展会是外贸企业能够将产品的特点以及所具有的优势，向潜在用户群体进行展示的最重要渠道之一，而这一类型的展会客户往往最终能够买入产品的概率要远高于其他渠道引流所获得的客户群体，因此对于展会群体用户的跟进还是非常重要的，展会后跟进客户的邮件需要关注哪些问题呢?
邮件和潜在客户群体沟通方式，是当下外贸企业销售产品时营销过程中最常用的一种方式，跟进展会客户群体一定要让对方了解到，你对于他还有极为深刻的印象，让其获得尊重感，这是其能够持续看邮件的关键所在，否则外贸企业所发送的这些邮件，很可能对方只看一下标题就直接删除掉，因此也就失去了效果。如下案例：
Mr. jedlos:
I have communicated with you in Shanghai Agricultural machinery products exhibition, and you are very interested in this type of agricultural machinery products sold by our company, which impresses me deeply, especially the characteristics, advantages and disadvantages of various types of products in the field of agricultural machinery you checked and talked about, which make me refreshing. At the exhibition, you left us a business card with your email address, So I take the liberty to send you the catalogue of various products developed by our company recently. In the attachment, I hope you can spend some time to understand these products. We believe that we will not waste your time in vain. In the exhibition, you mentioned that you want to have some sowing agricultural machines of Damali, and in the catalogue we provided, there are six products, one of which is you What we saw at the exhibition, in addition, the dance was not brought to the exhibition.
杰德洛斯先生：
上海农机产品展会中和您有过沟通，您对于我公司所销售的农机产品很感兴趣，这一点让我印象深刻，特别是您所谈到的当下农机领域中各种类型产品的特点，优势以及不足等等，让我耳目一新，展会上您给我方留下了名片，名片上有你邮箱的地址，所以非常冒昧的将我公司最近研发的多类型产品目录发送给您，产品详情在附件中，希望您能够花费一些时间来了解这些产品，我们相信一定不会白白浪费您的时间，展会中您曾提到希望有一些大马力的播种农机，而在我们所提供的这款目录中有六档产品，其中一档是您在展会上看到的，另外五档茶品则未带到展会中。
这样的邮件能够让对方了解到曾经和销售方有过接触，因此不会感觉到陌生感，不会将其当成垃圾邮件处理掉，通过这种方式首先和对方进行沟通，如果对方回复邮件，则根据对方回复邮件的内容进行处理，如果对方并未回复邮件，此后可以通过其他的一些产品营销技巧和对方再次进行沟通。以对方回复邮件表示对某一类别的产品感兴趣为例，此后的邮件沟通中要关注这样的要点：
Mr. jedlos:
I'm glad to hear from you that we will give you the most favorable price for the agricultural machinery products you mentioned. If you can buy the products and reach more than 5 million yuan, you will become the chief agent in the eastern region of the United States. After that, the price will be more favorable when you buy the products.
杰德洛斯先生：
很高兴能够接到您的回函，对于您所谈到的我公司所销售农机产品的价格问题，我方将会在董事会协商之后给您最优惠的价格，如果您能够买入产品达到1500万元以上，将会成为美国东部地区的首席代理，此后贵方购入产品时价格将更优惠。
如果在展会中产品销售方虽然得到了客户的邮箱地址，但是在展会中并没有和该客户有过沟通，展会后跟进客户的邮件则要以如下方式完成：
Mr. pelosov:
We once met Guifang at the Beijing Arts and crafts exhibition. We learned from the mail of the other party. The exhibition was attended by famous arts and crafts sales enterprises in North America. Therefore, your position in the industry directly affects the arts and crafts and the sales volume of the local market. Therefore, we hope that we can reach a trade relationship with the other party, and the other party can represent our products, Due to the limited location of the exhibition stand, the number of products on display is only 10% of the type of our company's handicrafts. Our products have been revised into an electronic catalog, with details in the attachment, including product price, product category and product style, etc. we hope to cooperate with your company in the future.
佩洛索夫先生：
曾在北京工艺品展会中和贵方有过一面之缘，我方获悉贵方的邮箱，此次参加展会的都是北美地区较有知名度的工艺品销售公司，贵方在行业中的地位直接影响着工艺品当地市场销售数额，因此我方希望能够和贵方贸易关系，希望贵方代理我方产品，展会中由于展台位置所限，所以展示的产品数量仅是我公司工艺品类型的10%，我公司产品已经修订成为电子目录，附件中有详情，包括产品价格，产品类别以及产品样式等等，希望未来能够有机会和贵公司展开合作。
由于展会中和对方并没有过直接接触，所以展会后跟进客户的邮件时，要平铺直叙，直接带出产品，不要进行过于繁琐的内容交流，这样效果才能够更为理想。
