草根SOHO经验之谈

人生需要总结,外贸也是一样,这里整理一些支离破碎的微小经验,仅供分享,参考,不足之处恳请斧正. 英文商务邮件 工欲善其事,必先利其器,不管在大学还是社会,英文商务邮件是很重的环节. 邮件流程 发生邮件时机 需要不断的寻找有利时机客户,一般情况下有, 1. New product launch - 新产品宣传 2. Special offer - 调价促销 3. Holiday issues - 一些节日的问候 邮件内容 Don't use bright red fonts, or going crazy with colors, styles,and formatting - 忌用红色等彩色字体,比较刺眼的颜色 DON'T YELL WITH ALL CAPS.??- 不要全盘大写 oid spammy words, like "mortgage" and "prices", "free", "click here" - 避免可能让邮件服务器误认为垃圾邮件的字眼例如价格,免费,点击这里等 provide an unsubscribe & privacy policy link. - 最好在邮件中有些隐私保护策略,如果是群发邮件需要有退订链接 test Yahoo, Gmail, Hotmail before send - 在发送前可以尝试发生GMAIL,YHAOO等自己的个人邮箱,测试邮件是否能显示争取,以及是否会到垃圾邮箱. Be as direct as possible in your letter writing. - 直接,简约和高效 Using a passive voice - 积极乐观,正能量 事先准备工作 Learn – Plan – Action – Follow 1.1 Learn 1.11Researching the email content - 仔细阅读分析邮件内容 1.12Analyzing customer and market - 分析客户和市场 1.13Knowing your SWOT and how to accomplish them - 知道自己的产品在行业中的优势,劣势,竞争和机会点. Identify and understand market features - 了解市场特性 Segment clients by size or type of company, nature of client relationship (long-term business, contract business or one-time purchase, competitors, or product interest. ) 细分客户类别(长期合作,一次性合作,还是竞争对手的价格调查等) Distribution channels (retail outlets, direct-mail catalogs, and e-commerce, for example) 了解客户的渠道例如是零,电商或者是商,渠道,场等. SWOT分析 Quality, Price, Service, Experience Strengths Weaknesses Opportunities Threats Plan计划 Structure 邮件结构 2.1 Subject - 标题 2.2 Inside Address - 信头方式 2.3 Salutation - 客户头衔 2.4 Content - 内容 2.5 Complimentary Close - 签名等. 待续...