外贸企业规模相对较小,销售的产品类别少,此种状态下给客户报价时出现误差的概率很低,但相对于大型的外贸企业,销售的产品类别多,而且单类产品又有不同型号,例如部分农机产品其型号可多达十几种,甚至二十几种,这种状态下给客户报价时出现误差的可能性就会很高,给客户错报价格的解释技巧受到了很多外贸领域工作者关注,那么在进行这一类型的解释时是否可以使用模板呢?
有些外贸企业工作人员认为这样的解释并不适合使用模板,原因非常简单,这样显得不够诚恳,事实上并非如此,由于很多时候给用户报错价格时往往是涉及到某个类型的不同型号产品,因此给用户解释时所涉及的一些理由也是相似的,此种状态下使用模板没有任何问题,只需要稍作修改即可,如下案例:
We are terribly sorry for the mistake in our quotation. Hskg-g is the model of agricultural machinery you consulted before. Its sales price is 3458 yuan. We offer you a 3% discount. However, after later inquiry, we found that the preferential price is hskg-a product. Therefore, in this process, we cannot adjust the price accordingly. We hope you can understand the productivity of this type of product purchased by the other party It is 8-12ha / h, and its average parameter is higher than that of this type of product you mentioned earlier.
If the other party can change the product model, we will give you a 3% discount. If you still buy according to the previous model, your company will not be able to get this discount. Please understand.
凯丽女士:
对于我方报价错误万分抱歉。HSKG-G是你此前所咨询的这款农机产品型号,其销售价格为3458元,我方报价给予您3%的优惠,但在后期查询之后发现所给予您的优惠价格是型号为HSKG-A的产品,因此这一过程中,我方无法进行相应的价位调整,希望您能够谅解,贵方所购入的这一类型产品,其生产率为8-12ha/h,其平均参数要高于贵方此前所谈及的这一类型产品。
如果你公司能够调换产品型号,我方还会给予您3%的优惠,如果依然按照既定此前型号产品购买,贵方公司将无法获得本次优惠,还请谅解。
这家农机产品外贸企业所销售的多类型产品,其规格参数根据产品的功能会有一定的差异,编号方面是相近的,咨询价格时出现误差时外贸企业工作人员完全可以套用相类似的文本来解决报价出现误差道歉问题,比如以上述模版套入:
Mr. Johnson
We are terribly sorry for the mistake in our quotation. Cskg-132 is the type of agricultural machinery you consulted before. Its sales price is 4546 yuan. We offer you a 4% discount. But after later inquiry, we found that the preferential price is cskg-131. Therefore, in this process, we can't adjust the price accordingly. We hope you can understand the type of agricultural machinery purchased by the other party and its production The rate is 8-11ha / h, and its average parameter is higher than that of this type of product you mentioned earlier.
If the other party can change the product model, we will also give you a 2% discount. If there is a discount for this product later, I will inform you as soon as possible.
从如上模版使用案例中可以发现,模版使用中采用了这样的内容替换,首先是Cskg-132 is the model of this agricultural machinery that you consulted before. Its sales price is 4546 yuan。其次是I'll let you know as soon as possible if there are any special offers for this product。可以看到针对这一类型的内容撰写相应的致歉信息,只要聊聊几句话就可以了,套用模板中一些常规解释内容都可以直接套用,内有效降低为用户解释时消耗的时间,尤为重要的是这样的做法效果非常理想,如果仅仅是以上述简单几句话来进行解释,很可能让客户觉得外贸产品销售方企业没有诚意,在敷衍。如果涉及的内容较多,也更全面一些,需要花费大量的时间解释,这种时候如上这种模板的套入效果就会非常理想,既能够让客户感觉到满满的诚意,也能够在这一过程中有效降低信函撰写时间消耗问题。
由此可见,给客户报错价格的解释方式还有是很多的,但这其中无外乎两点,一个是要充满诚意,一个是要将这一问题进行透彻的说明,让用户了解为何出现了报价错误,此外,要关注到撰写模式问题,撰写这一类型的内容时可以使用模板,但这一类型的模板不能够拿来就用,对于其中的一些关键内容还是要进行重新调整的,这样才能够更有针对性。由于给用户报错价格所发生的后期连锁问题是非常多的,所以要格外重视,首先用户会觉得以比自己高的预期价格购入了这批产品,感觉资金支出高于自己的实际心理预期,后期阶段持续长期合作关系很有可能受到影响,一些客户甚至会放弃这一类型的合作,所以说对于这一类型的问题一定不能忽视,给用户进行解释,要在第一时间解释,不能拖延。