邮件是外贸中非常重要的一步，好的内容让人忍不住回复。在冷电子邮件中，也就是外贸邮件开发陌生客户中，正常邮件的回复率还能达到4%。如果你目前达不到这样的数据结果，一定是内容出了问题，希望这篇文章能给你一定的指导，谈不上教学，相互学习是能算得上的！加油，外贸人。
1、跟进邮件英文模板
跟进邮件标题
Your demo request of [Company service]
[Subject/service] – What can we do for you?
Following up regarding the [Subject of request]
[Subject of request] – Important note before you get started
跟进邮件英文模板1
Hi [First Name],
I noticed that you checked out some of our content, namely the piece [Title of content]. I hope you found it useful!
Most likely, you’re looking for a way to [Pain point], right? If so, I would love to share a set of best practices we’ve developed based on our clients’ experiences that can [Explain how your solution can benefit or help the lead].
[First Name], could you spare me [Amount of time] so that we could discuss it?
Sincerely,
[Your name], [Your position] at [Company name]
跟进邮件英文模板2
Hi [First Name],
I noticed you signed up for the free trial. That is why I decided to send you some resources that can help you get started with [Company name]:
[Resource 1]
[Resource 2]
[Resource 3]
Please don’t hesitate to contact me in case you have any questions. I’d be happy to give the necessary assistance.
Sincerely,
[Your name], [Your position] at [Company name]
2、与客户会面后的跟进邮件
如果您与客户开会或通话，跟进你们一起采取的下一步行动总是很有用的。结果，两个参与者都会记住他们在哪个页面上，这有助于避免以后发送一堆无用的电子邮件。
跟进邮件标题
Quick re-cap for you
Outline of [Meeting name]
Meeting outline
Re-cap of [Date] [Call/meeting/discussion]
跟进邮件英文模板1
Hey [First Name],
It was a wonderful meeting today. Just a quick summary of what’s happening next:
[Date 1]: [Action 1].
[Date 2]: [Action 2].
[Date 3]: [Action 3].
Please inform me if you need additional info. In all cases, I’ll see you and the whole team at the final meeting on [Date]!
Sincerely,
[Your name], [Your position] at [Company name]
还可以共享会议期间涉及的文件或任何材料，或提醒客户需要他们提供的信息。
跟进邮件英文模板2
Hey [First Name],
It was a wonderful meeting today. Here are the materials and notes that I promised to share:
[Asset 1].
[Asset 2].
[Asset 3].
There are still a few things that I will need from you before we start:
[Asset 1].
[Asset 2].
[Asset 3].
Thank you in advance,
[Your name], [Your position] at [Company name]
3、语音邮件后的跟进邮件
在您为外贸客户留下语音邮件后，您经常会问自己：“我应该等多久才能向他们发送后续邮件？” 如果客户看到您的语音邮件，并在几分钟后收到一封邮件，那可能看起来很糟糕。
给他们一些时间来回应。有些客户不会立即回复邮件或语音邮件。尝试在早上给他们打电话，如果他们没有回复，则在下午晚些时候给他们发邮件。节省您的潜在客户的时间。
跟进邮件标题
Just tried your line/next steps
Trying to connect with you
Sorry I missed you
Are you available to chat today?
跟进邮件英文模板1
Hey [First Name],
I left you a voicemail for you earlier today but decided to contact you by email if this is more convenient for you.
I’m reaching out because [Explain your purpose].
[Make a pitch with high value to the recipient and include stats].
[First Name], I’d love to discuss your specific needs and give suggestions about how you can [Achieve the desired result].
Please feel free to reply to this email, or, if convenient, give me a call back at [Phone number].
Thanks!
Sincerely,
[Your name], [Your position] at [Company name]
跟进邮件英文模板2
Hey [First Name],
I left you a voicemail for you earlier today but decided to drop a line by email. I was calling because [Explain your purpose].
In my voice message, I said I would call you again on [Date and time], but you can always reach me before at [Phone number] or reply to this email.
Cheers,
[Your name], [Your position] at [Company name]
4、客户无回复后的跟进邮件
如果您的邮件没有得到客户回复，请尝试重新赢得收件人的注意并激励他们回复，但不要太咄咄逼人。直接切入正题，征求有关您下一步行动的建议。
此外，不要只满足于一封跟进邮件。跟踪你的后续行动，但不要忘记坚持而不增加价值是没有用的。
跟进邮件标题
Let me know our next steps
Next action to take?
A quick follow-up on [Subject]
Hey [First Name], what’s my next step?
跟进邮件英文模板1
Hey [First Name],
I’m not sure what our next action is. Please let me know about the direction of our next steps.
Thanks for your answer.
[Your name], [Your position] at [Company name]
如果他们不再回复，您可能会开始感到沮丧。但不要放弃 – 这是另一个可以唤醒他们的邮件模板。
跟进邮件英文模板2
Hi [First Name],
This is [Your name]. I am sorry we haven’t been able to get in touch. When we talked last time, you were very concerned about [Objective discussed before]. I understand how busy things can get with work and family these days.
I just want to say that I don’t mind planning a new call before or after business hours if that would make it more convenient to connect. Let me know what works for you.
Sincerely,
[Your name], [Your position] at [Company name]
如果这没有帮助，请尝试在社交媒体上找到他们、打电话或在 1-2 周内再写一封电子邮件。有时人们不通过电子邮件回复是因为您的电子邮件错误地进入了垃圾邮件箱，因此他们可能更有可能在 LinkedIn 上回复。
5、欠款逾期的跟进邮件
如果您客户的发票拖欠了好几天，请向他们发送一封电子邮件，虽然严格一些，但听起来仍然很有帮助和专业。使用以下经过测试的电子邮件模板使这种不便的情况更容易。保持你的语气礼貌但有力。
跟进邮件标题
[Company Name]: Invoice #XXX for [Product/service]
Are you there, [First Name]? Dropping a line
[Company Name]: Invoice #XXX payment reminder
[Company Name]: Invoice #XXX is PAST DUE
跟进邮件英文模板
Hi [First Name],
I hope this message finds you well. I am following up on an invoice I sent you by email on [Date]. I didn’t receive the payment from you, so I decided to ensure the email wasn’t lost in your spam box. Please make sure the accounting department received it. I will resend it with pleasure if required. In all cases, I look forward to obtaining the payment during the next week.
I am immensely thankful for your help!Sincerely,
[Your name], [Your position] at [Company name]
6、会议/贸易展后的跟进邮件
在参加会议、社交活动或贸易展后，您的潜在客户可能会收到大量后续跟进邮件，也会被他们自己的后续工作淹没。这就是为什么最好在发送第一封后续电子邮件之前等待 2 或 3 天。
跟进邮件标题
Hi [First Name], it was nice meeting you
It was nice to meet you at [Trade show name]!
Let’s catch up on [Pain point]!
Resources to help with [Pain point]
跟进邮件英文模板
Hi [Name],
It was nice talking to you at [Conference/trade show/networking event]. I hope you learned more about the solutions to [Pain points].
I’m sure [Recipient’s objective] is one of your company’s top priorities. That is why I decided to contact you and send you [Resources] that might be helpful to you, so please find them attached below. If you need any additional details, let me know, and I’d be happy to schedule a quick phone call so we can chat more about your needs.
I’m available [Date/time options] – which would work better for you?
Sincerely,
[Your name], [Your position] at [Company name]
7、预约确认跟进邮件
预约确认电子邮件将有助于提醒您的客户有关预约的信息，并再次告知预约的时间和地点。此外，它还向您的潜在客户表明，他们可以期待您的专业精神和优质的客户服务。
跟进邮件标题
Your appointment on [Date]
Confirmation of appointment
Your appointment has been scheduled!
Your appointment at [Company name] is confirmed
跟进邮件英文模板
Hi [Name],
I am writing to confirm our meeting at [Location and time], where I’ll be sharing information about [product/service] that can help you with your [Goals, pain points, or needs].
Please feel free to contact me via email or call if you have any questions. I would be ready to help you.
Looking forward to meeting with you.
Best regards,
[Your name], [Your position] at [Company name]
8、业务合作伙伴跟进邮件
知道如何撰写有效的业务合作伙伴电子邮件是任何营销人员最重要的技能之一。此类电子邮件有助于与新的但有影响力的人建立合作伙伴关系，并更快地发展您的业务或品牌。
跟进邮件标题
Waiting on your decision re: collaboration
Following up re: our potential partnership
Partnership offer
How have we not partnered up yet?
跟进邮件英文模板
Hi [First Name],
A quick follow-up regarding our potential partnership. It would be an honor to have you on board.
We’d love to schedule a call with you to discuss all the details, numbers, and concerns. Are you free on Tuesday?
Thanks,
[Your name], [Your position] at [Company name]
9、谷歌SEO外链建设跟进邮件
在电子邮件外展和链接构建方法的帮助下，您可以与行业中的其他人建立关系，然后可以带来采访、合作伙伴关系、客座博客和更多机会。
跟进邮件标题
We want to feature [Site name] on our monthly newsletter
Writing for [Site name]
Question about [Site name]
Found a broken link on [Site name]
跟进邮件英文模板
Hi [First Name],
We’d love to be featured in [Article/post name with a link to it]. Our [Product/service] might be useful for your audience.
We can discuss the conditions of this collaboration via email or phone – whichever works best for you.
Let me know what you think.
[Your name], [Your position] at [Company name]
