今日分享全是干货
Foreign trade strategy
致所有出海者，过了中秋节庆，离Q4旺季不远了，是时候备战今年最后一个季度出海旺季了。今天我们就来盘一下未来这些重要的爆单节点攻略，让众出海者高效地把生意给做了！
To all seafarers, after the Mid-Autumn Festival, not far from the Q4 season, it's time to prepare for the last quarter of this year's seafaring season. Today we'll take a look at the future of these important burst single node strategy, so that the crowd of seafarers efficient to do business!
01
2022年11月1日 万圣节
November 1, 2022 Halloween
哪些国家购买活跃度高？
据阿里国际站统计，美国、英国、加拿大、巴基斯坦、澳大利亚、墨西哥、孟加拉国、巴西、德国、印尼特别是前五个国家购买活跃度高。
Which countries have high purchasing activity?
According to Ali International website statistics, the United States, the United Kingdom, Canada, Pakistan, Australia, Mexico, Bangladesh, Brazil, Germany, Indonesia, especially the first five countries with high purchase activity.
今年热销品有哪些？
What are the hot items this year?
1、节庆装饰品
Festive decorations
创意灯饰、家居装饰、蜘蛛网挂饰、气球、南瓜、巫师帽、魔药炉、蝙蝠翅膀
Creative lighting, home decor, spider web hangings, balloons, pumpkins, wizard hats, magic potion ovens, bat wings
2、整人玩具和主题日用品
Holistic toys and themed daily necessities
搞怪面具、主题抱枕、糖果盘、主题口罩
Funny mask, theme pillow, candy dish, theme mask
3、宠物用品和配饰
Pet supplies and accessories
宠物用品是近年火热的品类，不能忽略铲屎官爱宠力量，像万圣节主题宠物套装
Pet supplies is a hot category in recent years, can not ignore the power of pooper lovers pet, like the Halloween theme pet set
图源：Quotient，侵删
4、美妆产品
Beauty Products
来自Quotient社交平台预测，闪亮、宝石和深色等系列的眼影、眼线、假睫毛、修容粉、唇线笔和口红的销量将出现增长
From Quotient's social platform predicts growth in sales of eyeshadows, eyeliners, false lashes, finishing powders, lip liners and lipsticks in shimmer, jewel and dark ranges
营销注意事项和建议
Marketing notes and suggestions
今年要把精力集中在移动端优化
This year to focus on mobile optimization
调查显示，消费者越来越喜欢使用移动设备，以便随时随地搜索和购买所需物品，因此有必要设置移动端购买通道。
Surveys show that consumers increasingly prefer to use mobile devices in order to search and purchase what they need anytime, anywhere, making it necessary to have a mobile purchase channel.
图源：
幽灵主题和有趣互动游戏
Spooky themes and fun interactive games
电子邮件/网页主题/产品包装等符合万圣节的幽灵、暗黑装饰设置是节点营销基础，除外，还可以创建有趣的小环节，比如刮刮乐促销/不给糖就捣蛋，例如赠送贴纸、钥匙链等低成本小物件。
Emails/web themes/product packaging with Halloween-compliant spooky, dark decor settings are node marketing basics, except for creating fun little links like scratch-off promotions/trick-or-treating, such as giving away stickers, key chains, and other small low-cost items.
图源：
促销活动和文案
Promotional activities and copywriting
促销活动建议以倒计时闪购活动为主，文案可以挂钩‘Midnight’‘ghost’等万圣节热门关键词
‘Limited for Today only’
‘Discounts valid until Midnight’
‘Deals vanish in 1 hour’
‘1-hour ghost discounts’
图源：
02
2022年11月21日-12月18日
November 21 - December 18, 2022
The World Cup in Qatar, the world's most anticipated event
！！！热点可以这样蹭
!!! Hot spots can be rubbed like this
Social Media & Short Video
社交媒体&短视频
据官方统计，2022年初卡塔尔Facebook和Instagram分别拥有210万和120万用户，广告覆盖率超71.1%和40.6%。因此社交媒体营销和创意的视频推广必不可少，可以突出使用场景、工艺特点、环保材质、使用方法等内容。
According to official statistics, in early 2022 Qatar Facebook and Instagram have 2.1 million and 1.2 million users respectively, with an advertising coverage rate of over 71.1% and 40.6%. Therefore social media marketing and creative video promotion is essential, which can highlight the use of scenarios, process features, environmentally friendly materials, and usage.
图源：digitalmarketingcommunity，侵删
Web theme and product copy
网页主题和产品文案
阿拉伯和海湾风格是本届世界杯独特的标识，因此在网页或者产品素材方面，主题装饰和产品包装可以考虑阿拉伯国家喜欢的绿色/白色/灰色和金光闪闪的奢华风格，还少不了如飞毯、清真寺、各国参赛队伍旗帜及明显球员名字等相关标识和字眼。
Arab and Gulf style is the unique identity of this year's World Cup, so in terms of web or product materials, the theme decoration and product packaging can consider the green/white/gray and gold luxury style favored by Arab countries, as well as related logos and words such as flying carpets, mosques, flags of national teams and obvious names of players.
图源：摄图网，侵删
Advertising campaigns
广告活动
可以开展与世界杯相关的游戏或者活动，比如有奖竞猜/给在某场比赛获胜方提供折扣/足球小游戏等等
Games or activities related to the World Cup, such as prizes/ discounts for the winner of a match/ soccer trivia games, etc.
图源：maalfreekaa，侵删
！！！这些品类可以购
These categories can be purchased
各球队球衣、球鞋、围巾、护腕、帽子、硅胶手环、水壶、助威神器（拍手板/加油棒/喇叭/口哨等）
2、礼品&纪念品小物件
钥匙扣、Q版贴纸、地域风情纪念品（各式各样的披肩、传统编织帽、传统长袍、飞毯）
3、3C数码产品
现场观赛和在线观赛带动像望远镜、摄像机、高清电视、投影仪，甚至VR头盔等等数码产品的需求
4、移动房屋
据阿里国际站资料显示，由于卡塔尔气候条件适合夜间观星，独特初心需求的移动房屋深受欢迎
图源：阿里巴巴国际站，侵删
1、Outdoor sports clothing and supplies:
jerseys, shoes, scarves, wrist guards, hats, silicone bracelets, water bottles, cheering devices (clapper boards /cheering sticks / horns/whistles, etc.) for each team
2、Gifts & souvenirs
keychains, Q stickers, regional style souvenirs (various shawls, traditional woven hats, traditional robes, flying carpets)
3、3C digital products
Live and online viewing drives demand for digital products such as binoculars, cameras, HDTVs, projectors, and even VR headsets
4、Mobile homes
According to Ali International website, mobile homes with unique initial needs are popular due to Qatar's climatic conditions suitable for stargazing at night.
这些雷点不能碰
These minefields can not be touched
本届世界杯在卡塔尔中东国家举办，一定要了解当地文化背景和禁区。
宗教文化差异：伊斯兰教禁止允许饮用酒精、避免宗教违禁物品猪、骷髅等等元素和文字；
注意版权：世界杯有成熟的版权保护体系，包括会徽、吉祥物、旗帜、大力神杯等,要注意调查版权情况，避免踩到侵权雷区；
This year's World Cup is held in the Middle Eastern country of Qatar, be sure to understand the local cultural background and prohibited areas.
Religious and cultural differences: Islam prohibits allowing alcohol consumption, avoiding religiously prohibited items such as pigs, skulls and other elements and words.
Pay attention to copyright: the World Cup has a mature copyright protection system, including the emblem, mascot, flag, the Cup of Hercules, etc., pay attention to investigate the copyright situation, to avoid stepping on the minefield of infringement.
03
2022年12月24-25日圣诞节
Christmas Day, December 24-25, 2022
今年圣诞节呈现几个现象：
This Christmas presents several phenomena
01备货一定要趁早
Stocking should be timely
央视财经新闻报道，每年的7月到9月都是圣诞用品的出口旺季，而全球圣诞用品中，约有80%产自浙江义乌。而今年浙江义乌圣诞用品出口订单出现积压现象。
News reports, every year from July to September is the peak season for the export of Christmas supplies, and global Christmas supplies, about 80% of the production from Zhejiang Yiwu. And this year, Zhejiang Yiwu Christmas supplies export orders backlog phenomenon.
02消费热潮可能比往年热烈
Consumption boom is more intense than in previous years
海外疫情常态化下，消费者购物需求回温，希望通过节庆娱乐活动冲淡疫情带来的情绪影响
Consumer shopping demand warms up amid normalization of overseas epidemics, hoping to dilute the emotional impact of the epidemic through festive entertainment activities
03圣诞红、环保绿概念
Christmas red, environmental green concept
圣诞节，本应该狂欢节，但更应该是绿色环保的节日。因此抓住绿色环保概念的圣诞创意品和传播‘绿色价值’营销理念，是赢得消费者关注和好感的关键。
Christmas is supposed to be a carnival, but it should be more of a green festival. Therefore, to seize the green concept of Christmas creative products and spread the 'green value' marketing concept is the key to win the attention and goodwill of consumers.
这些行业可做大行动：
These industries can make big moves.
图源：阿里巴巴国际站，侵删
1、玩具产品和礼品
Toy products and gifts
合家欢节日少不了给朋友和孩子送礼物和贺卡，智能玩具是近年比较热门的品类
The family holiday is full of gifts and greeting cards for friends and children, and smart toys are a popular category in recent years.
2、服装行业
Apparel industry
圣诞主题的服饰帽袜围巾手套等等，热销是定律
Christmas-themed clothing, hats, socks, scarves, gloves, etc., hot sales is the law
3、户外运动
Outdoor Sports
圣诞假期长再加上疫情影响，预测不少家庭会选择集体出游或者户外活动，因此户外和运动产品指不定热销
With the long Christmas holiday and the impact of the epidemic, many families are expected to choose group trips or outdoor activities, so outdoor and sports products are likely to sell well.
4、家居用品和装饰
Home furnishings and decoration
各类炊具和灯带、墙纸，还有修缮类产品，比如打孔钻机等等
All kinds of cooking utensils and light strips, wallpaper, and repair products, such as drilling machines for drilling holes, etc.
以下几点划重点：
The following points are highlighted.
1、需要做好知识产权调查，避开侵权雷区
2、虽然都是圣诞节，但不同国家习俗和气候都有不同，例如非洲、澳大利亚、巴西这些地区气温并不低，因此备货季节性要清楚
3、抓住Black Friday & Cyber Monday交叉消费热潮，做好库存管理和产品供应。
1, need to do a good job of intellectual property investigation, to avoid the minefield of infringement
2, although it is Christmas, but different countries customs and climate are different, for example, Africa, Australia, Brazil, these regions are not low temperature, so the seasonality of stocking should be clear
3，Grab Black Friday & Cyber Monday cross-consumption boom, good inventory management and product supply.
无论是上面提到的三个爆单节点，还是接下来其他的节日或者平台促销，今年都有一个共同的挑战。今年物流供应链处于高压状态，旺季排仓/爆仓等等情况不足为奇，因此跨境物流渠道要选运力强、渠道稳定性好、有多种解决方案的品牌服务商。
Whether it's the three burst single nodes mentioned above, or the next other festivals or platform promotions, there is a common challenge this year. This year, the logistics supply chain is in a high-pressure state, peak season row warehouse / burst warehouse and so on is not surprising, so cross-border logistics channels to choose strong capacity, good channel stability, a variety of solutions to the brand service providers.
