly critical. As a result, merchants must shift their focus to controlling costs, improving delivery performance and operational efficiency in order to continue to grow robustly.
空运在渠道供应中的发挥重要的作用。高速、准时、高可靠性和安全性是空运特性，特别是应对突发、临时的、短时补货备货的外贸运输需求。
Air transport plays an important role in the supply of channels. High speed, punctuality, high reliability and safety are the characteristics of air transport, especially in response to sudden, ad hoc, short-notice replenishment and stock preparation for foreign trade transport needs.
