人生需要总结,外贸也是一样,这里整理一些支离破碎的微小经验,仅供分享,参考,不足之处恳请斧正.
英文商务邮件
工欲善其事,必先利其器,不管在大学还是社会,英文商务邮件是很重的环节.
邮件流程
发生邮件时机
需要不断的寻找有利时机客户,一般情况下有,
1. New product launch - 新产品宣传
2. Special offer - 调价促销
3. Holiday issues - 一些节日的问候
邮件内容
Don't use bright red fonts, or going crazy with colors, styles,and formatting - 忌用红色等彩色字体,比较刺眼的颜色
DON'T YELL WITH ALL CAPS.??- 不要全盘大写
oid spammy words, like "mortgage" and "prices", "free", "click here" - 避免可能让邮件服务器误认为垃圾邮件的字眼例如价格,免费,点击这里等
provide an unsubscribe & privacy policy link. - 最好在邮件中有些隐私保护策略,如果是群发邮件需要有退订链接
test Yahoo, Gmail, Hotmail before send - 在发送前可以尝试发生GMAIL,YHAOO等自己的个人邮箱,测试邮件是否能显示争取,以及是否会到垃圾邮箱.
Be as direct as possible in your letter writing. - 直接,简约和高效
Using a passive voice - 积极乐观,正能量
事先准备工作
Learn – Plan – Action – Follow
1.1 Learn
1.11Researching the email content - 仔细阅读分析邮件内容
1.12Analyzing customer and market - 分析客户和市场
1.13Knowing your SWOT and how to accomplish them - 知道自己的产品在行业中的优势,劣势,竞争和机会点.
Identify and understand market features - 了解市场特性
Segment clients by size or type of company, nature of client relationship (long-term business, contract business or one-time purchase, competitors, or product interest. )
细分客户类别(长期合作,一次性合作,还是竞争对手的价格调查等)
Distribution channels (retail outlets, direct-mail catalogs, and e-commerce, for example)
了解客户的渠道例如是零,电商或者是商,渠道,场等.
SWOT分析
Quality, Price, Service, Experience
Strengths
Weaknesses
Opportunities
Threats
Plan计划
Structure 邮件结构
2.1 Subject - 标题
2.2 Inside Address - 信头方式
2.3 Salutation - 客户头衔
2.4 Content - 内容
2.5 Complimentary Close - 签名等.
待续...[收起]