做外贸，开发国外客户的方法有很多，各种渠道以及方法我往期文章中都有解说，通过网络寻找客户已经是很普遍很流行的方法，而在外贸人中最经典且最重要的能够贯穿始终的开发客户方式自然就是外贸开发信了！
相信无论是外贸小白、还是外贸老手都对外贸开发信开发客户不陌生、网上也能一搜一大堆的开发信模板，开发信写法思路，今天我也整理一些 我个人写开发信时感觉比较好用、有效的的思路、方法。
1.适合群发的开发信
生产工厂的外贸开发信（简单直接）
Dear sirs
We are a chinese company that specializes in making men's shirts and would like to tell
you about our line of products
Our products are special because they are made of good quality cloth. In the 15 years that we have been selling our products we have made a good name for ourselves in countries al around the world
Enclosed is a price list and brochure. If you would like to place an prder or receive more
information, please log onto our web site at
telephone
Sincerely yours.
中文大意：
先生您好！
我们是一家中国公司，专业生产男式衬衣，谨在此向您介绍我们的产品。
我们的产品优异缘于所用布料质量上乘。15年来，凡世界各国有我们产品的地方，我们均有良好的声誉。
附上介绍书和报价单。如果您准备订购或索取更多的资讯，请上网至我们的网站
案例分析：这封开发信比较简单直接，也没有特别的花样。这样的开发信可以群发，看看能否撞上运气。这类开发信的关键是数量，尽可能地大量多发才是王道。及时回复率低，只要发的数量足够多，还是有回复量的。
2假定式开发信的样本
假定式开发信在信的开始先以一句假定句作开首语。
You Should Try This before Looking for Quality XX Product [ titlel
Dear Mr. John Buyer
this letter
I know you've been contemplating (or considering or reviewing or evaluating or thinking
about buying a (such and such ) or replacing (such and such ) and moving up to a move
advantageous position in your business or professional life
I share the awareness of what a positive impact or what a difference or how much of an
improvement or saving or enrichment doing that can mean to you. Thats why ' m writing
I've made arrangements for you to( and then you fill in either check out try out, preview
acquire, purchase, sample, audition, experience, or whatever is appropriate that in
either your home or office without risk or obligation. Why am I doing this One simple
reason
In my opinion you can't possibly know the benefits experience exhilaration enrichment, security, peace of mind, productivity (whatever it is you can bring to your life through unless you experence it
I don't think you should have to decide anying until you first experience for yourself how meaningful or beneficial will be. So, I want you to let me take the risk for a
change. That's right
opposite. Let me allow you to experience, to evaluate, to check out, to preview the
Everybody else says, Buy from me. Give us your money . etc. I'm saying do the
product before you buy
中文大意：
在寻找高质某某产品前，您应该先试试这个【外贸开发信标题】
亲爱的John买家先生：
我了解到您正在考查（或思考、研究、评估、考虑等）购买某某产品或服务（或是取代某某产品或项目等)以便提升到更好的商业（或专业）水平。
我也同样了解这样做对您产生相当的正面作用（或是变化、改进、节省、增强等）。所以给您写此信。
我已经为您准备了在家或再办公室（请填写：研判、试用、预看、获得、购买、试样、预演、实验等合适词汇)某某产品或服务，您没有任何使用风险和强迫购买之虞。
个人意见：除非您亲身试验某某产品或服务，否则您无法彻底了解它是如何为您带来好处（或是体验、欢喜、充实、安全、心安、效率等适合的词语)。
在没有您亲自体验到此产品或服务对您的意义（或好处）之前，我认为您不需要匆忙决定。所以，让我来承担风险，您可以先行体验！
其他竞争对手都在叫嚷：给我钱！买我的！而我说：应该反过来做。让您先体验（或评估、研判。预看等)后再买。
案例分析：
在商业销售中，产品的质量和价格只是竞争的必要条件。如何你发让对方消除心理障碍，才是外贸业务员最发挥自己推销才能的地方。试用或试验可以让对方体验到你的产品或服务，让你有机会挤掉竞争对手。此外贸开发信模板为你提供了给对方进行试验的建议容易让对方决定“不妨一试”。这里只写了开发信的上班部分，在此外贸开发信的下半部分，你还需要结合自己的产品和服务的实际情况，详细说明自己的独特销售卖点，在针对对方的具体情况，精准才处理，具体提出给对方优惠性质的产品、服务、价格、样品等。
3德国人的开发信
Ladies
and
Gentlemen
xxx@ Systems offers standard Compact TPc and Compact TPC experss solutions as well as rugged conduction cooled systems that meet the highest Military and Aerospace standards, always assuring your customers highest quality demanfs.For detailed information please check the attached* . Pdf files or visit
xxxxx
If custom developments are needed please contact us at xxx @xxxxx .com
We
looking
forward to your reply
中文大意：女士们先生们
QQQ系统提供标准的微型TPC和微型TPC快速解决方案，还有高强度的传导冷却系统可以符合最高的军用和太空标准。一贯保证满足你的客户最高质量的要求。详细情况请查阅所附的pdf文件，或访问网站xxxxx.如果需要按客户要求开发，请联系我们xxx @xxxxx .com
期待你的回复
Julia
Roberts
(以下略)
案例分析:
从整个开发信来看，业务员的语句斩钉截铁、直接了当。
开发信比较简短，利用的也是商业介绍的形式，但有具体的证明，说明使用在军用是哪个和太空上的质量
此业务员提供了解决方案以及相关的产品，需要信息的到网站，需要定制的发送电邮。
此开发信试图以理服人，硬性介绍自己的服务和产品有过硬的性能，比较适合德国
4.外贸公司的外贸开发信（自我介绍）
Dear sirs
Star Textile Exports, established in 1988, is one of the fastest growing export companies in China. We currently work with a number of major European importers such as Blue Bird Mail Order of uK and others
We are happy to announce that we are now offering this same service to American import companies like your. From our office in Shanghal the heart of low cost and good quality ready-to-wear garments, we can supply your company with whatever kind of apparel you would like
The wide range of Chinese manufacturers that we work with insure you of getting just the items that you are looking for. Whether it be baby wear, socks, belts, bags, shoes, or household items such as bed linen towels bathrobes or table clothes we can make sure that you get the quantity you need at the best possible price. And our staff of quality controllers insure that the garments are well made
If you would like to take advantage of the services that Star Textile Export has to offer your
company, please go to our web site at
********
Thank you We look forward to hearing from you
中文大意：先生您好！星际纺织出口企业成立于1988年，是中国飞速成长的出口企业之一。目前与我们合作的有不少欧洲主要进口商，如英国的蓝鸟邮购公司等。
我们很高兴地告知您，目前我们对美洲类似您的公司也开始提供这样的服务。我们在上海办公，这里集中了最多的低价位高质量的定制服装产业，我们可以提供任何您想要的服装。
我们与各类制作厂家有广泛的联系，足以为您找到您所要的产品，包括婴儿服装、男女外套或内衣、皮衣、袜子、皮带、包、鞋子等，以及家居产品如床单、毛巾、浴巾、桌布等，并且保证您所要的数量并争取到最好的价格。我们的质量管理专员可以监督好确保产品按质生产。
如果您有意星际纺织出口所提供的优异服务，请看我们的网站，或以传真联系
**********
谢谢并盼回复。
俗话说：一封邮件发出去，就是一个希望发出去，希望大家能省去我当年的摸索之路，更便捷的开发到优质海外客户，也希望能和大家交流，互通有无，一起进步!
我是勤劳的外贸人兰亭~~
如果读完对您有用，转发、关注就是对我最大的支持！
