英文电子商务论文

Abstract: A “Web Courselet” is a set of customizable online course materials developed and pre-formatted for use in WebCT or other Courseware Management Systems (CMS). These newly emerging instructional products he the potential to redefine the Instructional Systems Design (ISD) process and the roles of those involved in providing Distance Education in Universities. The presentation examines the resource-reallocation function of “Web Courselets.” It suggests a new paradigm for online course creation – one that is designed focused, rather than the current development-focused paradigm. The presentation also explores how this new paradigm will result in the redefinition of roles in faculty-support organizations, and the changes that may take place in the Instructional Design Process. One hoped-for consequences is an improvement in the quality of online educational courses based on University adoption of “Web Courselets”. Keywords: Web Courselet – A set of customizable online course materials developed and pre-formatted for use in WebCT or other Courseware Management Systems (CMS). Also referred to as “E-Packs”, “Resource Packs”, or “Online Learning Centers (OLC). Sub-theme C: The changing status, structures and functions of universities in the networked age: Increasing interdependence between knowledge producers and the economy in the knowledge society. The Resource Reallocation Function of Web Courselets Introduction We use the word 'Courselets' to refer, at first, to the online course modules now being supplied by educational publishing companies ready for online delivery through major Course Management Systems (CMS), such as WebCT or Blackboard. These modules are generally designed to accompany a textbook, following its chapter structure, and providing additional resources and quiz questions. Defined this way, Courselets are the latest manifestation of a trend, which began years ago in the publishing industry -- supplementing the traditional textbook with other instructional media, such as video, CD-ROMs, and, more recently, websites. But even though they are in one sense, merely the next step in an evolutionary process, Courselets also represent a radically different capability. Due to the emergence and rapid adoption of Course Management Systems in post-secondary education, Courselets he the potential to move beyond supplementation and into outright replacement. Once it is installed inside a CMS, a Courselet is a complete stand-alone instructional vehicle. Students can interact directly with these Courselets-in-a-CMS as their entire credit-bearing experience, with minimal, if any, faculty involvement. It is not inevitable that Courselets will lead education in this direction. More than ever before, however, the possibility exists for courses to be entirely commoditized and outsourced. Profit-making corporations would be the producers, educational institutions would be the middlemen, and students would truly be consumers. Courselets are Here In the late 1980s and early 1990s, publishing companies became multimedia producers, focusing on CD-ROMs as a readily distributable textbook supplement. Gradually the content development efforts shifted to the Web, so that by the late 1990s, all of the major educational publishers had created websites for most of the large enrollment undergraduate courses. Like the CD-ROMs and the videocassettes before them, publisher websites were, at best, a collection of supplemental resources. It was not until the proliferation of Course Management Systems, such as WebCT or Blackboard, that the crucial step toward Instructor irrelevance was even conceivable; i.e., this potential has emerged within the past twelve months. Let's take a look at where things stand: 1) The CMS Perspective: WebCT claims the highest adoption of its CMS in post-secondary education, with