对于亚马逊卖家来说，获取消费者评价一直以来都是热点中的热点。更多的好评，意味着未来会更高的转化率，继而就是更高的产品排名，最终形成完美的良性循环，开始互相刺激。而从今年开始，亚马逊对刷单的控制力度越发严格，从某种意义上讲也算截断了广大卖家获取评价的一个途径。亚马逊本身对产品页面和相关内容的严格要求也断了卖家们像淘宝一样直接在产品页面中做宣传的路子。这么研究下来，剩下的获取评价的手段就真的很有限了。能符合亚马逊的各种要求，同时效果又相对来说比较好的，便是邮件索评了。
对于邮件索评，可能大多数卖家还没有引起足够高的重视。实际上在亚马逊的运营中，自然留评的数量当然不用说，占得成分非常少。没有多少买家会在用完了商品后专门回头写个评论，除非真的感觉到产品的确好到爆炸！但是如果卖家们能选到这样的产品，也不需要担心销量，评价，排名的问题了。所以当我们回归到普通的运营中来，我们就得承认，自然留评是很少的，要引起消费者的认同感，愿意回头来写个好评，我们需要付出额外的努力。
而这个努力，直观的来看，就是写个漂亮的索评邮件了。我曾见过最高水准的索评邮件优美的像是小说一样。亲切，幽默的语言；形象，生动的描述，我非常想把这封邮件分享给各位卖家学习，所以我把他就放在下面：
“Your CD has been gently taken from our CD Baby shelves with sterilized contamination-free gloves and placed onto a satin pillow.
A team of 50 employees inspected your CD and polished it to make sure it was in the best possible condition before mailing.
Our packing specialist from Japan lit a candle and a hush fell over the crowd as he put your CD into the finest gold-lined box that money can buy.
We all had a wonderful celebration afterwards and the whole party marched down the street to the post office where the entire town of Portland waved “Bon Voyage!” to your package, on its way to you, in our private CD Baby jet on this day, Friday, June 6th.
I hope you had a wonderful time shopping at CD Baby. We sure did. Your picture is on our wall as “Customer of the Year”. We’re all exhausted but can’t wait for you to come back to
当然，这样优美的索评信并不是所有卖家都能写的出的，照搬这封邮件中的内容也并不一定会让我们的邮件成功率变得更高。毕竟每个卖家销售的产品不尽相同，如果真的要写出这样的邮件，必须得针对性的设计文案才行。
不过，做不了我们的财宝，可以作为我们邮件的目标嘛。有心的卖家们可以参考这样优秀的邮件，为自己设计独特的索评信。当然，我们也为繁忙的卖家提供了另外一个选择，那就是随后为大家提供的一些索评模板。在一场交易的不同阶段，我们需要准备不同的邮件发给买家，以形成一个负责，热情的卖家形象。让我们一起来看。
首先，是收到订单的时候，这时发出的邮件有两个目的：
第一：告知他们订单的状况，表明他们的订单并没有被遗忘；
第二：给买家提个醒，避免他们在过一阵还没收到货物时直接甩来差评或者像亚马逊投诉。
至于如何做到，请看：
邮件主题： Thank you for your *[product-name]* purchase!
内容: Hello *[buyer-first-name]*,
Thank you for purchasing our *[product-name]*. This is the first of three emails you will receive to ensure proper delivery and satisfaction.
You can check the status of your order any time through below link.
*[order-link:Your order can be viewed on
We value your complete satisfaction and strive to offer a high quality product and service. We will personally follow up with Amazon to make sure your brand new product is delivered in a timely manner.
If for whatever reason you have any issues receiving your product, don’t worry, we have you covered. Reply to this email or contact Amazon customer service right away at:
*[amazon-customer-service-link]*
While you wait for your item to be delivered, please find a stranger to high five. It will make their day and you’ll enjoy it too.
Thank you again for your purchase.
Sincerely,
Customer Service”
然后，接下来的一封邮件则在订单发出后跟进。
至于是订单发出后多久，这个就由各位卖家自己决定了。根据卖家决定的时间间隔，只需要在模板的内容上稍作修改即可。这一次的邮件内容就要开始涉及到正题了。在这封邮件中，我们需要请消费者来留下评价，这是最重要的目的。此外，就和第一封邮件一样，避免消费者直接找亚马逊投诉或是直接留差评而绕开我们。
“邮件主题: How is your *[product-name]* working for you?
内容: Hello *[buyer-first-name]*,
This is the second of three emails you will receive from us. By now Amazon should have delivered your brand new *[product-name]*. Remember, if you have any issues whatsoever, please reply to this email or contact Amazon Customer Service (they are very helpful and speedy) at:
*[amazon-customer-service-link]*
We are a growing company and appreciate every purchase. We strive to ensure that all of our customers are completely satisfied, and it is our hope that you truly are.
2 Minute Favor To Ask
If the product has met or exceeded your expectations we would love to hear about it. Please spread the word by leaving a review (it will only take 2 minutes and it is very much appreciated).
Feel free to comment on how the product is working for you, and our customer service. Your feedback helps ensure we keep doing things right. You can create your review here:
*[product-review-link:Write your review here]*
(We will thank you profusely and even find a homeless kitten to hug on your behalf)
Again, if there are any issues with the product, please reply to this email or contact Amazon Customer Service before leaving a review, so we can take care of any issues first:
*[amazon-customer-service-link]*
Sincerely,
Customer Service”
最后，就是最后一封邮件了，这封邮件在买家确认收货后4-5天后就可以发了。这将是我们最后一次的索评邮件，它会呼应前两封邮件，让整个流程有始有终，进一步为消费者呈现一个负责，热情的卖家形象，同时完成我们的索评需求。
“邮件主题: [Last Email] Dedicated To Your Experience!
内容: Hello *[buyer-first-name]*,
This will be our final email to you regarding your brand new *[product-name]*. If you have not already left a review on our product we’d really appreciate you doing that. We take all reviews seriously and want to ensure orders are processed promptly and shipments arrive as promised.
We strive for a high quality product and customer experience. If you have just 2 minutes to spare and are enjoying your product please do leave us a review here:
*[product-review-link:Write your review here]*
(For each review we receive we will find a public place to spontaneously dance in your honor)
Lastly, if there are any issues with the product, please reply to this email directly or contact Amazon Customer Service before leaving a review so we can take care of any issues first:
*[amazon-customer-service-link]*
Thank you and please have a fantastically glorious day. Again, this is the last email you will receive from us so we really do hope you’re enjoying your purchase.
Sincerely,
Customer Service”
好了，这便是我们今天的全部内容了。希望各位卖家都能找到最适合自己产品的索评方式，让亚马逊销售变得更加轻松。
