敢于放弃订单, 才能赢得订单

Liu.Xin
我一个澳大利亚的老客户, 从06 年到现在,很多酸甜苦辣,该客户是澳大利亚一家知名的上市公司, 我与该公司前后两位董事长打交道, 我自己也把该客户引进到上海一家企业, 去年我又把他们带到广东我自己的工厂。 下面是客户老板接到我的提价邮件后,发给我的邮件: Bill If our warranty claim is not accepted or we do not receive a cheaper price we will he no alternative but to use an alternative supplier. You may not know but we he had many visits from Chinese suppliers wanting our business. It has surprised me that you he not come to visit us to deal with these problems which we he repeatedly told you about. Please let me know your decision so we can make ours. Regards Robert 我接到这封邮件后, 认为作为一家上市公司的老板, 不能一说提价就要换商。 我等到第二天,待自己平静后, 写了如下邮件给客人: Hi Robert, Thank you for your comments on new order. Due to EER increase so much, and also you need improvements so many items, so its cost will increase also.??As long term partner, I hope to discuss with you when cost increase so much.??It does not mean I never make concession. Everything is negotiable. You always say you he so many alternatives once I hope to discuss cost & price.? ? I believe so many alternatives eager to do business with you. X X X(customer name) is very good customer. But I don't think these alternatives know your exact requirement very well. Also I don't think you will be satisfied with them finally. We are not very big company in commercial air conditioner field. but we are very professional. we can understand customer's requirement soon and are willing to improvements continuely.??I am confident our ability of service. It is not easy to find alternative who are the same ability of understanding, communcation, R&D, service willing etc. in China. Come back new order. we he two solutions for your reference. 1.??Please try to do business with alternative. if I try to hold you back from alternative, maybe you always think others better than Bill and X X X ( our company name). so please try.??Our door open to you forever. Please come back to us if you find alternative more trouble finally.??aslo please contact me if you he some problem when you cooperate with alternatives in the future even we no do business. 2. Another solution for your consideration.??You still place this order to us. we just try to make sure EER??is 2.9.??we don't make other new improvement.??and price no change.??after this order, please try to do business with alternative. If you he other solution, please tell me. I will consider it seriously. anywhere, for our cooperation, I always hope you happy. Best Regards, Bill 客人到邮件后, 立即给我来写了如下邮件: Bill Thank you for your e-mail and comments. I think we can continue to work together. I would, however, like to see you in Australia soon. My suggested solution is we will agree to the price increases you he requested if you accept our claim for credit for warranty. In the spirit of our co-operation, I think this will show that X X X(customer name) and??X X ( our company name )are trusted long term partners who can continue to work together to build our businesses and solve any problems as they arise. As you know we will also want to be ordering 18kW units for the first time from X X X ( our company name ) in the near future so I hope that you will give this proposal fourable consideration. Regards Robert
2013-07-13 1836阅读
问题/讨论
回复(16)
我要向AI提问
AI回答:
u need any assistance during the process.

2. We are open to negotiations.
We understand that the cost increase might pose a challenge for your company. However, we still believe that we can find a mutually beneficial solution. We are willing to discuss and negotiate the prices in order to accommodate your needs. Please let us know your budget and specific requirements, and we will try our best to meet them.

Lastly, I apologize if it seemed like I have not addressed the issues you have raised in previous communication. I assure you that your concerns are important to us, and we are committed to resolving them. Should you have any further questions or need additional clarification, please feel free to contact me.

Best regards,
Bill

总的来说,我建议您继续与客户进行诚实、积极的对话。表达出对他们的关注和对继续合作的诚意。同时,也要坚持自己的立场与要求,并且强调自己的竞争优势和专业能力。愿意与客户灵活地商讨解决方案,并愿意做出妥协。但同时也要保持自己的底线,并表达出如果客户选择其他供应商,仍然欢迎他们回来合作的态度。
2023-06-29
追问:
  • Ran.Maimon
    Thank you for your great effort and I will keep it in my mind and practice in the future. He a nice day!
    2013-08-02
  • Lisa
    楼主整件事情的很巧妙,有力、有理、有节,值得学习!
    2013-08-01
  • John.Mejias
    本来英语就不好,这一看,蒙了,不过还是明白LZ的经过了
    2013-08-01
  • jier.acevedo
    大家分享, 共同提高!
    2013-07-30
  • Bruce4
    你也强!  你的交流方式,是一种很好的方式, 我会吸你的沟通方式. 谢谢分享!
    2013-07-24
  • Tina11
    有时遇到一些老客户经常性说别人价格比我们好,怎么样怎么样的,说自己有千万个选择,我一般的回答是:当时你是从上百家公司把我们选出来的你要相信自己的眼光,再者合作那么久了我们是相当有默契,一般大单客户都需要谈很久,我会说你始一个新的合作商,那也是相当冒险的,他们不一定能够到像我们一样完全了解你需求,更重要的是你会浪费很多时间去推广一个新的产品,价格当然我们会给到你最好。。。。。。。。。。。。。
    2013-07-23
  • Jason5
    有時候是應該以退為進讓客人讓步~~
    2013-07-20
  • adh.Sharma
    LZ在这件事的上很有魄力。
    工作种也经常会遇到客户说自己的报价高了,别的厂家给的价格怎么怎么低了等等,一听到这个很多时候是自动把价格给降低了,真是傻。
    以后要试着跟lz学习,加油!
    2013-07-19
  • dyx
    兵行险招
    2013-07-19
  • MIKE.feng
    路过支持一下
    2013-07-18
  • Cathy.Li
    好啊好啊。。希望我的客人不要真的走了。。。
    2013-07-18
  • samson
    嗯 很不错 老道!
    2013-07-17
  • Wendy
    向楼主学习啊
    2013-07-17
  • Ke2
    非常受用,谢谢!
    2013-07-17
  • Rubo
    楼主强悍,以退为进,赞一个!
    2013-07-16
  • cindyqq
    以退为进,值得学习
    2013-07-15
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