图片来源：pi开发非洲市场，众多小伙伴们都在摩拳擦掌，却一直犹豫不决，处于观望阶段，小赛想大部分原因是对于非洲市场的未知。今天，我们从近两年非洲市场的畅销产品切入，说说2022年非洲市场最新状况。
Many traders have been hesitant to develop the African market, but they are in the wait-and-see stage. ChoiceAir thinks most of the reasons are the unknown of the African market. Today, we will analyze the best-selling products in Africa in the past two years and talk about the latest situation of the African market in 2022.
图片来源：从传统外贸看，‘刚需’产品仍然是非洲主要进口商品，比如大家都广知的医疗/食品/家居/纺织品/假发等商品。但值得关注的是，随着中非一带一路政策的发展，中非合作项目逐一启动，带动了非洲国家对照明、光伏产品、安全防护这些品类的需求。
From the traditional foreign trade analysis, 'immediate' products are still the main imported goods in Africa, such as medical/food/household/textile/wig goods that are widely known to everyone. However, it is worth noting that with the development of China-Africa Belt and Road Initiative, China-Africa cooperation projects have been launched one by one, driving the demand of African countries for lighting, photovoltaic products, safety and protection products.
非洲大部分国家地处低纬度，日照时间很长，拥有很大的太阳能资源。非洲当前电力发展水平较低，近年，许多非洲国家政府大力推行能源转型政策，像摩洛哥政府就提出规定20%的能源供应要改为太阳能。
Most African countries are located at low latitudes, with long sunshine hours, and have great solar energy resources. In recent years, many African governments have vigorously pursued energy transition policies, such as the Moroccan government's proposal to require 20% of energy supply to be converted to solar energy.
图片来源于互联网因此，光伏产品和太阳能产品在非洲市场具有很大的发展潜力。特别是小型的光伏发电板。根据《非洲太阳能潜能》的研究报告显示，全非洲最有吸引力的前十个国家分别是：南非、埃塞俄比亚、塞拉利昂、摩洛哥、苏丹、埃及、莫桑比克、厄立特里亚、肯尼亚和赞比亚。
Therefore, photovoltaic and solar products have great potential for the African market, especially small-scale photovoltaic power panels. According to the study "Africa's Solar Potential", the top ten most attractive countries in all of Africa are: South Africa, Ethiopia, Sierra Leone, Morocco, Sudan, Egypt, Mozambique, Eritrea, Kenya and Zambia.
图片来源于互联网，侵删
图片来源于互联网，侵删“点亮非洲”是非洲推进的主题项目之一，非洲大陆人口超过12亿，约50%地区缺乏电力覆盖，全球近70%的缺电人口位于非洲。农村地区用电价格昂贵，一些村庄甚至无法与国家电网连接。
近年非洲一直致力于发展可持续照明方案，基础照明与市政照明需求逐年上升。2021年出口至非洲市场LED照明产品总额达到17.4亿美元，同比增长28.7%，南非和尼日利亚是目前市场占比最大、最被看好的非洲两大照明市场。
'Light Up Africa' is one of the thematic projects promoted in Africa, a continent with a population of more than 1.2 billion people and about 50% of the world's population lacking electricity coverage, with nearly 70% of the world's population lacking electricity located in Africa. Electricity is expensive in rural areas, and some villages are not even connected to the national grid.
In recent years, Africa has been committed to the development of sustainable lighting solutions, basic lighting and municipal lighting demand is rising year by year. 2021 exports to the African market LED lighting products totaled $1.74 billion, an increase of 28.7%, South Africa and Nigeria is currently the largest market share, the two most promising African lighting markets.
图片来源于中东非资讯平台，侵删
图片来源于中东非资讯平台，侵删在非洲，多数国家政治局面还处于不稳定阶段，造成其社会治安形势严峻，群体事件、暴乱等社会问题屡见不鲜。再加上非洲本土安防企业薄弱，因此安全防护产品主要依赖于进口，其中，主要以视频监控、门禁和防盗报警相关产品为主。
In Africa, the political situation in most countries is still in an unstable stage, resulting in a serious social security situation. Group incidents, riots and other social problems are common. Coupled with the weak local security enterprises in Africa, so security products mainly rely on imports, which are mainly video surveillance, access control and burglar alarm-related products.
图片来源于互联网，侵删编辑从线上网购看，根据全球移动通信系统协会（GSMA）旗下媒体Mobile World Live发布的一份白皮书显示，在非洲，时尚类订单量占比21%占比第一；泛美妆类产品以15%位居第二；第三是家具类产品，占比12%；紧随其后的则是数字服务（12%）、快速消费品（10%）、电话（8%）及电子产品（7%）。
In terms of online shopping, according to a white paper published by Mobile World Live, a media company of the Global System for Mobile Communication Association (GSMA), in Africa, fashion accounts for 21% of orders in first place; pan-beauty products are in second place with 15%; furniture products are in third place with 12%; followed by digital services (12%), FMCG (10%), telephony (8%) and electronics (7%).
非洲哪些地区电商最发达？总体上看，电商的发达程度与一国的经济发展程度与人口量密切相关。排除个别发达经济体，引领非洲电商规模的国家为尼日利亚、埃及、肯尼亚、加纳、乌干达等经济发展稳定、人口数量大、潜力高的国家。
Which regions in Africa have the most developed e-commerce? Overall, the level of e-commerce development is closely related to a country's level of economic development and population size. Excluding individual developed economies, the countries leading the scale of e-commerce in Africa are Nigeria, Egypt, Kenya, Ghana, Uganda and other countries with stable economic development, large population size and high potential.
图片来源于中东非资讯平台，侵删时代的发展，让最贫穷落后的非洲大陆演变成最有潜力的“希望的大陆”，赛时空运作为25年专注做非洲中东的物流服务商，提供中非国际贸易专业安全的货运服务，为广大在非洲‘金场’逐鹿的小伙伴们保驾护航。
CHOICEAIR, as a logistics service provider focusing on Africa and Middle East for 25 years, provides professional and safe freight services for international trade between China and Africa. We are committed to escorting the partners in the African 'gold field'.
