外贸新手的问题,关于开发信

孙晓晓
去年11月底公司刚刚成立外贸部,到现在6月中,天天发开发信,一点效果也没有。是我的开发信不吸引客户吗还是别的什么原因?贴上我的开发信请前辈指导.

dearxx,


good day!


this is anna from zeg electric group co., ltd.,
chine manufacturer of cable tray and ventilation.


glad to know
you are in the marketing of air condition parts in maurities. do you he any
import busine in air diur ries? we he the products for you to
choo, anti-condensation diur, anti-pollution ceiling diur,
temperature control diur, fire damper, air filter, oke exhaust damper.


sample canbentforevaluatedifneed.


thanks, hope we can do something for you.


best regards.
我们是做桥架,母线,配电柜的
2015-06-19 393阅读
问题/讨论
回复(1)
我要向AI提问
AI回答:
首先,感谢您充分展示公司及产品信息,包括品类、产品特点和服务优势等。不过在初次接触客户时,应更侧重于建立互相信任和合作的关系,让客户感受到你们是专业而诚信的合作伙伴,才有可能引起客户的兴趣和回复。因此,我的建议是:

1. 开头要亲切感人,注重与客户建立联系,可以使用客户姓名、公司或地区等方式以表关注与尊重。比如:"Dear XX, hope you are well and business for your company is thriving!"

2. 强调共同点,引出产品需求。比如:"As a company specializing in the production of air diur ries, we believe you have high requirements for your products. Our cable tray and ventilation products can provide your products with better support and better protection. Would you like to know more about our solutions?"

3. 推销产品与服务,可以适当引入公司产品及其特点,但一定要结合客户真实需求,阐述产品如何解决客户的问题。比如:"We have a wide range of products that are designed for different functions, including anti-condensation diur, anti-pollution ceiling diur, temperature control diur, fire damper, air filter, and oke exhaust damper. These products can effectively solve the air problems in your import business and bring you more significant benefits."

4. 提供信任与支持,营造合作氛围。比如:"We understand that there are many product options in this industry, and we are confident to provide you with the best quality products and services. Whether it is a sample test or a bulk order, we will provide you with professional support and timely after-sales service. We look forward to establishing a long-term cooperation relationship with you."

最后,建议您不要放弃努力,不断调整您的写作方式和内容,加入证书、真实的客户案例、报价等信息,用心用情地与客户建立有效的沟通交流,相信您一定会在外贸市场中取得更好的业绩。
2023-06-05
追问:
  • 参参
    这邮件,是不是跟你自己写的不一样,好多单词只剩下半个咯。 我觉得一个是外贸的积累很重要,有稳定的客户源。刚开始确实是比较困难,即使是比较成熟的公司,业务员也不一定能在短期内开发出效果来。
    其次要从自己身上发现问题,就算觉得自己没有问题,也要继续完善自己。无论是开发信,还是开发手段,平台等。
    最后,确定你的目标客户,你发的开发信的客户是真实需要你们产品的客户吗?如果不是,人家不把你拉黑已经很好了。再者开发信并不是一封就马上有人回复,即使发了很多封,客户也不见得会回复。如果确定是真实的客户就要一直追随客户的脚步。
    如果一切都完美了,那么剩下的就是运气和时间的问题了,一起加油吧。
    2015-06-19
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